FIAT simplifies the way customers can choose their new car

• 3 simple steps to configure all FIAT vehicles: Model, Color and Packs.
• The new FIAT range structure is easier than ever: each model comes in 1 trim, 3 packs and 1 top-of-the-range version.
• FIAT Professional LCV range is also streamlined following the same strategy.

FIAT and FIAT Professional are simplifying their lineups to offer an even more lean and intuitive customer experience. For the first time, the two brands will allow clients to configure a new car or light commercial vehicle in just ”3” simple steps, both online through the brands commercial website and offline at dealerships.

Starting from today, all customers need to do is picking their favorite car features by choosing the model, color, and packs to configure their new vehicle. Three new packs are available - Style, Tech, and Comfort – which reflect the tastes and answer the need of FIAT customers. The packs are designed so as not to duplicate their content. This way, they can be combined with each other without any restriction or complication for the customer. In addition, in order to offer even more simplicity, all packs have the same monthly cost.

Finally, to further meet the needs of the most demanding customers, FIAT offers a simple yet complete solution: a fully accessorized top-of-the-line version, available on all models. This all-in version includes all contents of the three packs plus more features. The top-of-the-range version offered on the New 500 is “La Prima by Bocelli”.

FIAT Professional is also implementing the new lineup strategy, following FIAT’s concept of simplification. Therefore, all light commercial vehicles come in a single trim level but, given the complexity and the uniqueness of each, they are available in different body types and additional specific packs “fit for mission” in order to customize the product according to the different customer professional needs.

Designed to satisfy the most important categories ("Capabilities and Conversion", "Comfort and Functionalities", "Safety and Driving Support" and "Style"), the various packs can be enhanced with individual add-ons to create a “tailor-made” solution based on one’s own professional needs.

Turin, October 5, 2022