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04 Nov 2016

Fiat Professional and New Holland Agriculture together at EIMA 2016

Fiat Professional and New Holland Agriculture together at EIMA 2016


Fullback, the new Fiat Professional pick-up truck, will be the guest of honour at the New Holland Agriculture stand at the well-known international trade show dedicated to farming machinery.


The 2016 edition of EIMA International, one of the most famous international trade shows dedicated to farming machinery, will be held in Bologna, Italy from November 9 to 13. The event will bring together some 1900 exhibitors from over 40 countries, 80 official international delegations and over 240 thousand visitors from 140 countries. 


New Holland Agriculture, the CNH Industrial leading brand that designs, manufactures and sells farming machinery worldwide offering a complete and specialised range of tractors, harvesting machines and telescopic telescopic handlers, will be one of the stars of the event. A rural setting will be recreated in the over 3300 m2 stand in Hall 16 to welcome visitors and the guest of honour: Fullback, the Fiat Professional pick-up truck with a diversified mission profile to satisfy all working needs including those of the agricultural sector. The "double cab" version on show will be customised with a special livery interpreting the New Holland logo in a creative key.


Perfectly in tune with the best competition in terms of configurations, dimensions and engines, Fullback is the new Fiat Professional "Work Hero" that has proven itself perfect also for farming because it is robust, reliable and has a considerable loading capacity: over one tonne of payload and over three tonnes of towable weight. Furthermore, by implementing all-wheel drive and a 4WD electronic selector, it can easily tackle the roughest terrain in the toughest conditions, like when travelling off-road carrying a heavy load.


In particular, by using the one-of-a-kind 4WD electronic selector the driver can easily control the engagement of the Torsen central differential which by using three electronically-controlled clutches ensures always optimal torque transfer to the front and rear wheels and improves traction on mud and snow. The low gear range makes is easy to tackle the toughest conditions with the vehicle at full load.


A further peculiarity of the new vehicle is the adoption of a 2.4-litre common rail turbo diesel engine with two power levels - 150 HP (113 kW) and 380 Nm or 180 HP (133 kW) and 430 Nm - which can be combined to two transmissions: a six-speed manual or a five-speed automatic.


Finally, visitors choosing to reach the EIMA by train will see a large poster created by Leo Burnett in Bologna railway station showing the Fiat Professional pick-up truck with a New Holland T5 tractor working together on a farm. It is the perfect way to illustrate the affinities between the two vehicles cleverly summed up by the claim of the campaign: "Fullback: built for your work and for your life. In all fields".


Turin, 4 November 2016



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