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19 Feb 2008
Fiat Professional at Geneva’s 78th International Car Show
At the Geneva Showroom, Fiat Automobiles and Fiat Professional present a wide articulated stand of high visual impact. Made in collaboration with Brand Promotion and Centro Stile Fiat , the concept of the exposition area is developed on a total surface of around 1350 square metres on two floors, proposing voluminous and sinuous architectural forms with a “premium' finish, played out over smooth white, plated glass and mirrored steel.
At the Geneva Showroom, Fiat Automobiles and Fiat Professional present a wide articulated stand of high visual impact. Made in collaboration with Brand Promotion and Centro Stile Fiat, the concept of the exposition area is developed on a total surface of around 1350 square metres on two floors, proposing voluminous and sinuous architectural forms with a “premium' finish, played out over smooth white, plated glass and mirrored steel.
And so, an original stand with high visual impact is born, which accompanies the visitors in a world rich of emotions, fantasy and style, all under the emblem of the best of “Made in Italy”. Firstly, the global preview presentation by Fiat Professional of Fiorino in the people carrier variant, whilst Fiat Automobiles illustrates to the great public their own commitment to protecting the environment and sustainable transport. A commitment which constitutes for the brand a primary directive in their development of models. An example? The vehicles displayed in this “green” zone are marked by a CO2 emission value inferior to 120 g/km.
Furthermore, after Frankfurt 2007 and the recent Bologna Motorshow, the by now famous reproduction of the Fiat 500, five times larger than the real, returns to Geneva. This time though, instead of the carousel with 5 cars, a passenger area on a 5:1 scale has been built, complete with front and rear seats, and some remarkable details such as the rear-view mirror, the luminous ceiling light and the gear shift. In the interior, you can either access the “VIP lounge” or the rear seat which thanks to the appropriate mechanism, becomes a mobile overlook from which you can enjoy a privileged panoramic view of the bridge.
Concluding the Helvetic exhibition, still under the banner of environmental respect, is the new prestigious Croma Must equipped with the brilliant 150 CV 1.9 Multijet - matched to a sequential automatic 6 speed gearbox – and furnished with a particulate filter (DPF) as standard. The “for life” system which lowers fine dusts and doesn't require the use of additives for regeneration (the device is as standard on the entire range of Fiat Croma turbodiesel Multijet). Esthetically renovated, and with an optimised offer, the Fiat Station Wagon affirms itself as an innovative vehicle with heart. Indeed, it excels both in it's second generation Multijet Common Rail propulsion and the provisions in the field of comfort, security and infotainment.
Furthermore, a veritable reference point for the segment, the new Croma boasts a great internal livability for a diffused “well-being on board”, no matter the journey undertaken. Thanks to the many true flagship contents proposed as standard, but especially for the original “stylistic” formula inherited by the preceding model – the concept denominated “Comfort Wagon” - which allows it to be, once again, the most spacious vehicle in the segment.
Finally, via the distribution of informational material and the arrangement of some totems on the stand, the public can discover the Fiat Group Automobiles Financial Services products. A financial company born a year ago by the equal joint venture between Fiat Group Automobiles and Crédit Agricole. The company goes side to side with the Fiat Group Automobiles brand, in Italy and Europe, with a sole mission: back the sales of motor-vehicles with the brands Fiat, Alfa, Lancia, Fiat Professional and Abarth, via financial products which are innovative and complete with high added value services, dedicated to the network of car dealerships, private clients and firms.
Fiorino, a speciale vehicle for Fiat Professional
Debuting at the Geneva showroom, a global preview of the new version of the Fiorino people-carrier model. Belonging to a broader project which last October gave life to Fiorino in the variant Commercial Vehicle, this car today marks an important step forward by Fiat Professional towards private clients who search for “intelligent” products to satisfy different mobility needs. To this question, Fiat Fiorino responds with a distinct personality, reliable and robust qualities as well as functionality and unique versatility: in synthesis, this is the soul of the car. It is precisely the solid yet multifaceted nature which allows it to interpret so casually, such distinct roles and tasks. For example, it's the perfect answer for those who desire a young, practical, informal and “intelligent” car, which is both capable of carrying friends as well as sports equipment for leisure time. At the same time, Fiat Forino satisfies the needs of who look for compactness in a city-car , functionality and contained running costs without giving-up a distinctive look.
And so, an original stand with high visual impact is born, which accompanies the visitors in a world rich of emotions, fantasy and style, all under the emblem of the best of “Made in Italy”. Firstly, the global preview presentation by Fiat Professional of Fiorino in the people carrier variant, whilst Fiat Automobiles illustrates to the great public their own commitment to protecting the environment and sustainable transport. A commitment which constitutes for the brand a primary directive in their development of models. An example? The vehicles displayed in this “green” zone are marked by a CO2 emission value inferior to 120 g/km.
Furthermore, after Frankfurt 2007 and the recent Bologna Motorshow, the by now famous reproduction of the Fiat 500, five times larger than the real, returns to Geneva. This time though, instead of the carousel with 5 cars, a passenger area on a 5:1 scale has been built, complete with front and rear seats, and some remarkable details such as the rear-view mirror, the luminous ceiling light and the gear shift. In the interior, you can either access the “VIP lounge” or the rear seat which thanks to the appropriate mechanism, becomes a mobile overlook from which you can enjoy a privileged panoramic view of the bridge.
Concluding the Helvetic exhibition, still under the banner of environmental respect, is the new prestigious Croma Must equipped with the brilliant 150 CV 1.9 Multijet - matched to a sequential automatic 6 speed gearbox – and furnished with a particulate filter (DPF) as standard. The “for life” system which lowers fine dusts and doesn't require the use of additives for regeneration (the device is as standard on the entire range of Fiat Croma turbodiesel Multijet). Esthetically renovated, and with an optimised offer, the Fiat Station Wagon affirms itself as an innovative vehicle with heart. Indeed, it excels both in it's second generation Multijet Common Rail propulsion and the provisions in the field of comfort, security and infotainment.
Furthermore, a veritable reference point for the segment, the new Croma boasts a great internal livability for a diffused “well-being on board”, no matter the journey undertaken. Thanks to the many true flagship contents proposed as standard, but especially for the original “stylistic” formula inherited by the preceding model – the concept denominated “Comfort Wagon” - which allows it to be, once again, the most spacious vehicle in the segment.
Finally, via the distribution of informational material and the arrangement of some totems on the stand, the public can discover the Fiat Group Automobiles Financial Services products. A financial company born a year ago by the equal joint venture between Fiat Group Automobiles and Crédit Agricole. The company goes side to side with the Fiat Group Automobiles brand, in Italy and Europe, with a sole mission: back the sales of motor-vehicles with the brands Fiat, Alfa, Lancia, Fiat Professional and Abarth, via financial products which are innovative and complete with high added value services, dedicated to the network of car dealerships, private clients and firms.
Fiorino, a speciale vehicle for Fiat Professional
Debuting at the Geneva showroom, a global preview of the new version of the Fiorino people-carrier model. Belonging to a broader project which last October gave life to Fiorino in the variant Commercial Vehicle, this car today marks an important step forward by Fiat Professional towards private clients who search for “intelligent” products to satisfy different mobility needs. To this question, Fiat Fiorino responds with a distinct personality, reliable and robust qualities as well as functionality and unique versatility: in synthesis, this is the soul of the car. It is precisely the solid yet multifaceted nature which allows it to interpret so casually, such distinct roles and tasks. For example, it's the perfect answer for those who desire a young, practical, informal and “intelligent” car, which is both capable of carrying friends as well as sports equipment for leisure time. At the same time, Fiat Forino satisfies the needs of who look for compactness in a city-car , functionality and contained running costs without giving-up a distinctive look.
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