2025, A YEAR TO REMEMBER FOR STELLANTIS HERITAGE

• Stellantis Heritage celebrates its 10th anniversary with a record-breaking 2025 in terms of Heritage Hub visitors and services dedicated to collectors.
• Located in the historic Mirafiori plant in Turin, the Heritage Hub recorded a visitor record for the prestigious corporate collection (+6% vs. 2024), and hosted numerous events, from conferences to workshops and corporate meetings, with demand growing strongly.
• Excellent results also for the specialized services of the Officine Classiche, with a +10% increase in Certificates of Authenticity and a +49% rise in restorations requests by private customers.
• A stellar presence at the 2025 Mille Miglia, with three historic cars competing - the 1956 Alfa Romeo 1900 Super Sprint, the 1955 Fiat 600, and the Maserati A6 GCS/53 - plus yet another Alfa Romeo triumph with the legendary 1929 6C 1750 Super Sport.
• High-profile exhibitions at the Heritage Hub: from the tribute to Dante Giacosa to the exhibition “The Italy We Love: Welcome to the Home of the Fiat 500”, open to the public until January 18th, 2026.
• A strong presence at major international events, from the Brussels and Turin shows to the Concours d'Elegance on Lake Como (FuoriConcorso) and in the town of Revigliasco (FestivalCar), starring the 1960 Lancia Flaminia Loraymo from the Stellantis Heritage collection.
• 2025 saw also the delivery of the limited-series Abarth 695 Club Italia (8 units) and of the first Alfa Romeo 4C “Collezione GT Nicola Larini” (on a total of 3 units), developed with the “Reloaded by Creators” program.
• Stellantis Heritage expanded its lifestyle dimension with the launch of the Breil Abarth 1000 chronograph and new editorial content dedicated to the anniversaries of iconic models - Giulietta Berlina (70 years), Fiat Uno Turbo i.e. (40 years), Lancia Delta S4 (40 years), and Lancia Ypsilon (40 years) - further strengthening the cultural positioning of the Heritage Hub.
• A video reviewing Stellantis Heritage's most impactful and significant milestones of the year is available at the following link.

An extraordinary year is ending for Stellantis Heritage, the department founded ten years ago to protect and enhance the historical heritage of the Alfa Romeo, FIAT, Lancia, and Abarth brands through dedicated services and cultural and educational initiatives. A major milestone but, above all, a new starting point to look at the future with renewed momentum. The beating heart of the project is undoubtedly the Heritage Hub, the fascinating venue housing the prestigious corporate collection of around 300 vehicles from FIAT, Lancia, and Abarth brands, alongside selected examples from Alfa Romeo, Autobianchi, and Jeep. Located inside the historic Officina 81 within the Mirafiori plant in Turin, the exhibition space opened to the public in 2023 and can now be visited by purchasing an online ticket and booking the preferred date (link).

In 2025, the Heritage Hub once again recorded an increase in visitors, with a significant international turnout and a 6% rise in visits compared to last year. Classic car enthusiasts and industry experts, tourists, and many families with children: this diverse audience confirmed the Turin hub as an international benchmark for automotive culture. Thanks to its multifunctional nature, the Heritage Hub also consolidated its role as an attractive venue for conferences, corporate meetings, workshops, and cultural events. No fewer than 27 events were hosted in 2025, demonstrating how the testimonies and historical values of the automotive industry can harmoniously coexist with contemporary entertainment.
For information on venue availability, please contact heritagehub@stellantis.com

Let us revisit the most intense moments of an emotion-filled year: from the legendary roads of the Mille Miglia to the most renowned Concours d'Elegance, from international motor shows to Heritage-branded creations. It was a year in which history was not merely remembered but became living energy, capable of generating cultural value, inspiring genuine emotion, and shaping the future.
All this confirms that the Heritage Hub and the Stellantis Heritage department represent a dynamic ecosystem, connecting not only shows, but also events, collectors, clubs, institutions, and enthusiasts under the banner of Italian ingenuity.

Growing demand for Officine Classiche services
A growing number of private customers are entrusting their cars to the Officine Classiche - the same team that cares daily for the precious Stellantis Heritage corporate collection. After all, no one could better grant the highest-quality workmanship, since it is based on the know-how of the parent company that designed, developed, and built these cars.
In 2025, restoration orders grew by +49% compared to 2024, with order lists doubling over recent years. Figures are also increasing significantly at an international level, with over 52% of cars coming from abroad, led by Alfa Romeo in terms of orders.

2025 was also a significant year for other Officine Classiche services, with Certificates of Authenticity up by +10% versus 2024 and a +55% increase over the past three years, again with a strong international profile (over 50% of vehicles from abroad). Lancia remains the most requested brand, accounting for more than 55% of certified vehicles.
 

Mille Miglia 2025: Heritage takes center stage on Italy’s roads
A central chapter of the year was the participation in the 2025 Mille Miglia, the 43^rd re-enactment of “the most beautiful race in the world”, held from June 17^th to 21^st along the Brescia-Rome-Brescia route on a figure-eight layout. Under the Stellantis Heritage banner, three outstanding ambassadors of Italian motoring took the start: the 1956 Alfa Romeo 1900 Super Sprint, a sporty coupé from the Alfa Romeo Historical Museum in Arese, raced by the Luna Rossa team as part of the partnership between Alfa Romeo and the pinnacle of international sailing; the 1955 Fiat 600, usually housed at the Centro Storico FIAT in Turin and celebrating its 70th anniversary in 2025, a true symbol of Italy’s post-war and 1960s economic revival, and the Maserati A6 GCS/53, owned by a private collector and likely the Maserati with the most participations in the original Mille Miglia speed races, including the 1957 edition.

The event narrative was supported by a series of editorial content dedicated to the race stages and the “Journey through Italy” along roads, villages and towns. On June 21^st, the Mille Miglia saw yet another triumph for the Biscione: the 1929 Alfa Romeo 6C 1750 Super Sport of Team Villa Trasqua claimed the victory, reaffirming Alfa Romeo’s inseparable bond with this race. By showcasing historic cars in pristine running condition at the Mille Miglia, Heritage achieved concrete visibility for its work, resonating with the public through a powerful blend of emotion and identity affirmation.
 

From Dante Giacosa to Fiat 500: exhibitions celebrating Italy’s most famous brand
2025 was also the year Stellantis Heritage paid tribute to Dante Giacosa, the great FIAT designer who created many of the cars that motorized Italy. From June 14^th to 15^th, the organization took part in the 7^th “Dante Giacosa” Memorial in Neive (CN), marking the 70^th anniversary of the Fiat 600 and the 120^th anniversary of the engineer’s birth, displaying in the evocative alleys of the Piedmontese village rare vehicles such as the Fiat 100 prototype, the Fiat 600 Multipla Carabinieri, the Fiat 500 B Topolino, and finally the Fiat 128. Then, on July 15^th, a celebratory exhibition opened at the Heritage Hub, retracing Giacosa’s key technical innovations from the post-war era to mass motorization. Symbolically closing the circle, from November 21^st, 2025 to January 16^th, 2026 the Heritage Hub hosts the exhibition “The Italy We Love: Welcome to the Home of the Fiat 500”, featuring ten iconic models - from the 1957 500 N to the 500 Abarth Record Monza, from the Giardiniera to the electric 500 and the new 500 Hybrid Torino - in a setting that transforms the museum into a true “Italian home”, room after room. A story intertwining industry, society, and innovation, bearing witness to the evolution of a place emblematic of Italian industriousness and creativity.
 

From international motor shows to beloved Concours d'Elegance
In 2025, cars from the Heritage collection starred in numerous international events and Concours d'Elegance, starting with the Rally Racing Meeting in early February, the world’s largest annual motorsport event, held by two-time world rally champion Miki Biasion. On display, every Lancia model that has competed since 1920, including four extraordinary vehicles from the Stellantis Heritage collection: the 1974 Lancia Stratos HF “Alitalia” (winner of the 1976 Rally of Portugal), the Lancia D50 F.1 (1954), the Lancia D25 (1954), and the Lancia ECV2 (1988).

From February 28^th to April 21^st, the prestigious Autoworld Museum in Brussels hosted the temporary exhibition “Rally Legends - From Dust to Glory”, featuring two Lancia models from the Heritage Hub: the 1974 Stratos Gr.4 Alitalia and the 1992 Delta HF Integrale Group A, underscoring Lancia’s status as the most successful rally brand ever.

A similarly warm reception greeted four iconic vehicles usually displayed at the Heritage Hub, which captivated visitors at the 2025 Auto Moto Turin Show (from the 4^th to the 6^th of April, at Lingotto Fiere): Fiat 500 Coupé Zagato, Abarth 124 Rally, Lancia Delta S4 Stradale and Alfa Romeo 182 “Sperimentale”. Even greater admiration was earned by the Alfa Romeo cars exhibited at FuoriConcorso, one of the most prestigious classic car events, held on from the 24^th to the 25^th of May on the shores of Lake Como. Villa Sucota became “Casa Alfa Romeo”, hosting an impressive display including the 6C 1750 Gran Sport (1930), P2 Gran Premio (1930 version), TZ2 (1965), and 33 TT12 (1975). A dedicated area paid tribute to Formula 1 legends with two outstanding stars: the 1951 Alfa Romeo GP Tipo 159 “Alfetta” and the 1954 Lancia D50 F.1. Strong public interest was also seen at Auto e Moto d’Epoca 2025 in Bologna, themed “Vision, Speed, Victory”, featuring the Lancia D25, Fiat-Abarth 750 Record and Alfa Romeo Scarabeo, emblem of Italian creative genius. On the Concours d'Elegance side, the true star of the year was the 1960 Lancia Flaminia Loraymo: unveiled in April as the official image of the Festival Car 2025 poster, this one-off from the Stellantis Heritage collection took center stage at the Revigliasco Torinese event in late September, enchanting the public with its visionary spirit and a design language whose originality remains striking decades later. Finally, in the same week, MAUTO displayed the new 33 Stradale alongside its iconic 1967 predecessor, usually housed at the Alfa Romeo Museum in Arese.
 

New collectible icons: Abarth 695 Club Italia and Alfa Romeo 4C “Collezione GT Nicola Larini”
Among the clearest successes of 2025 are the new Heritage-signed cars created under the “Reloaded by Creators” program, which transforms iconic vehicles into unique collector’s pieces. In May, the Abarth 695 Club Italia was unveiled: a special series limited to just eight units, reserved exclusively for members of the prestigious club.
Featuring a dedicated two-tone livery, handcrafted interiors and exclusive details, the 695 Club Italia represents the pinnacle of Officine Classiche craftsmanship, with each car delivered with official certification and bespoke personalization.

On September 23^rd, at the Alfa Romeo Historical Museum track in Arese, Stellantis Heritage celebrated the delivery of the first Alfa Romeo 4C Collezione GT “Nicola Larini”, colored in “Giallo Ocra”, the first of three units dedicated to the great Biscione driver. Certified by Alfa Romeo Classiche and personalized with Larini’s signature and exclusive details, the car marks the return of the 4C as a contemporary collectible, blending modern design with racing heritage. These creations show how Heritage aims to go beyond preservation, generating new collectible value from models that are already part of the legend.
 

Watches, partnerships and editorial content
The lifestyle dimension of Stellantis Heritage also grew in 2025. On November 12^th, the Breil Abarth 1000 chronograph was unveiled: a timepiece celebrating sixty years of records and Italian passion, born from the partnership between Abarth and Breil. The project bridges motoring and watchmaking, translating performance, mechanical precision, and bold design into a wristwatch.
At the same time, a series of in-depth historical features published online helped position the website and the Heritage Hub not just as unique exhibition spaces of exceptional beauty and scale, but also as cultural incubators. Just think of anniversaries such as the Giulietta Berlina (70 years), Fiat Uno Turbo i.e. (40 years), the sporting debut of the Lancia Delta S4 (40 years) and the Lancia Ypsilon (40 years), each marking new eras in Italian design and engineering.
 

An iconic venue steeped in the history of Italian motoring
What first intrigues visitors to the Heritage Hub is undoubtedly the building itself: the historic Officina 81 on Via Plava in Turin, one of FIAT’s mechanical production plants within the Mirafiori industrial complex, with roots dating back to 1939. To house the magnificent corporate collection, the original space underwent a meticulous conservative restoration, preserving its industrial character, historic mustard and green colors, concrete flooring, and grid of metal pillars.
At the center of the exhibition are 64 historic vehicles arranged into eight thematic areas: "Records and Races", the stars that triumphed on the most relevant circuits; "Concepts and Fuoriserie", extremely rare cars and unique pieces; "Archistars", models that revolutionized automobile architecture while respecting the tenets of productivity and functionality; "Eco and Sustainable", which brings together the cars that most stood out for environmental respect; "Small and Safe", models that managed to combine safety and contained dimensions; "Style Marks", cars that made design history; "Epic Journeys", protagonists of unforgettable trips; and finally "The Rally Era", the milestones of the golden age of track racing. When entering the pavilion, visitors can admire the rest of the collection displayed by brand and in chronological order: FIAT, Alfa Romeo, and Abarth on the left; Lancia on the right. At the far end of the room is an area entirely dedicated to engines, showcasing over thirty of the most significant powertrains designed and built by the Group’s Italian brands over more than a century, alongside visionary prototypes.

Turin, December 19, 2025
 

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For further information, please contact:
Team Stellantis Heritage  heritage@stellantis.com

www.stellantisheritage.com