DS AUTOMOBILES EXPANDS ITS PRESENCE IN GOLF WITH NEW AMBASSADOR ANTOINE ROZNER AND BY BECOMING TITLE PARTNER OF THE ITALIAN OPEN

• DS Automobiles has become title partner of the Italian Open, now to be known as DS AUTOMOBILES 83^RD OPEN D’ITALIA, a major event on the DP World Tour that brings together elite professional golfers and a wide audience.
• DS Automobiles is expanding its involvement in golf after announcing its partnership with the FedEx Open de France and the French Golf Federation.
• Antoine Rozner, a leading French golfer, is joining DS Automobiles as Brand Ambassador.

Partner of the FedEx Open de France and the French Golf Federation since 2025, DS Automobiles is rolling out a growth strategy in the world of golf that allows it to engage with an ecosystem of several hundred thousand licensees and a uniquely eligible global audience.

DS Automobiles is taking a new step today by becoming title partner of the 2026 Italian Open and by choosing Antoine Rozner as Brand Ambassador. Through these partnerships, the DS brand has made its name a permanent fixture at the heart of the world’s greatest golf competitions, aligning with the values of excellence, precision and elegance that underpin its identity.

DS AUTOMOBILES 83^RD OPEN D’ITALIA: a special setting for a premium signing

From 25 to 28 June 2026, the Circolo Golf Torino – La Mandria, one of the most iconic courses in Italy, will host the 83^rd Italian Open.

In this prestigious setting, DS Automobiles gave its name to the competition – DS AUTOMOBILES 83^RD OPEN D'ITALIA – indicating an unmissable event on the DP World Tour.

Bringing together many international players who will compete for an incredible 3-million-dollar prize fund, the event will offer the Brand a means of expressing all its expertise and attention to detail, as well as an environment conducive to expanding its world:

• The presence of various DS Automobiles models on site and in the middle of the village,
• Premium reception and hospitality areas,
• Entry of DS Automobiles teams in Pro-Am (competition taking place on the fringe of the DS AUTOMOBILES 83^RD OPEN D’ITALIA, including a professional golfer and two or three amateurs in each round),
• Provision of a fleet of vehicles to support players and guests.

Each point of contact with the public will be designed as an experience, faithful to the French art of travel directed by DS Automobiles.

“This title partnership is part of a global strategy that we have built around three complementary pillars: international visibility, territorial anchoring and exclusive experiences. The DS Automobiles presence at the biggest golf competitions gives us global media exposure and allows us to address an audience that is perfectly in line with the spirit and values of our brand.”

Bastien Schupp, DS Automobiles Marketing and Communications Director

Antoine Rozner, new DS Automobiles ambassador

As part of its expanded commitment to the world of golf, DS Automobiles is announcing the appointment of Antoine Rozner as Brand Ambassador. A key figure in French golf, playing on the DP World Tour and the PGA TOUR, Antoine has established himself as one of the few French talents capable of performing sustainably at the highest level in the world. Winner of the 2020 Golf in Dubai Championship, the Commercial Bank Qatar Masters in 2021 (through a decisive putt of more than 18 metres!), and the 2022 AfrAsia Bank Mauritius Open, he embodies a path of excellence based on performance, precision and control.

After a best season in 2024 with seven top 10 finishes and a 15^th place at the Race to Dubai, he has since confirmed his rise to prominence on the international scene, notably with a top 10 at the Qatar Masters 2026. His style of play, at once precise, thoughtful and elegant, echoes the founding values of DS Automobiles: innovation, excellence and refinement. With a modern and inspiring image, Antoine Rozner is an ambassador who carries the premium and avant-garde vision of DS Automobiles effortlessly around the world.

“I am delighted to be associated with a brand like DS Automobiles, which embodies French innovation and excellence. Golf is a precision sport where every detail counts, and I find  this same requirement in the world of DS. This partnership was a natural fit around strong common values.”

Antoine Rozner, French golf professional and DS Automobiles Ambassador

The DS Trophy: 80 golf events supported by DS Automobiles in France

Committed to the world of professional golf, DS Automobiles is also close to all golfers in France with the DS Trophy*, which embodies the Brand’s DNA nationally.

From next month, the 9^th running of this competition reserved for amateur golfers will launch an unprecedented season with more than 80 legs organised across France, compared to 45 in 2025.

Designed as a global experience, the DS Trophy goes beyond the sporting framework to offer:

• Moments of warmth and sharing
• Discovery of the DS Automobiles world
• Exclusive experiences, up to the biggest international competitions.

Through these initiatives, DS Automobiles cultivates a direct, human and lasting link with golf enthusiasts. They now have the pleasure of joining the Brand both in the biggest European competitions and on French courses close to home.

* DS TROPHY More information on www.tropheegolfdsautomobiles.fr