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25 May 2021


A few weeks after its launch, DS 4 is already available to order. Prices start at 29,200 euros (DS 4 BASTILLE PureTech 130 Automatic). The first DS 4 deliveries are scheduled for the end of the year, with priority to DS 4 LA PREMIÈRE


Charismatic design

DS 4 has eye-catching proportions. With a benchmark width of 1.83 metres and large diameter 720-millimetre wheels (alloys up to 20 inches, 19 inches as standard from TROCADERO and PERFORMANCE LINE up), for a compact length of 4.40 metres and a roof height of 1.47 metres, the dimensions are striking with a memorably imposing presence.

The front is characterised by a new light signature. The very slim headlamps feature the DS MATRIX LED VISION system that combines matrix and directional lighting. They are complemented by Daytime Running Lights made up of two lines of LEDs on either side (150 LEDs in total). The DS WINGS tie the headlamps into the grille. Depending on the version, this is made up of two parts with diamond tip motifs, in graduated sizes, that stand out in a three-dimensional grille. Above it, the long bonnet gives movement making the silhouette appear dynamic.

The profile combines fluidity and sharp lines. The flush fitting door handles go with sculpted surfaces on the sides. The ratio of the bodywork to the large diameter wheels (including a 20-inch offering with aero inserts) comes from the DS AERO SPORT LOUNGE concept, displaying an imposing and unique presence.

At the rear, the roof stretches down very low to a steeply sloping rear window with an enamel “Reflective Design” screen print, an exterior demonstration of a recognised expertise. The silhouette is as stylish as it is aerodynamically efficient. The rear wings have a healthy muscular appearance with curves and sharp edges on the bodywork emphasising the C pillar, which has a gloss black finish branded with an inset DS Automobiles badge. A new generation light signature features at the back carrying on with the laser engraved scale effect.

DS 4 can be transformed within the same shape. With DS 4, at the core of the range, elegance is the dominating factor thanks to a design with special bumpers, subtle chrome touches and a roof in contrasting black that gives an imposing, athletic stance.

DS 4 CROSS plays on the visual idea of an SUV with a treatment to the lower part of the bumper emphasised by special protection and matt black paint. The gloss black upper parts to the side window frames, gloss black grille, distinctive 19” alloy wheels, roof bars and a roof the same colour as the bodywork finishes it off. As an exclusive option, DS 4 CROSS gets Advanced Traction Control for improved grip with sand, snow and mud modes and Hill Assist Descent Control.

More sporty, DS 4 PERFORMANCE LINE has an exterior trimmed in black with a Black Pack (DS WINGS, strip between the rear lights, grille and side window frames) and distinctive black MINNEAPOLIS alloy wheels as well as an exclusive interior.

Formula E title winning E-TENSE power

In its plug-in hybrid version, DS 4 E-TENSE 225 inherits expertise from DS Performance with its four Formula E championship titles (Drivers and Teams) won in 2019 and 2020. As high performance as it is efficient, this power unit relies on a 4-cylinder 180 horsepower PureTech engine and a 110-horsepower electric motor with a 12.4kWh battery which has a zero emissions range of up to 55km (on the WLTP combined cycle). The 360Nm of torque enables 100km/h to be reached in 7.7 seconds and the 1000 metres Start-Stop to be covered in 27.3 seconds with fuel consumption of just 1.3 litre/100km and emissions from 29g/km of CO2 on the WLTP combined cycle.

Available with petrol and Diesel engines from 130 to 225 horsepower

Three petrol engine models, PureTech 130 Automatic, PureTech 180 Automatic and PureTech 225 Automatic plus a BlueHDi 130 Automatic Diesel will be offered with consumption (from 4.8 litres/100km for Diesel and 5.9 litres/100km for petrol on the WLTP combined cycle) and CO2 emissions (125g/km for diesel and 135g/km for petrol) that are very competitive compared with rivals.

Interiors by DS Automobiles

DS 4 features a very wide range of interiors. Symbolic of DS Automobiles the Criollo Brown OPERA interior typifies the Brand’s best expertise with Criollo Brown Nappa Leather High Density seats that stand out with their watchstrap upholstery. The dashboard is also covered in Criollo Brown Nappa Leather. The Brown Ash wood trim adds another touch of refinement. The powered front seats have pneumatically adjustable lumbar support. They are cooled, heated and massaging.

The Pebble Grey and Criollo Brown Leather interior give a feeling of space and light. The seats, the centre console, the central armrest and the armrests on the doors in Pebble Grey grained Leather contrast with the dashboard in Nappa Leather, the steering wheel covered with Criollo Brown Leather and the Brown Ash wood trim.

These two interiors, Criollo Brown and Pebble Grey plus Criollo Brown OPERA, are offered as an option on the RIVOLI and TROCADERO trim for DS 4 and DS 4 CROSS. On RIVOLI, as standard there’s a Basalt Black Leather interior that’s premium and elegant while on TROCADERO there’s an interior featuring enriching High Density Tungsten Diamond Cloth seats with Black DS canvas.

Exclusive to the PERFORMANCE LINE and PERFORMANCE LINE + trims, Black Alcantara® interiors are offered with Basalt Woven cloth and PERFORMANCE LINE Alcantara® seats or with Basalt Black grain Leather seats. The centre console and dashboard are also in Alcantara® and a forged carbon insert adorns the leather covered steering wheel with its PERFORMANCE LINE stitching.

DS 4 BASTILLE and DS 4 BASTILLE + feature a Tungsten Cloth interior or a Tungsten Diamond cloth with DS Black canvas interior and High Density seats, as simple as they are elegant.

Augmented technology

For connectivity, the priority was to provide a solution that was standard from the mid-range TROCADERO up, so the driver no longer had to take their eyes off the road. Called DS EXTENDED HEAD-UP DISPLAY, this offers an avant-garde visual experience that’s a first step towards augmented reality. With a new immersive technology, vital driving information is projected directly onto the road. Using an optical illusion, data is displayed four metres ahead of the windscreen following the driver’s gaze on a 21-inch diagonal, never seen before in the segment. Essential information such as speed, driver aids, navigation, warning messages or even the track they’re listening to or the call they’re taking will be projected onto the road.

This sensory and experiential technology is part of a wider offering, at the heart of a completely re-imagined 10-inch infotainment system, DS IRIS SYSTEM. The new interface takes the usability of a smartphone with a touch interface that’s seamless and responsive based around the idea of profiles that can be completely personalised with icons. The settings and display load automatically on start-up. The idea behind personalisation is to enable everyone to adapt the content to their requirements.

Controlled by voice and gesture, DS IRIS SYSTEM incorporates a personal assistant capable of recognising what’s said to it so that the system can carry out requests.

This is supported by a unique gesture control system, DS SMART TOUCH, located on the centre console. This is a screen you can use with your fingertips. The user making a gesture towards one of the pre-entered favourite functions is enough. The screen also identifies normal gestures such as zooming in, zooming out and has handwriting recognition.

So that the system and its mapping are always working as well as possible, updates will be done instantly via the cloud.

Comfort and dynamic serenity

DS DRIVE ASSIST, launched on the latest DS models and which enables level 2 semi-autonomous driving (the highest level that’s allowed on the road at the moment) features on DS 4: The cruise control adapts speed depending on the traffic flow with the ability to stop and restart in traffic jams. The system also ensures precise car positioning in the lane of the driver’s choice.

From the start of 2022, DS 4 will also get a major evolution of this system with DS DRIVE ASSIST 2.0 which is improved with three new features: semi-automatic overtaking, speed adjustment for corners and recommended speed adjustment from signposts. The steering wheel will also feature a grip sensor that continually checks if the driver is paying attention because they should always be in control.

The new “Radar Corners” enables other functions such as long-distance blind spot monitoring (with a range of 75m) and rear cross traffic alert to avoid a collision with a hazard in the blind spot.

DS Automobiles is also about the concept of dynamic serenity. With DS 4, it translates into class leading ride. One of the strong points is the DS ACTIVE SCAN SUSPENSION controlled damping, exclusive to the segment with its use of a camera. This is positioned at the top of the windscreen, views and anticipates irregularities in the road surface and transmits the data to a computer. With the four attitude sensors and three accelerometers, the system controls each of the wheels independently. Using the information it receives, it makes the suspension harder or softer depending on what’s required. The result is heightened comfort whatever the state of the road. Please note, the E-TENSE 225 power unit is fitted with this system as standard.

DS NIGHT VISION: another technology that enables DS Automobiles to stand out from the competition. The system makes the road and its hazards more visible. An infrared camera, located in the grille, spots pedestrians and animals up to 200 metres away at night and in poor light. The driver sees the road’s hazards in their digital instrument display (and as warnings in the DS EXTENDED HEAD-UP DISPLAY) enabling them to react.

A 360° bird’s eye view system with four cameras including two in the door mirrors also help the drive with manoeuvring.

Range composition

The range is made up of three versions: DS 4, DS 4 CROSS et DS 4 PERFORMANCE LINE, with each version enjoying multiple trim levels:

  • Four levels for DS4: BASTILLE, BASTILLE +, TROCADERO and RIVOLI, as well as a Limited Edition LA PREMIÈRE for launch,

DS 4 LA PREMIÈRE : launch Limited Edition

Offered with three power units (E-TENSE 225, PureTech 180 Automatic and PureTech 225 Automatic), DS 4 LA PREMIÈRE is an exclusive Limited Edition for launch that heads up the DS 4 range. It comes with the Criollo Brown OPERA interior and special standard equipment including DS EXTENDED HEAD-UP DISPLAY, DS IRIS SYSTEM, DS SMART TOUCH, DS MATRIX LED VISION, DS ACTIVE SCAN SUSPENSION et DS DRIVE ASSIST. From the outside, it stands out through a unique blend of the black grille with chromed diamond tips joining the Gloss Black DS WINGS, with an exclusive “1” badge unique to LA PREMIÈRE, and with the black signature between the rear lights as well as on the lower part of the bodywork and on the frames of the side windows. This limited edition is available in two colours, Cristal Pearl and Lacquered Grey, the latter also exclusively enjoying body-coloured flush fitting door handles.

Béatrice Foucher, CEO, DS Automobiles: “DS 4 is shaking up the market with its unique design, it’s level of refinement and the launch of technology that’s unique and exclusive to its class. What’s more, this innovative model has a price point that’s competitive in the premium C segment of compact hatchbacks and coupe SUVs. With all these ingredients, DS 4 will contribute to the growth of our reputation and will enable us to reach a whole new level in the fulfillment of our ambitions.

DS 4 prices from 29,200 euros

Some examples:

DS 4 BASTILLE PureTech 130 Automatic: 29,200 euros
DS 4 BASTILLE + BlueHDi 130 Automatic: 31,200 euros
DS 4 BASTILLE + E-TENSE 225: 38,200 euros

DS 4 PERFORMANCE LINE PureTech 130 Automatic: 32,900 euros
DS 4 PERFORMANCE LINE PureTech 180 Automatic: 35,400 euros
DS 4 PERFORMANCE LINE E-TENSE 225: 40,900 euros

DS 4 TROCADERO PureTech 130 Automatic: 35,400 euros (CROSS : + 600 euros)
DS 4 TROCADERO BlueHDi 130 Automatic: 36,400 euros (CROSS : + 600 euros)
DS 4 TROCADERO E-TENSE 225: 43,400 euros (CROSS : + 600 euros)

DS 4 PERFORMANCE LINE + PureTech 180 Automatic: 39,600 euros
DS 4 PERFORMANCE LINE + PureTech 225 Automatic: 42,200 euros
DS 4 PERFORMANCE LINE + E-TENSE 225: 45,100 euros

DS 4 RIVOLI BlueHDi 130 Automatic: 39,900 euros (CROSS : + 600 euros)
DS 4 RIVOLI PureTech 180 Automatic: 41,400 euros (CROSS : + 600 euros)
DS 4 RIVOLI PureTech 225 Automatic: 44,000 euros (CROSS : + 600 euros)
DS 4 RIVOLI E-TENSE 225 : 46,900 euros (CROSS : + 600 euros)

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