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10 Nov 2015

World début of Fiat Professional's "Fullback" pick-up truck at the 2015 Dubai International Motor Show

World début of Fiat Professional's


  • The Fullback, Fiat Professional's brand new work hero, is the result of understanding the actual needs of the professional customer - but it's also capable of meeting the needs of everyday life and leisure.
  • Robust and reliable, just like its namesake from the position in rugby or American football, the Fullback is ready to take its place in the medium-duty pick-up trucks segment sold across the EMEA region.
  • Adapted for individual markets and scheduled to go on sale from May 2016, the Fullback range includes four configurations, three trim levels, three engines and two gearboxes.
  • Fullback completes Fiat Professional's already extensive range of vehicles and marks another step forward in the brand's history, which, since 1901, has always stood for competence, reliability and innovation. 


Fullback, Fiat Professional's new medium-duty pick-up truck made its world début at the 2015 Dubai International Motor Show - the largest automotive event in the Middle East and North Africa - and will be available across the entire EMEA region from May 2016.


Backed by over a hundred years of history and an excellent reputation in the global LCV industry, the Fiat Professional brand is making another leap forward with the launch of Fullback, one that completes its current extensive range of products and services that are tailored to the needs of professional customers.


With Fullback, the Fiat Professional Brand makes a strong entry into the medium-duty pick-up truck segment in the EMEA region, where 675,000 units were sold in 2014 (23% of total sales in the LCV segment). This share is even larger in the Middle East - 58% - and in Africa - 52%.


This is, therefore, a highly strategic launch, and the new Fullback will definitely play a leading role in its segment thanks to its winning characteristics - robust construction and reliability. This unrivalled work hero is the result of understanding the actual needs of professional customers but it's also perfectly at ease when used in everyday life and leisure, thanks to its great versatility.


In short, the new Fullback is ready to take on any challenge, hence its name, which is derived from the key position in rugby or American football - the last man in the line of defence and also a defender in attack - which denotes a player who is capable of dealing with any situation.


Perfectly in line with the best of the competition in terms of configuration, dimensions and engines, Fiat Professional's new pick-up truck comprises a complete range of variants that will be adapted to the specific needs of each of the individual EMEA markets.


In detail, the Fullback line-up includes four configurations (Single Cab, Extended Cab, Double Cab and Chassis) and three trim levels.


All versions of the Fullback have a maximum height of 1,780 mm and are up to 1,815 mm wide with a wheelbase of 3,000 mm. The length varies depending on the configuration - 5,155 mm (Single Cab), 5,275 mm (Extended Cab), 5,285 mm (Double Cab). Also the length of the cargo compartment changes - 2,265 mm (Single Cab), 1,850 mm (Extended Cab) and 1,520 mm (Double Cab). The payload capacity, according to the configuration, comes up 1,100 kg.


In the Middle East and Africa the Fullback pick-up truck will be available with two engine options - a 2.5-litre diesel with a power output of between 81kW (110hp) and 131kW (178hp) and a 2.4-litre petrol engine that delivers 97kW (132hp) and has a five-speed manual gearbox. This engine offer is aligned to the best competition and can be combined, according to each market's offer, with a manual gearbox or automatic transmission, both with five gears.


In Europe and other non-European markets, the Fullback will be available with a 2.4-litre aluminium turbo diesel engine with two power outputs - 113kW (150hp) or 133kW (180hp) - combined with a new six-speed manual gearbox or five-speed automatic transmission with sports mode.


The pick up truck Fullback will be available in the entire EMEA area with rear or full-wheel-drive.


Visitors to the 2015 Dubai International Motor Show will not only have the opportunity to be the first people in the world to see the new Fiat Professional pick up - they'll also be able to admire some Moparised Fullback models that are equipped with special accessories, previewing a special range currently under development by Mopar, FCA's reference brand for after-sales service, customer care, genuine spare parts and accessories.



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