21 Jul 2021
KIRI’s “The best drivers of the New 500” eco-contest is over, the 100 most virtuous drivers in Italy, France, Germany, the UK and the Netherlands receiving €100 of vouchers for the Amazon, Zalando and Apple Music platforms.
11 Jul 2021
“When we made our “The British are Coming” commercial to launch the new 500L in America in 2013, we didn’t expect it to become a viral favourite years later. At the time, the commercial was successful in the States, with millions of views. But what makes it a benchmark in communication is how it has been re-used by so many people. The original film has shown up un many homemade cuts, shared with millions on people’s YouTube channels, via WhatsApp, and through other social vehicles of fun.”
04 Jul 2021
The 500’s 64th anniversary is celebrated with the debut of the New 500 in the first country outside Europe: Israel
A special birthday for the legendary “Cinquino”: its third generation, electric and electric only, takes its first steps outside Europe and makes its debut in Israel.
08 Jun 2021
Fiat takes to the field to support the Italian national football team (‘the Blues’) and Italy’s restart, celebrating this big moment with a new advert
As Top Partner of the FIGC (Italian Football Federation) and Official Car of the Italian national football team, Fiat celebrates the Blues’ return to the pitch at the UEFA EURO 2020 with an advert that pays tribute to Italian football and to Italy itself, now aiming to restart optimistically.
04 Jun 2021
World Environment Day 2021. Comparing visions: Olivier François and Stefano Boeri, in conversation to rewrite the future of cities
How are mobility and architecture working to create the cities of the future? Stefano Boeri – an architect, urban planner, and the founder of Stefano Boeri Architetti – and Olivier François, Fiat CEO and Stellantis CMO, came together with Milan's Vertical Forest as a backdrop in an attempt to answer this question
24 May 2021
His Holiness Pope Francis grants an audience to Stellantis, to hear about the new Company and the values of sustainable mobility upheld by the Fiat 500
A Stellantis delegation visited Vatican City today, led by Stellantis Chairman John Elkann, Stellantis CEO Carlos Tavares, and Olivier François, CEO of the Fiat Brand.
21 May 2021
Fiat celebrates the 50th anniversary of Marvin Gaye’s album What’s Going On, with a video focused on environmental and inclusion issues
- On May 21st, 1971 Marvin Gaye released his unforgettable album What’s Going On, pioneering the issues of the environment, social inclusion, and commitment to a better future.
- These same themes inspired the social role of the New 500, an icon of sustainable mobility.
- Fiat celebrates the album’s anniversary with an emotional video tribute to the melody and lyrics of “Mercy Mercy Me (The Ecology)”, one of the biggest and most evocative tracks on the album.
19 May 2021
Fiat joins “1 Health 4 All”. Olivier François, CEO of the Fiat Brand, testifies to Fiat's commitment to sustainability
The week of celebrations for the anniversary of the “Laudato Si’” encyclical will culminate in the “1 Health 4 All” event, promoted by the Dicastery for Promoting Integral Human Development. The aim of the event is to stimulate a profound reflection on the connections between global health, development and integrated ecology.
07 May 2021
Fiat 500 Hybrid stars in a new video, “Uno” by Ermal Meta, together to give voice to a powerful message of social inclusion
The Fiat 500 Sport Hybrid stars in “Uno”, the new video from the Italian-naturalized Albanian singer-songwriter, composer and musician who won the 2018 Sanremo Festival with Fabrizio Moro, and also came in third at the most recent edition of the renowned event
31 Mar 2021
The new 500 Family Hey Google debuts, where technology from Google meets the coolness, design and icons of the 500 Family: simple and innovative connectivity, to make everyday life easier, in a unique style.
16 Mar 2021
e-Mobility by Stellantis presents with Kiri Technologies the innovative program dedicated exclusively to New 500 customers, to reward sustainable driving
Stellantis is the first automaker to reward its customers by means of an awards system for the most environmentally conscious driving behaviors
22 Jan 2021
Historical share record in Europe for 500 and Panda in 2020. Fiat begins 2021 with a totally refreshed line-up
2020 was a record year for the 500 and Panda, leaders among European city cars that both achieved a market share of 17.8%, up 3 percentage points each.
14 Jan 2021
The New 500 named “Convertible of the Year” and “Best Small electric city car” by the UK’s What Car? magazine
At the What Car? Car of the Year 2021 awards, the New 500 has won the titles of “Convertible of the Year” and “Best Small electric car for the city”.
07 Jan 2021
After the launches in the final months of last year – the New 500, Tipo, Tipo Cross and Panda, the 500 family is also changing. Fiat begins 2021 with the entire line-up completely refreshed.
29 Dec 2020
Fiat Chrysler Automobiles (FCA) and Amazon continue to strengthen their strategic engagement with the introduction of the Alexa voice experience embedded in the New Fiat 500, complemented by the new MyFiat Connected Car Skill.