“PUT THE WORLD ON MUTE” THE NEW DS AUTOMOBILES CAMPAIGN SUPPORTING DS N°7 GOING ON SALE

• From 30 August, DS Automobiles is launching the “Put the world on mute” advertising campaign dedicated to its DS N°7 compact SUV, a new ambassador for comfort, driving serenity and efficiency.

• This new campaign transforms outside noise into a silent mime show backed by a remix of the Icelandic artist, Björk’s song “It's Oh So Quiet”. This is a way of making DS N°7’s ability to protect its occupants from the hustle and bustle of the outside felt, in a world where silence has become precious.

• Going out on television, on the internet, in the press and on digital media and social networks, this key communication is accompanying the arrival of new N°7 in all DS STORES throughout France.

• The DS EXPERIENCES days, from Friday 11 to Sunday 13 September, will mark N°7 going on sale and allow the public to see and test the brand's latest creation even before the Paris Motor Show in October.

N°7, DS Automobiles’ latest design in the premium SUV segment, embodies a new vision for the French art of travel, where First Class comfort, serenity and efficiency come together naturally. After its international reveal and orders opening, N°7 is today taking a decisive step forward in its launch with its arrival in DS STORES. It is now an opportunity for the public to discover the quality of the workmanship, the choice of materials and the technology that make N°7 unique, but also to have a first experience behind the wheel of this new model.

“The arrival of N°7 in our DS STORES is a particularly important moment for DS Automobiles. Destined to become the Brand’s new best-seller, N°7 expresses a specific idea of travel where comfort, silence and refinement become an experience in their own right. The advertising campaign that will support this launch illustrates this singular vision of automotive well-being with accuracy and finesse.”

Bastien Schupp, DS Automobiles Marketing and Communications Director

A media campaign worthy of the event

To support the arrival of new N°7 in the DS STORE, DS Automobiles is launching a major communication campaign from 30 August. An advertising film will be broadcast on the main television channels and online video. This communication will also be relayed by a press campaign, a wide-spread digital mechanism as well as on social networks. Through this 360° media plan, DS Automobiles intends to install new N°7 permanently at the heart of its offering, while supporting its gradual arrival in DS STORES before the major event at the Paris Motor Show in October.

Advertising film “DS N°7: put the world on mute”. Serenity as a new signature

In a city invaded by noise, stresses and continual hustle and bustle, a man takes a seat inside DS N°7. Around him, we hear the commotion of the city, the distractions and tensions that punctuate our times. When DS N°7’s doors close, everything changes. Mimes embody the hustle and bustle of the outside world and bring everyday nuisances to life. Inside the vehicle, calmness prevails. The driver finds an environment where comfort, acoustic quality and well-being allow him to rediscover the enjoyment of travel. The film concludes with the signature “DS N°7: put the world on mute”.

To accompany the transition between the film’s two worlds: the noisy, restless setting of the city, and the hushed, peaceful environment inside DS N°7, the music chosen is a remix of “It's Oh So Quiet” by the Icelandic artist Björk, a track whose dynamics are based on the contrast between calm and a surge of sound. Reinterpreted for the campaign, the music thereby becomes an integral part of the creative device. Where mimes give a shape to the noise without making it heard, the remix emphasises the understanding and feeling of silence inside DS N°7.

Through this deliberately poetic staging and the musical adaptation enhancing it, DS Automobiles is celebrating one of the most precious qualities of its new creation: the ability to protect occupants from the outside world by offering them a peaceful travel experience. Much more than just acoustic comfort, DS N°7 offers a new perception: that of a space where technology, refined materials and exceptional filtration from the chassis combined with great driving precision create a unique feeling of serenité.

DS EXPERIENCES: the public has an appointment with DS N°7

From Friday 11 to Sunday 13 September, all DS STORES in France will celebrate the arrival of new N°7 during a specially dedicated DS EXPERIENCES weekend.

For three days, visitors will be able to discover the Brand’s new premium SUV, explore its different powertrains and specifications, benefit from a personalised presentation by DS Experts, configure their car and take test drives.

Available in 100% electric E-TENSE powertrains with up to 740 kilometres of WLTP range, or as a hybrid, DS N°7 meets all the needs of a demanding clientele. Its latest-generation architecture, specially crafted aerodynamics, quiet operation and exclusive technology, such as DS DRIVE ASSIST 2.0, DS ACTIVE SCAN SUSPENSION, DS PIXELVISION and DS NIGHT VISION, help to transform every journey into a travel experience.

The arrival of the model in the DS STORE is a new step in the sales launch, which opens the sequence that will lead to the Paris Motor Show, where DS N°7 will be among the major creations displayed on the Brand’s stand.

NEW N°7: French rates and premium warranty

• N°7 HYBRID from €43,900 or from €495/month for long-term lease over 36 months / 30,000 km,
• N°7 E-TENSE FWD (up to 541km range) from €46,990 or from €540/month (Pallas option pack included) after an initial payment of €540 with €3,400 CEE bonus deducted, on a long-term lease over 36 months / 30,000 km,
• N°7 E-TENSE FWD LONG RANGE (up to 740 km range) from €50,610 or from €600/month (Pallas option pack included) after an initial payment of €600 with €4,550 CEE bonus deducted, on a long-term lease over 36 months / 30,000 km,
• N°7 in its 100% electric and Business versions is eligible for the eco-score, allowing you to enjoy an allowance on benefits in kind of up to 70%,
• N°7 benefits from DS SERENITY, a premium warranty offering up to 8 years or 160,000 km (including infotainment), 24/7 roadside assistance in 47 countries and the provision of a courtesy vehicle.

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