16 Jul 2020
“Ducato on Starred Holidays”, the companion for summer in a Ducato based motorhome
- The Fiat Professional Ducato was also created as a motorhome and offers unique features in terms of comfort, engine, gearbox and safety.
- A vacation aboard the best seller from Fiat Professional, the leader in the motorhome sector, is the ideal choice to combine adventure and freedom with safety and the peace of mind of your own four walls.
- The guarantee of a cool, sustainable holiday is the inspiration for the new “Ducato on Starred Holidays” digital and print media campaign, an anthem to wanderlust as a statement of all the energy and feeling of the restart.
- Ducato is becoming more and more of a ‘lifestyle enabler’, a true expression of freedom produced by the leading experts in the field: the “Fiat Professional for Recreational Vehicles” team, for many years the ultimate companion for the over 500,000 European families who have chosen the Ducato as their motorhome base.
- Ducato is the “Leader in Freedom", with its customer focus also reflected in a wide range of services to experience tourism in the great outdoors with total peace of mind.
Summer 2020 will be a season of freedom to be regained gently and cautiously, finally back out in the open air while remaining aware of the comfort and peace of mind offered by your own four walls. How can these aspects be combined with wanderlust and the desire for new adventures, maybe with a breathtaking view before you? The solution is a vacation aboard the Fiat Professional Ducato, where any experience is one of safety and comfort. A Ducato-based motorhome is the ideal guarantee of a cool, safe vacation accessible to all, the best way to restart after so many months locked down at home. A motorhome is a protected, self-sufficient environment, easy to clean and sanitize, so you can travel safely with family or friends.
The new “Starred Holidays” campaign
These simple concepts are the guiding principles of the new Fiat Professional campaign, which includes a genuinely evocative print media campaign with immediate, eye-catching vacation images and claims, emphasizing all the inimitable added value of a vacation in a motorhome: dining beneath a starlit sky or in a Michelin-starred restaurant, enjoying your own ‘open bar’ that never closes, choosing to stay a stone's throw from the sea, immersing yourself in nature, truly getting away from it all.
A word from the leading experts
Fiat Professional is the only brand with a dedicated team that can boast a profound knowledge of the world of Recreational Vehicles, as ‘certified’ by the “Fiat Professional for Recreational Vehicles” logo. The brand is also highly specialized in terms of products and services for motorhome owners, thus ensuring maximum flexibility and freedom for its customers.
Moreover, Ducato MY2020 is a technical evolution that continues the tradition of success of a model continuously produced since 1981 at the Sevel plant in Val di Sangro. It also represents leadership in the sector for more than a decade, during which more than 500,000 families in Europe have chosen a Ducato-based motorhome.
Flexible travel and onboard comfort
The major new features raved about by customers in the leisure sector include the new “9Speed” automatic transmission, which ensures a relaxed and enjoyable driving experience, while improving performance and optimizing fuel consumption in any situation. The engine line-up offers the industrially conceived 2.3-liter Euro 6d-TEMP diesel engine, a solid and long-lasting power unit that guarantees automotive performance and comfort, available with four power outputs: 120, 140, 160 and 180 HP. All equipped with Multijet 2 technology, each engine has its own special features, such as the design of the turbocharger, pistons and fluid dynamics. Finally, for safe and smooth journeys, the most advanced driver assistance systems (ADAS) come as standard, as does specific suspension for motorhomes, together with a long list of features to guarantee maximum comfort.
Leader in Freedom
The Ducato MY2020 style is the result of a cutting-edge car design which, when combined with the concept of a genuinely light commercial vehicle, conveys a powerful sense of dynamism, safety, quality and robustness. The Fiat Professional vehicle therefore embodies the concept of “design meets functionality”.
On the inside, Ducato-based motorhomes are also mini-masterpieces of engineering and creativity. A Ducato motorhome can be fitted with special rotating seats for the driver and front passenger. A solution to travel in comfort: once the engine is off, the Ducato becomes a lounge, simply by turning round toward the living area. This is only one of the extraordinary solutions developed by Fiat Professional and the outfitters that make the Ducato motorhome base vehicle the true “Leader in Freedom”. Its leadership is evidenced by an extraordinary haul of international awards, including the prestigious German title of “Best Motorhome Base”, won by Ducato in 2020 for the thirteenth year running. This coveted award was bestowed by readers of Promobil, a specialist German magazine that has served as a major benchmark for trends in the recreational vehicles sector for over 25 years, and confirms customer loyalty to the Ducato model as the ideal leisure base.
Adventures without a hitch: Fiat Professional services
“Leader in Freedom” is a concept with a precise meaning. “Freedom” is a ‘customer promise’ that Fiat Professional keeps by ensuring proximity and solutions to any issues that might come up during your vacation.
As well as providing the best base for the best motorhome, Fiat Professional and its network are committed to ensuring all motorhome owners travel with total peace of mind. Based on its years of experience, Fiat Professional offers a unique range of services dedicated to all those who travel in Fiat Professional-based motorhomes, to make it simple for them to organize every trip, share experiences and receive assistance. For years, Fiat Professional has provided dedicated, multilingual customer service. A website is also available, as are a Fiat Ducato motorhome Facebook page and a content-rich Instagram page. For maintenance, repairs or a check-up on a Fiat Professional-based motorhome, you can count on a network of 6,500 Fiat Professional service points, available throughout Europe. Of these, over 1,800 are Fiat Motorhome Assistance points, with even more specialized facilities for motorhomes.
The multilingual Roadside Assistance service – available 24/7 – is free for the first two years after vehicle registration, to provide rapid assistance when necessary, including for accidents, punctures, an empty fuel tank or a technical failure.
Finally, in conjunction with Mopar, Fiat Professional has developed Maximum Care Camper, a package to extend the warranty beyond its expiration, for genuinely complete peace of mind.
Turin, July 16, 2020