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21 Sep 2016
PARIS MOTOR SHOW 2016: ONLY YOU – THE WORLD PREMIERE OF THE DS EXPERIENCE
In its second edition at the Paris Motor Show, DS Automobiles is presenting a journey like no other through the brand’s universe. Boasting innovations at every turn, the DS showcase invites visitors to throw themselves into a truly immersive experience – a voyage steeped in heritage, savoir-faire, advanced technology and a firm focus on the future. Going forward the brand will be presenting a whole host of innovations, including the DS E-TENSE, a fully immersive 360° show to mark the world premieres of ONLY YOU (a range of experiences for DS customers), a DS 5 Commande Spéciale (one of our bespoke DS solutions), DSV-02 (the 100% electric single-seater for the third season of the FIA Formula E Championship), and the DS Performance Line. Come and find us between 1 and 16 October in Hall 1 at the Paris expo Porte de Versailles exhibition centre. DS customers are invited to try the DS experience for the first time by booking their DS Parking Valet via the MyDS mobile app. Their personal valet will then be booked in to park their DS on arrival at the site, and have it ready and waiting when it’s time to go home.
“At this year’s Paris Motor Show, we are looking to offer our visitors a unique journey as part of the world premiere of ONLY YOU – an exclusive collection of DS services, which we will be rolling out worldwide. We will also be showcasing the DS 5 Commande Spéciale, the first of our Commandes Spéciales offer, which is the frute of a cocreation project between DS Style Director Thierry Métroz, our DS master craftsmen, and DS customer Ms L. Other unexpected instants are waiting for visitors,” said Yves Bonnefont, CEO of DS Automobiles.
DS is inviting visitors right into the heart of the brand in a space spanning 1120 m2. With its truly innovative design modelled on a car showroom, the DS stand welcomes the public on a journey through the brand’s universe, following an initiatory pathway marked by exceptional cars and unexpected instants. This journey includes various steps including the brand’s heritage, savoir-faire, advanced technology, DS Only You and the DS Lounge.
With the relaxed ambience, fragrant atmosphere and the perfect background music, the stage is well and truly set!
OVERVIEW:
- The instant for our extraordinary history …………………………………………...…... Page 2 - 3
- The instant for our savoir-faire and bespoke masterpieces.…………….……………. Pages 3 - 4
Including the world premiere of the DS 5 Commande Spéciale our bespoke DS solution
- The instant for advanced technologies …………………………………………….…… Page 4 - 5
Including the world premiere of DSV-02
- The “Only You” instant – a unique experience shaping the future of the brand .. Pages 5 - 8
Including details on the world premiere of the exclusive services
- The instant for our collection with avant-garde style………………………….………. Page 9
Including the world premiere DS 4 Performance Line
- What else does DS have in store at the Paris Motor Show? The DS Boutique and remarkable entertainment
……………………………………………………………………...................………………………. Pages 10 - 11
- Note for press attention only – 29 and 30 September next week ……….....……... Page 11 - 12
Details => dowload the press release
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