New appointments at the Fiat Group

Luca De Meo has been appointed to the role of Fiat Group Chief Marketing Officer effective today. In this newly created role Mr. De Meo will be responsible for all brand marketing related activities across all Fiat Group Sectors. His contribution to the rejuvenation and relaunch of the Fiat Brand in a short period of time puts him on an ideal position to promote the various Fiat Group Brands and develop new marketing capabilities across the Group. Mr. De Meo will become full member of the Group Executive Council.

Replacing Luca De Meo as Head of the Fiat Brand will be Lorenzo Sistino, who in less than a year at CNH has brought about a significant improvement in the performance of the New Holland Agricultural Equipment business. Following the appointment of Sistino, Harold Boyanovsky, CNH’s CEO will assume the responsibility of the New Holland Agricultural Equipment business.

With the aim of further leveraging synergies at Group level, Harald Wester is appointed Fiat Group Chief Technology Officer. While keeping his responsibility for Fiat Group Automobiles Product Engineering, Mr. Wester will coordinate product development activities across Sectors. Mr. Wester will become a full member of the Group Executive Council.


September 18, 2007