‘J Set’: the Jeep brand’s winter appointment gets underway with Juventus

• Jeep star of the 2013 winter season in Europe, with dedicated areas, information and Jeep Grand Cherokee test drives, on road and off road.

• At Courmayeur, the exclusive  'J Set' venue at the heart of the mountain location and the version at 1700 metres will provide meeting places for those who share the values of the brand.

• The 'J Set' was inaugurated yesterday evening with the 'Black & White' party which also celebrated the important sponsorship which links the Jeep brand with Juventus.  

• Jeep and Juventus are two icons of their respective worlds. Both have a history of authenticity, passion and the ability to take on and succeed in every challenge in their DNA.

• Guests at the event: Andrea Agnelli, President of Juventus, coach Antonio Conte and the Juventus Councillor Pavel Nedvěd.

• The début of the first Jeep Mountain Guide, for those who want to experience the mountains in the unique spirit of the brand.

• An exclusive off-road circuit at the Courmayeur Cava.

• The main events of the Jeep winter season online on the jeep-people.com portal.

At Courmayeur in Italy, the Zugspitzarena in Germany, at Tignes in France and at St. Moritz in Switzerland: these are the prestigious European skiing locations where the Jeep brand will be present with custom spaces for trying the entire range of 4×4 vehicles, in addition to meeting fans of the brand in an exclusive context and sharing agreeable moments of relaxation and fun.

Jeep picks mountain venues to reinforce its link with the outdoors, which is in the very essence of the brand. Indeed, the mountains are the ideal setting - more than any other - for the technology, reliability and safety of a 4×4 to ensure the ability to cope with the most hostile surfaces and overcome the most extreme situations.

The first European location is the Courmayeur ski resort. Created in collaboration with the Comune of Courmayeur and Courmayeur Mont Blanc Funivie, Jeep's initiative will allow guests at the famous location to have fun and enjoy evenings of entertainment and music at the 'J Set', the exclusive customised Jeep venue and meeting place for those who identify with the values of freedom, adventure, authenticity, passion and individuality that are part of the brand.

Characterised by a refined environment in which traditional furnishing and contemporary design elements take up and transform the brand's stylistic motifs, the evocative 'J Set' played host to the opening of Jeep's winter season with the exclusive  'Black & White' party, yesterday evening. Taking part were Andrea Agnelli, President of Juventus, coach Antonio Conte and the Juventus Councillor Pavel Nedvěd, confirming the bond between the club that plays in black and white and the Jeep brand, 'Juventus Official Sponsor'. Moreover, Jeep and Juventus are two icons of their respective worlds; both have a history of authenticity, passion and the ability to take on and succeed in every challenge in their DNA.

For the exclusive evening the entire area in front of the venue, located in the heart of Courmayeur, was fitted out with ice installations, while a zebraed Wrangler stuck out from the inside of an illuminated ice container. Live music performances and DJ sets brought the whole scene to life. What's more, for the opening event, the brand presented the first Jeep Mountain Guide, for those who want to experience the mountains with passion and enjoy exclusive locations and unconventional outdoor activities, in unique Jeep spirit. Created in collaboration with Bcool International guide, the magazine will be distributed from 19 December in 400 venues - hotels, restaurants etc. - in 50 mountains locations in France, Austria, Italy, Switzerland and Germany.

The 'Black & White' party of Friday evening marks the start of a long series of Jeep-branded events that will involve the prestigious Courmayeur ski resort, also offering the public the chance to discover and try out the new additions to the range: Wrangler Mountain and Grand Cherokee S Limited.

An example of the special new Jeep Wrangler Mountain version  will be on show in front of the 'J Set' venue. This is the ideal vehicle for those who want to stand out in the outdoors and expresses the infinite personalisation possibilities available for the iconic Jeep®. Thanks to a unique trim level created with exclusive styling details, a Black hard top, 17 inch alloy wheels and Mopar accessories, the new Jeep® Wrangler Mountain recalls the world of the mountains and evokes the legendary abilities of Wrangler to underline how benchmark technological content and unrivalled off-road expertise make it possible to overcome even the most extreme routes in the most challenging driving conditions. The special edition Jeep® Wrangler Mountain is equipped with the brilliant 2.8 litre turbo diesel engine teamed with six-speed manual gearbox with Stop/Start technology and five-speed automatic transmission with Electronic Range Select (ERS) interactive electronic control, which allows the selection of fully automatic or sequential mode.

To offer more fun to the guests at the mountain location, Jeep has created 'J Set  Courmayeur  1700', a unique venue at a height of 1,700 metres, near the Plan Checrouit ski resort.  Set up inside a historic cable station, the unusual area will allow visitors to request information on models in the Jeep range, watch Juventus matches live, connect to a Wi-Fi network and book road and off-road test drives in the Jeep Grand Cherokee, the flagship of the range and the utmost expression of the brand's elegance and power.

A special off-road obstacle course has been created at the Courmayeur Cava, to allow visitors to enjoy a genuine off-road driving experience in complete safety. The road test drives, on the other hand, will be staged in the charming Ermitage area of Courmayeur.

The public will also be able to admire the exclusive Grand Cherokee S Limited, the new limited edition of the Jeep flagship offered with a unique trim level and a wealth of equipment as standard. The S Limited version takes the premium design of the Jeep Grand Cherokee and adds exclusive style elements and Black features. The Jeep Grand Cherokee S Limited combines this muscular and aggressive look with the efficiency of the 3.0-litre V6 turbo diesel CRD equipped with MultiJet II  technology and safety ensured by the advanced occupant protection systems available as standard.

Finally, at the exclusive Grand Hotel Royal & Golf in Courmayeur, Jeep will provide a fleet of vehicles to shuttle guests to the slopes and will organise exclusive apéritifs to introduce the public to the world of Jeep and the new models in the range.

Jeep's winter programme is available on the www.jeep-people.com site, where fans of the world of Jeep can experience its emotions through stories and images in the 'J Set' section. All the events will be promoted through the MSN network on weather and sports sites, in addition to being followed on the social channels of jeep-people:

www.facebook.com/JeepOlllllllOpeople
www.youtube.com/JeepOlllllllOPeople
www.twitter.com/Jeep_People
www.flickr.com/jeep-people
www.it.foursquare.com/jeep_people
www.followgram.me/jeeppeople
www.pinterest.com/jeeppeople

Turin, 8 December 2012