FIAT opens the FIAT Metaverse Store in France

• Following Italy, France has also opened its doors to the innovative FIAT Metaverse Store with the electric New 500 La Prima.
• Since its launch in Italy, more than 500 appointments have been made through the FIAT Metaverse Store, with customers being enthusiastic and satisfied with the entire experience.
• Additional models and markets will follow throughout 2023.
   

After its launch in Italy last December and presentation to the rest of the world at the Las Vegas CES in January, France has now opened its doors to the FIAT Metaverse Store. A revolution to the brand's entire customer experience, the Metaverse Store is an innovative technology launched by FIAT and the first of its kind to power an end-to-end sales experience in the metaverse. For the first time French customers will be able to explore and purchase the New 500 La Prima from the comfort of their homes thanks to a human assisted, instantaneous, realistic, and stress-free process. Following its initial rollout, the project will encompass additional models and markets throughout 2023.

As today's society is constantly evolving thanks to the numerous technological innovations aimed at simplifying and digitizing systems, FIAT continues to be a front-runner in offering an immersive and simple brand experience. Thanks to the merging of physical and digital elements, FIAT has succeeded in offering its customers all they need: a flexible, constantly connected, and easy online brand-experience. All it takes to enter the world of FIAT is a simple click on Fiat’s website from any device, with no need of any specific equipment or technical skills. The FIAT Metaverse Store instantly transports the customer “inside” FIAT, where a key role is played by the Product Genius, a real person able to answer any customer’s questions. It is a magical and joyful experience: an immersive human-driven journey into the world of FIAT. Simple, user-friendly, and in pursuit of the idea of “tech it easy”, the technology behind this experience makes it accessible to everyone.

Since its launch last December, more than 500 appointments have been made through the FIAT Metaverse Store in Italy. The first clients have been thrilled with the experience as they really appreciated having a moment fully dedicated to them in an intimate atmosphere, with each appointment lasting on average 40 minutes. Furthermore, they appreciated the fact that all their doubts (e.g., how to approach the ownership of their first electric vehicle) were resolved via a person-to-person interaction with the Product Genius. The journey in the FIAT Metaverse Store has been recognized as an amazing and simple experience by all FIAT customers.
 

Turin, March 23^rd, 2023