26 Feb 2021
For over five years now, the Heritage department has been carrying out protection and valorization activities on historical models from the Alfa Romeo, Fiat, Lancia e Abarth brands.
20 Nov 2020
Since 2015, FCA Heritage has safeguarded and promoted the historical heritage of the Alfa Romeo, Fiat, Lancia and Abarth brands, via dedicated services and educational/cultural activities. A major milestone, but most of all a new starting point to look to the future with increasing momentum.
06 Nov 2020
The certification and restoration atelier is being expanded and completely refreshed, fully in line with the corporate identity of FCA Heritage, to pay tribute to the legendary history of Mirafiori – its home since 2015.
26 Oct 2020
The exhibition “Lingotto VIVE & RIVIVE. Quand’era una fabbrica” (in English “Lingotto LIVES & RELIVES. When it was a factory.”) has been inaugurated. It offers a fascinating journey of discovery in a place that symbolizes Turin and urban regeneration... internationally famous but not always recognized for its past glory as a car-making factory.
24 Sep 2020
Happy Birthday, Panda: all the ‘smart solutions’ that have made the Panda unique, versatile and functional for its first 40 years
Throughout its 40 years, Panda has always been and continues to be the queen of ‘smart’ solutions. The new video to celebrate the car's birthday tells the story of all these solutions.
22 Jun 2020
The “Storie Alfa Romeo” series comes to an end in the week of the Brand’s 110th anniversary, highlighting the cars that today embody 110 years of stylistic and technological excellence Made in Italy.
10 Jun 2020
“Storie Alfa Romeo”, eighth episode – design, sportiness and innovation: the 156 was an authentically successful Alfa Romeo
A million people in dealerships at its launch and over 680,000 sales overall: statistics that establish the 156 as one of Alfa Romeo’s greatest ever successes.
09 Jun 2020
The Group department for the protection and enhancement of the historical heritage of the Alfa Romeo, Fiat, Lancia and Abarth brands has set up two international social media channels, managed directly by headquarters in Turin.
03 Jun 2020
“Storie Alfa Romeo”, Episode Seven – A revolution in shapes and colors: the 33 Stradale, Carabo and Montreal
Ingenuity and rigor, expertise and courage in the selection of materials, a style that marries technological innovation and creativity: these are the ingredients of the Tipo 33’s design.
27 May 2020
Before the Duetto, the Giulietta Spider starred in Italian films at the beginning of the 1960s, directed by Fellini and Antonioni: these are the dress rehearsals before Made in Italy charisma conquers Hollywood and the USA.
26 May 2020
FCA shares in the concept of enhancing and promoting historical heritage through Italy’s archive festival. This year, due to the Covid-19 emergency, the appointment will take place entirely online, on the website www.archivissima.it with over 50 podcasts and a suggestive digital exhibition
20 May 2020
“Storie Alfa Romeo” Fifth Episode - “Gazelles” and “Panthers” roam the streets of Italy: Alfa Romeo’s sporty sedans at the service of the law
In post-war Italy, Alfa Romeo confirmed its status as a legend: the fastest cars on the track and the road became both a status symbol and the perfect vehicles for serving the State, kitted out in the livery of the State Police and that of the Carabinieri.
14 May 2020
In total security, the activities of FCA Heritage resume in the Mirafiori complex in Turin: everything from certification of historic vintage cars to services of technical assistance and maintenance to total restoration.
12 May 2020
“Storie Alfa Romeo” Fourth Episode: Alfa Romeo becomes first constructor to win Formula 1 Championship
The bond between Alfa Romeo and Formula 1 is inscribed in the history of Grand Prix racing: Alfa Romeo won the Grand Prix Championship in the inaugural edition of F1 in 1950, with Nino Farina on board an Alfa Romeo Grand Prix Tipo 158 "Alfetta", a success repeated in 1951 by Juan Manuel Fangio in the Alfetta 159