17 Jan 2019
The Debut of the New Tipo Range Kicks Off 2019 for Fiat
• Today the Tipo family features the Street, Mirror, S-Design and Sport trims, capable of satisfying the needs of customers of all ages, tastes and mobility needs. • The new S-Design version, in 5-Door and Station Wagon configurations, will be available also with a new two-colour Passione Red/Black livery and new Total Black interior, which accentuates its sporty personality.
- Today the Tipo family features the Street, Mirror, S-Design and Sport trims, capable of satisfying the needs of customers of all ages, tastes and mobility needs.
- The new S-Design version, in 5-Door and Station Wagon configurations, will be available also with a new two-colour Passione Red/Black livery and new Total Black interior, which accentuates its sporty personality.
- Based on the new Tipo 5-Door S-Design, the Sport version adds special design elements, such as front bumper, side skirts, spoiler on the roof and rear bumper with diffuser.
- The Tipo Mirror is for families focused on connectivity.
- The Tipo Street is the ideal answer for young customers who want their car to be dynamic, stylish and accessible.
- The Tipo is the leader in its segment in Italy and is the second most global Fiat model with over 70% of all cars sold outside Italy.
Fiat is kicking off 2019 with an important debut. Here comes the new Tipo line-up, that today features three models (4-Doors, 5-Doors and Station Wagon) and four trims (Street, Mirror and the new S-Design and Sport), capable of satisfying the needs of customers of all ages, tastes and mobility needs. In particular, the new S-Design and Sport versions, this last one developed in conjunction with Mopar, dedicated to young and dynamic motorists who want a car with a distinctive personality and a sporty character are being introduced, joined by the Mirror and Street trims. The first is aimed at families who are focused on connectivity. It stands out for the new Venezia Blue livery, chrome-plated accents and the UconnectTM 7" HD LIVE touchscreen, which is Apple CarPlay ready and Android AutoTM compatible. The Fiat Tipo Street on the other hand offers the combination of attractive style with the typical roominess and comfort of the Tipo range - great contents at an affordable price.
In short, there are all the ingredients to continue the success story of the model. Not by chance, Tipo is the leader in its segment in Italy and in the top ten in seven European countries. Furthermore, it is the second most global Fiat model with over 70% of all cases sold outside Italy. Its success started soon after its launch, as demonstrated by the prestigious "Autobest - Best Buy Car 2016" award it received from a panel of some 30 journalists from Europe's most important automotive magazines. It is a global model that embodies the time-honoured concepts which is typical of Fiat - functionality, simplicity and personality. In 2017, for example, a standard production car went around the world in 133 days, travelling 41,000 kilometres in 400 hours, with no need for supplementary technical servicing. The exploit touched 22 countries and 122 cities and arousing curiosity and unanimous appreciation wherever it went.
Tipo S-Design and Tipo Sport - distinctive personality and sporty style
Based on the new S-Design version, the Fiat Tipo Sport is being introduced with a very sporty outfit. A host of dedicated and exclusive design elements emphasise its dynamic style. The Sport trim level is available only on Tipo 5-Doors and transforms the S-Design into a very distinctive top-of-range version courtesy of sporty new front and rear bumpers, side skirts and new fog light bezels. The rear diffuser together with the spoiler on the roof are a further reference to the racing world and complete the dynamic look of the new version.
With plenty of new features inside and out, the new Tipo S-Design boasts an even bolder character. One of the most striking is the alluring Passione Red livery paired with contrasting black roof (optional) that complements the current Metropoli Grey, Cinema Black, Gelato White and Colosseo Grey palette.
The exteriors are characterised by a large Glossy Black grille embracing the entire front and the headlights which, on demand, add Bi-xenon technology guaranteeing 30% better performance compared to standard versions. The Glossy Black style is picked up on the 18-inch alloy wheels with diamond-cut finish on the air intake profile and rear-view mirror cups. Tinted rear windows complete the outfit.
Inside, the passenger compartment is even sportier with an exclusive Total Black ambiance that is the perfect setting for the leather and fabric seats with embellished double-stitched seams and cross-pattern techno-leather upholstery on steering wheel and gear lever knob.
In addition to new looks, the engine line-up of the new Tipo Sports and S-Design has also been expanded with the 1.4-litre 95 HP petrol engine and the 1.3-litre Multijet 95 HP joining the current 120 HP 1.4-litre T-Jet and the 120 HP 1.6-litre Multijet, the latter also with automatic transmission DCT.
Finally, on both versions, connectivity is standard with UconnectTM 7" HD LIVE touchscreen, which is Apple CarPlay ready and Android AutoTM compatible Android Auto, Google Play and Google Maps are trademarks of Google LLC.
Apple CarPlay is a registered trademark of Apple Inc.
Tipo Street and Tipo Mirror - accessible style and technology
The Fiat Tipo Street is targeted to young customers who want their car to be dynamic, stylish and accessible. The new Street version, strong of its Pop personality, adds new 16-inch glossy black alloy wheels, tinted privacy windows and contrasting dark details, on mirror caps, grille and external and internal door handles. The bold gaze of the DRL LED headlights and the dedicated badge consolidate the Street character of this trim. The pack as a whole enhances the balance of Italian design, guaranteeing personality and style without skimping on functionality. In every way, the Tipo is welcoming and practical, and the Street version adds a touch of dynamism to these well-known features. In other words, it combines the attractive style, roominess and comfort of a higher-segment mid-size sedan with the accessibility of an affordable price.
With its specific features and exclusive colour combinations, the Tipo Mirror is the perfect combination of Tipo technology and style. Connectivity is standard with UconnectTM 7" HD LIVE touchscreen which is Apple CarPlay-ready and Android AutoTM compatible. Tipo Mirror is also style. The exclusive, new Venezia Blue livery, available on demand, is making its debut and perfect for setting off a host of alluring chrome details, such as doors handles, side mouldings, lower grille profile, fog light bezels and mirror caps. A special "Mirror" badge on the pillar and diamond-cut 16-inch alloy wheels complete look.
The new communication campaign
For the launch of the new Tipo range, Fiat has created a communication campaign on TV, print and radio which pivots on the concept that "you don't need much to get even more". Like nabbing a suite or flying first-class at the price of a standard room or an economy ticket. The same applies to new Fiat Tipo range which offers more technology with the Tipo Mirror, more character with the Tipo Sport and more style with the Tipo Street. "Get used to thinking bigger" is what the campaign suggests in telling real-life situations. In the first case, a hotel room becomes bigger with plenty of extra amenities, while in the second video a cramped airline seat expands and becomes more comfortable. All to the benefit of the character and under the amazed eyes of everyone else who did not enjoy the same privilege.
The campaign was developed by the Leo Burnet creative agency, directed by Federico Brugia and planned by Starcom.
Bank's financing solutions for the new Tipo
FCA Bank, the captive bank of Fiat Chrysler Automobiles and Crédit Agricole Consumer Finance, supports the sales of Fiat vehicles by providing a broad range of financing solutions to provide all its customers with the best possible experience.
Anybody who wishes to drive a Fiat Tipo S-Design or Sport version with new, sporty, dynamic look can opt for one of the following products:
- Instalment Loan: Traditional financing that allows the buyer to pay for the vehicle over an extended period of time;
- Leasing and PCP (Personal Contract Purchase): Highly flexible solutions with low monthly payments and the possibility to choose, on the contract expiration date, whether to return, keep or replace the car with a new one;
- Private Lease: A solution for drivers who do not want to own the vehicle, with the ensuing costs and uncertainties, involving a single monthly payment inclusive of the main insurance, assistance and infomobility services.
All of FCA Bank's solutions are intended not only for individuals but also for companies and independent professionals. In addition, Leasys, a subsidiary of FCA Bank, makes available long-term car rental solutions for a totally relaxed driving experience.
Moreover, FCA Bank provides a broad range of insurance products in combination with the financing contract, for both personal protection - such as 'Credit Protection Insurance' which ensures the repayment of part of the loan in case of sudden and unpredictable occurrences such as a job loss - and car protection.
The financing and insurance solutions described are available in most European countries where the companies of the FCA Bank Group operate. All the structures are extremely flexible, to meet in full local requirements.
Turin, 17 January 2019