DS AUTOMOBILES AT THE 2026 PARIS MOTOR SHOW: “PARIS FEVER”

• From 13 to 18 October 2026, DS Automobiles will welcome the public to the Paris Motor Show in Hall 4. Covering an area of nearly 570 m², the DS stand has been conceived as a setting imbued with freshness and modernity, just like the brand’s young and refreshed range.

• While the 91^st Paris Motor Show culminates in DS N°7 going on sale - the star of the exhibition alongside the other models in the range - it is also the ideal international showcase to shed light on DS’ future design language through the unique launch of an exploratory concept car.
• On the stand, visitors will be able to immerse themselves in the Brand’s world and enjoy exclusive, immersive and personalised experiences. From a demonstration of the exceptional craftsmanship of a DS Master Saddler and an immersive virtual reality experience transporting visitors to the heart of the excitement of a SailGP race day, to an exhibition and sale of original sketches by DS, the programme will offer a continuous flow of experiences, complemented by additional events throughout the week.
• For those who would like to know more about the DS models - or even try DS N°7 - and enjoy personalised support in their potential automotive purchase, a team of DS Expert Advisers will be on hand to assist visitors.
• The DS Automobiles press conference will be held on Monday 12 October at 10:25 on the Brand’s stand.

DS Automobiles is inviting the public to the Parc des Expositions at Porte de Versailles in Paris for the latest Paris Motor Show. This involvement, which will take place in Hall, 4 is a highlight for the Brand in the heart of the area occupied by all the Stellantis brands and asserts a renewed identity through a stand designed to be a showcase demonstrating all DS Automobiles’ expertise.

“Paris is a particularly important event for DS Automobiles. With DS N°7, we’re launching our new flagship and entering a new phase for the Brand. A car designed to travel differently, in unparalleled comfort and serenity, where technology is there above all to simplify life and make each journey more enjoyable.

But DS must not just follow the established rules. It is up to us to create our own. This is also what we will show at the Paris Motor Show with a concept that explores an even bolder, more personal and decidedly different vision for the Brand.”

Xavier Chardon, DS Automobiles CEO

The new face of DS Automobiles on a stand that’s nearly 570 m²

Designed as an open, elegant and soothing space, the DS stand combines high quality and carefully selected materials within an architecture of free-flowing lines. Inspired by a spirit of design and calm, its set design highlights a large luminous dome, the true centrepiece of the installation. A mezzanine overlooks it all and provides a special space for hosting the Brand’s guests.

A team of around twenty people will be engaged to welcome and advise visitors when they come to DS Automobiles. They will be able to demonstrate the models, answer questions and offer a personalised exploration of the Brand.

For those who would like help with their car purchase process, DS Expert advisers will be on hand to answer their questions and allow them to take advantage of sales terms exclusive for the Paris Motor Show. Those interested in purchasing a N°7 will also have the opportunity to test the car during the motor show.

Six production models to showcase a modern and renewed range

Around a Brand’s future-oriented surprise, six production models will illustrate the current new face of DS Automobiles. DS N°8, the Brand’s 100% electric flagship, will be accompanied by three N°7s allowing visitors to discover several versions of this new SUV as it enters its launch phase. DS 3 Maison Sarah Lavoine will bring its unique personality, while N°4 will complete this showcase with a young, consistent and highly appealing range.

A surprise that will give Paris a “fever”

Sitting in the centre of the stand under the dome, a surprise designed by DS Automobiles promises to turn heads and give the public a “fever”. It represents a bold vision of the Brand’s future design potential and will be an important statement for DS Automobiles at the Motor Show.

At this display, DS Automobiles will offer a unique digital experience. Thanks to a web app available on smartphone, visitors will have the opportunity to take personalised selfies with the concept. They will be able to choose from several trims and various colours, then keep and share their creation.

Expertise: meeting the DS master upholsterer and design drawing at the DS boutique

The public will also be able to admire the expertise of a DS Automobiles Master upholsterer. Present on the stand, he will perform a variety of jobs live and share the expert moves that shape the interiors of DS designs, from material choice, cutting and sewing to finishing. He will invite the most curious visitors to try their hand at it alongside him.

The DS Boutique will continue the exploration of the Brand’s world with a special selection. Original sketches by the Brand’s designers will be offered, all unique pieces that are true works of art. This collection will highlight the creative act, from the first intentions sketched on paper to the final lines that express DS Automobiles’ aesthetic requirements.

Experience the intensity of a SailGP race day

As a partner to the French SailGP team, DS Automobiles will invite visitors to come and enjoy an extraordinary experience with virtual reality headsets that will immerse them in the excitement of a Grand Prix day and let them feel the adrenaline that drives the competing crews.

This immersive experience will put them at the heart of the action, both in the stands with the fans and on board boats (F50) capable of reaching speeds of more than 100 km/h, such as that of the DS Automobiles SailGP Team France, which flew at record speed of 107.63 km/h during the Sassnitz Grand Prix (Germany) last August. A spectacular way to feel the emotion, precision and quest for performance that bring DS Automobiles closer to the SailGP championship.

Many other surprises will punctuate the week. Musical entertainment will make the DS stand buzz and complement the DS Motor Show highlights.

SAVE THE DATE: at 5:00 p.m. on Tuesday, 13 October, Étienne de Crécy and MYD on Thursday, October 15 at 7 p.m. These leading names on the international electronic music scene will perform live at the heart of the DS stand.