An Icon Evolves: The New Seven Slot Grille Debuts on Jeep® Avenger

A new grille for the new Jeep_® Avenger – coming soon

In every corner of the world, the seven-slot grille shows that a Jeep_® is passing by. An integral part of the brand heritage, yet constantly evolving with each new generation, this unmistakable signature was introduced with the CJ‑2A, the first full‑production civilian Jeep_®, launched in 1945. The seven-slot grille has become a signature Jeep_® design element ever since, echoed in the CJ family, the Wrangler and the current Jeep_® lineup.

Now, a bold new vision is on the way, heralding the next step in Jeep_® capability and style. With the new Avenger, something new is taking shape – an evolution of the legendary seven-slots grille designed to light up every adventure and make compact freedom shine.

Jeep_® Brand
For nearly 85 years, Jeep_® has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.

Turin, 27 April 2026