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23 Sep 2021

DS AUTOMOBILES INTRODUCES ITS INSTAGRAM BOUTIQUE

DS Automobiles is offering its leatherwork and INES DE LA FRESSANGE PARIS collections through a new Instagram boutique. These luxury products are accompanied by scale models of the whole DS Automobiles range. The DS Automobiles Instagram accounts reach nearly 20 million users a year, an annual increase of 50%.

DS AUTOMOBILES INTRODUCES ITS INSTAGRAM BOUTIQUE

DS Automobiles is experiencing sustained growth on Instagram. Demonstrative of the Brand’s lifestyle, the accounts are seeing their reach grow by about 50% a year, to reach 20 million users in 2021. Responding to demand from this engaged and loyal audience, the vast majority of which is between 25 and 54 years old, DS Automobiles is deciding to open a boutique.

Working with the platform’s technical team, DS Automobiles is from now on offering about thirty items, predominantly from its leatherwork and INES DE LA FRESSANGE PARIS ranges, to be found on @DS_Official.

All the products are sold direct by DS Automobiles and dispatched throughout the European Union.

Highlights

DS WEEKENDER BAG (490 euros): Discover this elegant full grain leather weekender bag designed by DS DESIGN STUDIO and made in France. This 48H bag will allow you to easily carry all your belongings thanks to its numerous internal and external storage spaces. The full off-centre zip (going all the way to the end of the bag on both sides) gives you easy access to the whole inside of this item. This bag can be carried by hand, crossed or on the shoulder with its removable shoulder strap. Many strong DS codes can be found in this object. You can find the Clou de Paris guilloche pattern on the zipper pulls. The rivets on this piece feature a circuitous version of the DS logo. The leather and workmanship chosen for this object also refer to our universe.

DS x INES DE LA FRESSANGE PARIS WALLET (190 euros): Born from the collaboration between INES DE LA FRESSANGE PARIS and DS AUTOMOBILES, this wallet will accompany you with elegance. Easily carried in your pocket, its small size will prevent your handbag from turning into a gigantic mess. You will appreciate its elegant details, including its golden zipper or its "airmail" leather finish.

DS AERO SPORT LOUNGE SPEEDFORM (52 euros): DS AERO SPORT LOUNGE is the new creation of DS AUTOMOBILES which inaugurates a new automotive silhouette. It pushes back the limits of automotive luxury in an environment that is as technological as it is refined, where the display is dematerialised to make way for noble materials. Discover the limited and numbered edition of this concept car in the form of a 1:43 scale speedform.

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