31 Mar 2021
New 500 Family Hey Google: 500 style meets Google technology
The new 500 Family Hey Google debuts, where technology from Google meets the coolness, design and icons of the 500 Family: simple and innovative connectivity, to make everyday life easier, in a unique style.
- The new 500 Family Hey Google debuts, where technology from Google meets the coolness, design and icons of the 500 Family: simple and innovative connectivity, to make everyday life easier, in a unique style.
- The 500 Family Hey Google makes it possible to interact remotely with your 500, 500X and 500L in the most intuitive way, with simple voice commands, thanks to the integration of Mopar® Connect services and Google Assistant in the “My Fiat” Action.
- With the New 500 Family special series, Google Assistant leaves its mark on a car for the first time, in a perfect exclusive 500 style.
- The success of the 500 Family continues with 3.5 million units sold since 2007: three different models with a single soul, aimed at different target audiences.
Fiat and Google come together in an exclusive collaboration, known as 500 Hey Google. It is the new special series of the New 500 Family, where Google Assistant technology meets the 500 and its world of coolness, design and iconic style for the first time ever. This has resulted in the creation of the special series that, thanks to the integration of Mopar® Connect services with Google Assistant in the "My Fiat" Action, enables customers to connect to their car even when they are away from it. Using their own voice, the owner can request and receive information on the car and to interact with it. They can do so via their smartphone or the Google Nest Hub, the smart display bundled with the Welcome Kit received when purchasing a car from 500 Family Hey Google, for user-friendly and innovative connectivity that can make what we do every day even easier.
One of the secrets of the Fiat 500’s success is that it remains always relevant. And now once again, the Hey Google special series offers a smart, user-friendly, intuitive solution, as democratic and inclusive as it always has been, as well as designed to make everyday life easier. The Hey Google special series takes one step further in the interaction with your car when you are not at the wheel. Wherever you are, even from your sofa at home, all it takes is to say “Hey Google, ask My Fiat…” to find out, for example, where your car is parked, how much fuel is left, the location of the nearest authorized workshop or your mileage that day. You can also find out whether you have locked your car doors or have left the boot open.
In its interaction with Fiat’s Mopar® Connect included in the New 500 Family Hey Google, the Google Assistant not only provides all the information you need on the services to keep your vehicle status under control, find your car’s location and monitor the mileage driven – a service also useful for fleet managers, it can also send commands such as locking and unlocking the doors or blinking the emergency lights.
With the My Fiat Action, staying connected to your car has never been so easy: it can always be controlled with your voice on your smartphone or on Google Nest smart speakers and displays.
With the My Fiat Action you can also activate notifications to be sent to your smartphone if the car leaves a preset area, or even if the car is driven at a higher speed than the preset limit.
The style of the 500 Family Hey Google
In a consideration of the 500, style always comes first. For the Hey Google special series, the stylistic languages of 500 and Google come together, to create a cool livery, a play on two colors as essential as the White and Gloss Black of the roof and mirror caps. A tribute to the blank page of the search engine, where for the first time ever in the automotive landscape, we find the Hey Google badge, placed on the wheel arches of every model in the New 500 Family. Both central pillars are also embellished with elements inspired by the Google colors. Inside the passenger compartment, the same motif continues on the new seats, with a label embroidered with “Hey Google”, while the dashboard fascia is presented in matt silver with a white 500 logo. The Hey Google signature also features on the welcome screen of the 7” touchscreen display: an animation featuring the characteristic “molecule” , which then moves onto the Google “G” and eventually transforms into the Fiat logo.
With all the components of this special series designed to make the technology in your new car even easier to use, we had to include a Welcome Kit, bundled with the purchase. The bag with the Hey Google logo contains the Nest Hub device, customized with a 500-specific adhesive skin and a key cover, along with a welcome letter detailing the four easy steps to complete the setup and start interacting with your car.
Fiat 500 Hey Google
In the special Hey Google version, the iconic 500 comes with a two-tone White and Gloss black “outfit”, 15” alloy wheels, dark new interiors with new adjustable-height seats, soft-touch sports steering wheel with built-in controls, and new matt silver dashboard fascia with the 500 logo in white. The 500 Hey Google includes Cruise Control, Uconnect™ 7” DAB radio with CarPlay and Android Auto, 6 speakers and Mopar® Connect, all as standard. Available in hatchback and cabrio versions, the 500 Hey Google is equipped with the 70-hp Euro 6D-Final-compliant Hybrid engine. It is also available in Gelato White, Pastel Grey, Vesuvius Black, Pompeii Grey and Blue Italia.
Fiat 500X Hey Google
Fiat’s Italian crossover is also kitted out in the two-tone White and Gloss Black livery. The bodywork stands out for its 16” alloy wheels, fog lamps and blacked-out windows, giving it a metropolitan look. The interior features new seats and a matt silver dashboard with the 500 logo in white, soft-touch steering wheel with built-in controls, adjustable-height driver’s seat and front armrest. The Fiat 500X Hey Google comes with a full range of tech specs, including Uconnect™ 7” HD touchscreen radio with Car Play and Android Auto, 6 speakers, Mopar® Connect, rear parking sensors, and rain and dusk sensors. The engine range consists of two Euro 6D-Final-compliant gasoline powertrains – 1.0-liter 120-hp and 1.3-liter 150-hp Firefly engines – and two 1.3-liter 95-hp and 1.6 130-hp Multijet diesel engines. Passione Red, Gelato White, Silver Grey, Moda Grey, Blue Italia and Cinema Black hues are also available.
Fiat 500L Hey Google
The 500 Family is completed by the 500L Hey Google, the family mover with a crossover look for modern families, featuring the two-tone White and Gloss Black livery and 16” wheels. The passenger compartment comes with new seats and a matt silver dashboard with the 500 logo in white, 7” DAB radio with Apple CarPlay and Android Auto, manual air conditioning, and Mopar® Connect. The 500L Hey Google is available with Euro 6D-Final-compliant 1.4-liter 95-hp gasoline engines or a 1.3 95-hp turbodiesel Multijet.
Young and cool: one souls, three versions
With sales of 3.5 million units since 2007, the 500 family is not a newcomer to keeping pace with technology. Although they share the same DNA – that perfect mix of iconic design, freshness and coolness, making up the all-Italian secret of the success of the 500, the three models target different kinds of customers: the 500 has been Fiat’s icon since 1957, the city car par excellence that in 2020 – the year the full-electric New 500 was launched, 13 years after its first appearance – racked up another record market share of 17.7% in Europe. The 500L is the family mover, while the 500X is the Italian crossover. Together, they have demonstrated their ability to respond to customers’ many needs, partly thanks to the special series made in collaboration with major brands. Taking shared values as a starting point and remaining true to the 500, they explore a wide range of fields, from fashion, design and luxury to music and the latest incursions into the world of technology. In 2018, the Mirror special series was launched, aimed at an audience always attentive to technology. For Fiat’s 120th anniversary in 2019, the new connected and elegant “120th” 500 Family was unveiled.
To follow up on the resounding success of the last two special series, over 50,000 units of which have been sold, and to meet new mobility needs, Fiat has continued its journey through innovation by launching the more high-tech and connected New 500 Family line-up onto the market in early 2021.
Leasys supports FIAT with innovative rental solutions
Leasys, a Stellantis brand and subsidiary of FCA Bank, provides long-term car rental solutions for a totally relaxed driving experience, including Leasys Miles, a pay-per-use solution, now also available for the “Hey Google” 500 family. Leasys Miles is the pay-per-use mobility solution that meets the needs of those who use their car mainly within the city, with a low annual mileage, on an occasional basis and want to enjoy driving without thinking about car management. Pay-per-use rentals last 48 months, usually with no down payment and an affordable monthly rental, as well as a variable fee calculated on the basis of the actual kilometers travelled. This innovative rental solution was awarded Product of the Year 2021* in Italy in the Automotive service category. Leasys Miles is also available in Spain, France, the UK, Germany, Belgium, and the Netherlands.
* PdA©/IRI 01/2020 survey of 12,000 Italian consumers, on a selection of products sold in Italy. Prodottodellanno.it cat. Automotive Rental Services Leasys Miles Elected Product of the Year 2021 for innovation.
FCA Bank financial solutions
FCA Bank supports the sales of FIAT vehicles by providing a broad range of financing solutions to help Customers to purchase or lease their car from the 500 family Hey Google. Anybody who wishes to drive one of the 500 family cars can opt for one of the following products:
- Installment Loan: Traditional financing that enables the buyer to pay for the vehicle over an extended period of time;
- Leasing and PCP (Personal Contract Purchase): Highly flexible solutions with low monthly payments and the possibility to choose, on the contract expiration date, whether to return, keep or replace the car with a new one;
- Private Lease: A solution for drivers who do not want to own the vehicle, with the ensuing costs and uncertainties, involving a single monthly payment inclusive of the main insurance, assistance and infomobility services for an experience with full peace of mind.
All of FCA Bank’s solutions are intended not only for individuals but also for companies and independent professionals. FCA Bank also provides a wide range of insurance products in combination with the financing contract, for both personal protection – such as Prestito Protetto, which ensures the repayment of part of the loan in the event of sudden, unpredictable occurrences such as job loss – and car protection. These financing and insurance solutions are available in most European countries where the companies of the FCA Bank Group operate. All the facilities are extremely flexible, to meet local requirements in full.
Turin, March 31st, 2021