29 Dec 2020
Amazon’s Alexa Voice Experience Now Available on FCA’s New Fiat 500
Fiat Chrysler Automobiles (FCA) and Amazon continue to strengthen their strategic engagement with the introduction of the Alexa voice experience embedded in the New Fiat 500, complemented by the new MyFiat Connected Car Skill. With Alexa Built-in, occupants can ask Alexa to play music, hear the news, check weather, control smart home devices, access tens of thousands of Alexa skills, and more. The integration, offered as part of FCA’s Uconnect™ Services offering, is first available to customers in Italy, with new models continuing to roll out through 2021 in Austria, France, Germany, Spain, and the United Kingdom.
The launch of the Alexa on the New Fiat 500 represents the next step in the global collaboration between FCA and Amazon. FCA customers were initially introduced to Alexa through FCA’s custom Alexa Connected Car Skills, including MyJeep and MyAlfa, which allows customers with Alexa-enabled devices at home to easily ask Alexa to check the battery level of the car, lock/unlock doors, and more. The integration of Alexa on the Uconnect Services suite deepens the experience by bringing Alexa into the vehicle itself—delivering the ideal experience for customers.
The integration of the Alexa voice experience is part of FCA’s broader investment in developing current and future services for the connected car. With Alexa in the vehicle, customers can enjoy a seamless, personalized voice experience across all of their devices, both at home and on-the-go.
Luca Napolitano, Head of EMEA Fiat, Lancia and Abarth brands, commented: “The New 500 is the first FCA car “100% born electric” and, beyond being an iconic car since 1957, the third generation of Fiat 500 aims at being as well a benchmark in terms of technology for the next decade, combining a unique style with a state-of-the-art level of connectivity. The New 5oo is simple and intuitive with, cherry on the cake, the on board “virtual” assistant to respond to in-car commands. Simply saying “Hey Fiat”, it is able to communicate in real time with home automation systems, listen to the music and much more, in the end, staying connected and driving safely. To partner with Amazon and get Alexa on board was the most natural choice for Fiat.
Ned Curic, Vice President of Alexa Automotive at Amazon, commented: “The New Fiat 500 strikes an impressive balance of offering the latest in-cabin technology that drivers expect, while remaining an iconic city car. FCA customers already love using Alexa at home, and now they can take Alexa wherever they go—making it easier than ever to navigate, stay connected, and be entertained, while staying focused on the road ahead.”
How does the on-board Alexa service work?
Alexa is the intelligent cloud-based voice service that you can talk to on your connected New Fiat 500 using simple voice commands—just ask Alexa to play music, hear the news, check the weather, control smart home devices, and more. Alexa is always getting smarter, with new capabilities and features made available to customers all the time.
How does the MyFiat connected car skill work?
From the comfort of your home, use the MyFiat connected car skill on your Alexa device at home and the Uconnect Services suite to remotely control your New Fiat 500. Just by asking Alexa, you can remotely lock/unlock your doors, find out how much battery charge you have left, send destinations to your vehicle, search for Points of Interest, and more.