BENJAMIN MAIGRE APPOINTED HEAD OF COMMUNICATIONS FOR DS AUTOMOBILES

A graduate of NEOMA Business School, Benjamin Maigre joined Groupe PSA in 2011. From 2015, he joined DS Automobiles in Product Management, working on DS 3 and DS 7 CROSSBACK, then on future products.

He succeeds Xiaoyan Hua-Schwab, taking over from 15 February 2021 and reporting to Bastien Schupp, Senior Vice-President Marketing and Communications for DS Automobiles.

For Béatrice Foucher, DS Automobiles CEO : “Xiaoyan took part in the launch of the DS Automobiles brand and I want to thank her for her contribution over the last six years in building the visibility and reputation of our young premium brand. At the point when DS Automobiles is entering a new period with a rapidly developing range showcasing new technologies, Benjamin will be able to contribute to our shared goal through his knowledge of the brand and professional qualities and will be equipped to deal with the many challenges that await us.”