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10 Jan 2019


As of January 10, 2019, DS Automobiles is offering a new online experience to order the Limited Edition DS 3 CROSSBACK La Première. A rare and exclusive object, the Limited Edition DS 3 CROSSBACK La Première embodies the acceleration of the young French car brand. In a 100% online and secure environment, customers will have the opportunity to create and order their own DS before being delivered where they want


Winner of the Best Production Car trophy at the Paris Motor Show in October 2018, DS 3 CROSSBACK is preparing its arrival on the roads... Produced in Limited Edition, DS 3 CROSSBACK La Première presents a new ordering process that complements the usual offers.

From January 10 in France, a secure website will allow everyone to configure and order his own
DS 3 CROSSBACK La Première. Developed for all platforms, the application revolutionizes the approach to automotive retail.

Wherever you are, you can meet legal obligations through a secure connection to the banking system. The ultimate action consists in choosing the place of delivery: at home, thanks to the DS DELIVERY VALET option, in a DS STORE or a DS SALON.

Arnaud Ribault, SVP Marketing and Communication Director of the DS Brand: "The automotive industry is undergoing a profound revolution on many levels. DS Automobiles is at the forefront with its avant-garde. DS 7 CROSSBACK and DS 3 CROSSBACK are at the lead of technology with, in particular, level 2 autonomous driving system and electrified “E-TENSE” versions. Commercialization is evolving. Purchasing is no longer the only way to access the car. More and more premium customers have a different approach. They opt for a lease option and many people already define their configuration before going to a point of sale.

Sébastien Vandelle, Director of DS France: “We are offering a new 100% online ordering service so that customers can create and choose the delivery of their new DS from their own sofa. The mechanics is designed with our network that manages the reception of DS 3 CROSSBACK La Première as for any other customer. And the DS STORES remain available for our customers to live the usual experience of our brand.”

A DS Expert Advisor from the brand’s exclusive network, who will be able to assist the customer, will monitor the entire order process. Each configuration can be viewed in the points of sale. In DS STORES, it will be possible to find your own creation thanks to DS Virtual Vision. This virtual reality system developed for DS Automobiles allows a user to immerse himself in a photo-realistic environment under his control. It is then possible to discover his DS 3 CROSSBACK La Première presented in scale 1, both the exterior and the interior, and, possibly, to modify its configuration.

For online orders, two engines are available, exclusively in LOA: PureTech 130 petrol and PureTech 155 petrol from €574 per month over three years, without deposit. The Limited Edition DS 3 CROSSBACK La Première is available until April 30, 2019.

Link to the online experience:

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