Press Releases

For over five years now, the Heritage department has been carrying out protection and valorization activities on historical models from the Alfa Romeo, Fiat, Lancia e Abarth brands.

Museo Alfa Romeo is back on track – virtually, for now – with a special series of Backstage conferences.

Since 2015, FCA Heritage has safeguarded and promoted the historical heritage of the Alfa Romeo, Fiat, Lancia and Abarth brands, via dedicated services and educational/cultural activities. A major milestone, but most of all a new starting point to look to the future with increasing momentum.

The certification and restoration atelier is being expanded and completely refreshed, fully in line with the corporate identity of FCA Heritage, to pay tribute to the legendary history of Mirafiori – its home since 2015.

The exhibition “Lingotto VIVE & RIVIVE. Quand’era una fabbrica” (in English “Lingotto LIVES & RELIVES. When it was a factory.”) has been inaugurated. It offers a fascinating journey of discovery in a place that symbolizes Turin and urban regeneration... internationally famous but not always recognized for its past glory as a car-making factory.

Throughout its 40 years, Panda has always been and continues to be the queen of ‘smart’ solutions. The new video to celebrate the car's birthday tells the story of all these solutions.

On both sides of the Atlantic, FCA brands have made an indelible contribution to automotive history. Today, a contribution that is both a valued legacy and an inspiration for the future.

Today, Alfa Romeo officially celebrates its 110^th birthday, reopening the doors to its historic museum in Arese.

The “Storie Alfa Romeo” series comes to an end in the week of the Brand’s 110th anniversary, highlighting the cars that today embody 110 years of stylistic and technological excellence Made in Italy.

The 8C Competizione marked both a return to Alfa Romeo’s roots and a laboratory for the future.

A million people in dealerships at its launch and over 680,000 sales overall: statistics that establish the 156 as one of Alfa Romeo’s greatest ever successes.

The Museum in Arese reopens its doors to the public on 24 June, on the occasion of the Brand’s 110^th anniversary.

The Group department for the protection and enhancement of the historical heritage of the Alfa Romeo, Fiat, Lancia and Abarth brands has set up two international social media channels, managed directly by headquarters in Turin.

Ingenuity and rigor, expertise and courage in the selection of materials, a style that marries technological innovation and creativity: these are the ingredients of the Tipo 33’s design.

Before the Duetto, the Giulietta Spider starred in Italian films at the beginning of the 1960s, directed by Fellini and Antonioni: these are the dress rehearsals before Made in Italy charisma conquers Hollywood and the USA.

FCA shares in the concept of enhancing and promoting historical heritage through Italy’s archive festival. This year, due to the Covid-19 emergency, the appointment will take place entirely online, on the website www.archivissima.it with over 50 podcasts and a suggestive digital exhibition

In post-war Italy, Alfa Romeo confirmed its status as a legend: the fastest cars on the track and the road became both a status symbol and the perfect vehicles for serving the State, kitted out in the livery of the State Police and that of the Carabinieri.

In total security, the activities of FCA Heritage resume in the Mirafiori complex in Turin: everything from certification of historic vintage cars to services of technical assistance and maintenance to total restoration.

The bond between Alfa Romeo and Formula 1 is inscribed in the history of Grand Prix racing: Alfa Romeo won the Grand Prix Championship in the inaugural edition of F1 in 1950, with Nino Farina on board an Alfa Romeo Grand Prix Tipo 158 "Alfetta", a success repeated in 1951 by Juan Manuel Fangio in the Alfetta 159

Alfa Romeo remained a point of reference during the years before and after the Second World War, which marked a transition from the peak era of the artisan approach to a more modern industrial organization