“Pandelleria”, where Panda are more than people. The film celebrates the FIAT icon and the workers of its plant

• “Pandelleria” is now online at this LINK. The preview of the docufilm was shared with Pomigliano d’Arco plant workers to thank them for contributing to the Panda’s success.
• Shot in Pantelleria, where there are "more Panda than people", it is a tribute to the FIAT icon.
• After more than 40 successful years and almost 8 million units sold, Fiat Panda is the leading city-car in Europe and the most sold vehicle in Italy.
• Forever FIAT’s “shining star”, the Panda will continue to light the way to the brand’s future.

FIAT has paid tribute to the employees of the Giambattista Vico plant in Pomigliano d’Arco, the production site of the timeless Panda, one of the most famous symbols of Made-In-Italy manufacturing throughout the world. Indeed, they are the "artisans" of a successful model, which, along with the iconic 500, has led FIAT to European leadership in the city-car segment. To celebrate and engage its community, FIAT has created the docufilm "Pandelleria," which, as the title suggests, was shot in Pantelleria, the Sicilian Island famous for its naturalistic beauty and also for being the place with the highest density of Panda in the world.

Olivier Francois, FIAT CEO and Stellantis Global CMO, stated, “After 43 years, Fiat Panda is the leading city-car in Europe and the most sold vehicle in Italy, where it scores a brilliant 8% market share on the overall market, contributing significantly to Stellantis’ performance in the country. To celebrate this genuine symbol of Made-In-Italy manufacturing and to thank the workers at the incredible production site of Pomigliano d’Arco, we have made the docufilm “Pandelleria”. A full preview has been shared one week ago with all workers as a sign of gratitude: they have put an incredible amount of passion and professionality into their work to make sure that Panda’s success never ends. In fact, Panda represents the Italian mover and it will continue to be well in the next years.”.

Set in the middle of the Mediterranean, where Panda of all ages, configurations and colors run all around the island, the docufilm interweaves the beauty and colors of the island with stories of the daily lives of its inhabitants, in which the Panda is ever-present as an inseparable companion.

The 30-minute film shows 14 residents of Pantelleria, who recount their love for the three generations of the Panda. Among them, we find a spiritual guide, a beekeeper, a farmer, a mechanic, a priest, a musician, and many others. All united by their love for the island and for the Fiat Panda, which helps them in their daily activities thanks to its versatility and functionality. Their stories are an emblematic example of the “Panda people” who have chosen and loved this vehicle for its simplicity and affordability. A fun and surreal journey to discover the inhabitants of this small community and their bond with the FIAT icon.
The docufilm was conceived by the Publicis Groupe’s agencies, Leo Burnett and Publicis Sapient, and produced by Twister Film with the direction of the famous documentarian Giovanni Troilo (known for “Power of Rome” and “Vesuvio or: How They Learned to Live Between Volcanoes”).

In addition, exclusively for the Italian market, the project will be amplified thanks to the collaboration with the content creator Gabriele Vagnato, who has produced a series of pills to enrich the stories narrated in the documentary. His ironic and funny interpretation aims to involve the new generations also through the genuinity of the Panda.

The social campaign embodies the essence of Panda, bringing together, in the same idea, two different languages: the documentary on one side and the social contents on the other, in this way speaking to all generations – only how Panda can - maintaining a light and sunny tone of voice.

“Giambattista Vico” Stellantis plant in Pomigliano d’Arco

One of the Group’s most advanced production sites, it was inaugurated in 1972 and starting from 2011 it has been assembling the Fiat Panda. A symbol of Made in Italy located in Pomigliano d’Arco, in the nearby of Naples. The industrial complex has won numerous international awards and today continues its drive to reduce the environmental impact of production via continuous improvements, including responsible consumption of energy and water, and quality air and waste management.

Turin, March 6^th, 2023