20 Feb 2020
World premiere of a new model to enhance a DS range already comprising DS 7 CROSSBACK and DS 3 CROSSBACK. World debut of a concept car that’s particularly sophisticated and technically advanced to portray the beginning of a new era. Electrification at the heart of the DS strategy with DS 3 CROSSBACK E-TENSE and DS 7 CROSSBACK E-TENSE 4x4, technically advanced and sophisticated. As a nod to the DNA of DS Automobiles, an SM will be shown on the DS stand, fifty years to the day after it first appeared.
30 Jan 2020
In automotive circles, the epitome of majestic grand touring cars is the SM, celebrating its fiftieth anniversary in 2020. Attractive and magnificent, the SM was a major example of collaboration between iconic French and Italian manufacturers. In 1970, it took the avant-garde to its peak and carved out a place for itself in the history of the industry and in the hearts of car lovers. At the 2020 Retromobile Show, DS Automobiles and DS Heritage are celebrating this unique achievement, a symbol of combining refinement and technology, with three SMs standing alongside the DS X E-TENSE, heir to this daring adventure.
15 Apr 2019
SHANGHAI AUTO SHOW 2019: ASIAN WORLD PREMIERE, DS ELECTRIFIED RANGE DS 3 CROSSBACK E-TENSE AND DS 7 CROSSBACK E-TENSE 4x4
For this new edition of Shanghai Auto show, which starts on Tuesday 16th April, DS AUTOMOBILES shows its electrified range and confirm its worldwide electrification strategy. Thus, on a booth of 700 m2, where refinement and technology are clearly evident, 4 electrified models will be presented: DS 7 CROSSBACK E-TENSE 4x4 equipped with a high performance, hybrid petrol-electric powertrain; the new SUV icon of High-Tech Style in its 100% electric version, DS 3 CROSSBACK E-TENSE; DS X E-TENSE, the Brand's full electric dream car, the vision of luxury on the 2035 horizon; DS E-TENSE FE 19, 100% electric single-seater from the FIA Formula E championship, which shows the colours of DS TECHEETAH, during the last races (for ex Sanya race in China). Like its competition team engaged in Formula E, which is pushing back the limits of this technology round after round, electrification by DS is being built all over the world and is on track for 2019. “DS Automobiles is where luxury and advanced technology come together. In 2019, DS is launching E-TENSE and we have two models which represent world premieres in their respective segments. We have chosen to completely electrify our range. From this year onwards, each of our models will be offered with an E-TENSE electric or plug-in hybrid version, DS 3 CROSSBACK E-TENSE and DS 7 CROSSBACK E-TENSE 4x4 are the realisation of our electrification strategy with unparalleled style and comfort.” Yves Bonnefont, CEO of DS Automobiles
04 Oct 2018
Wherever you are, DS Automobiles invites you to discover its booth in Hall 1 of the Paris Motor Show. Until October 14, thanks to a virtual tour in 3D, Internet users will be able to immerse themselves in the universe of DS and discover all of its world premieres. A single click on www.DSautomobiles.com * An animation is also launched allowing to win tickets to the Motor Show.
20 Sep 2018
DS Automobiles, the new French brand, will present four world premieres, all electrified models: DS 3 CROSSBACK, the SUV icon of High-Tech Style and its 100% electric version, the DS 3 CROSSBACK E-TENSE; DS 7 CROSSBACK E-TENSE 4x4 equipped with a high performance, hybrid petrol powertrain; DS E-TENSE FE 19, 100% electric single-seater from the FIA Formula E championship, dressed-up in its new 2018/2019 livery; DS X E-TENSE, the Brand's full electric dream car, the vision of luxury on the 2035 horizon. Apart from the DS 3 CROSSBACK world première, the DS brand will be taking orders for this model including the DS 3 CROSSBACK LA PREMIÈRE, its limited edition launch. DS Automobiles will also present the new, limited edition DS 3 FOREVER which will enrich the new DS 3 range. A range which will adopt the new electronics architecture and offer new technology equipments. In the Pavilion 1 at the Parc des Expositions at the Porte de Versailles, the DS booth invites members of the public to immerse themselves in the world of the brand. To know all its current and future news, visitors will only have to let themselves be guided by the LED lights along the path and follow the E-TENSE signs (E-TENSE is the designation for all the electrified versions of the DS models). Rendez-vous from the 4th to the 14th of October next in Paris.
29 Jan 2018
FROM 7 TO 11 FEBRUARY 2018, DS AUTOMOBILES WILL BE REVIVING THE PRESIDENTIAL ELECTION CAMPAIGN AT THE 43rd EDITION OF THE RÉTROMOBILE CLASSIC CARS SHOW.
At the forthcoming Rétromobile show, DS will be reliving the presidential election campaign that took place in France a year ago. The Presidential DS 7 CROSSBACK – an outstanding car specially designed for the 25th President of the French Republic, Emmanuel Macron – will feature at this major gathering of history and heritage enthusiasts. Alongside it will stand its acclaimed ancestors that carried French presidents from General de Gaulle to François Hollande, with the presidential versions of the DS 21, SM and DS 5. These outstanding ambassadors will celebrate a remarkable heritage that will also be promoted through other vehicles on display: a DS 21 Pallas, General de Gaulle’s personal car; the DS 19 of 1961, one of the last cars to adopt the original design of the DS of 1955; a DS Lorraine by prominent French coachbuilder Henri Chapron, which belonged to the French Senate’s president Alain Poher; and an SM of 1971, ordered by French singer and actress Line Renaud. Precious support from L’Amicale Citroën & DS France*, from DS and SM clubs**, and from DS Héritage*** has given visitors the chance to appreciate the first-class quality of French savoir-faire that is highly valued by DS Automobiles. From 7 to 11 February 2018, you can discover all this at Hall 1 of the Parc des Expositions at the Porte de Versailles in Paris.
19 Apr 2017
As the Shanghai International Motor Show opens its doors to the press, DS AUTOMOBILES has chosen this occasion to unveil its new SUV, DS 7 CROSSBACK, for the very first time in Asia. The first model of the second generation of DS cars, it will go on sale in Asia in the next few months, following its European launch. With DS 7 CROSSBACK, the Brand is strengthening its SUV range in China, a market where it already offers DS 6. With its powerful and sophisticated styling, DS 6 is the company’s bestselling car in China. DS AUTOMOBILES has chosen the Shanghai motor show to unveil its DS 6 SO PARIS. This ultra-refined model, a product of DS’s expert craftsmanship, is being offered as a limited edition. It is notable for its entirely Red Purple Nappa leather interior - including the dashboard -, (a first for DS 6), which contrasts with its Galena Grey exterior. With its sights resolutely set on the technologies of the future, the DS brand is also presenting E-Tense, DS’s take on the plug-in hybrid, as well as DSV-02, its all-electric single-seater, which races in the FIA Formula E Championship. Also not to be missed is DS VIRTUAL VISION, the virtual reality experience that allows you to configure DS 7 CROSSBACK, discover its different personalisation options and to actually get on board. Come visit us at the DS stand, Hall 6.1 at the Shanghai National Exhibition and Convention Center until 28 April 2017.
02 Mar 2017
DS 7 Crossback, the new SUV and first model in the second generation of DS cars, will be the indisputable star of the four world firsts unveiled by the Brand at the 87th Geneva International Motor Show. By its sides will be DS 7 Crossback La Première, an exclusive and unique limited edition launch model available for online reservations from 7 March to 31 December 2017. With just a few clicks, motorists can be the first to get behind the wheel of DS 7 Crossback. In further demonstrations of the Brand’s expertise in ultra-exclusive cars, two limited edition models will be making their world debuts at Geneva: DS 5 Prestige, celebrating the illustrious 1958 DS 19 Prestige, and DS 3 Ines de la Fressange, the stylish Parisian. The stand will also feature a virtual reality experience in which visitors can configure their DS and climb on board – including DS 7 Crossback – along with a demonstrator of E-Tense, the hybrid powertrain by DS, set for launch in two years’ time. Join DS at the Geneva Motor Show from 9 to 19 March 2017 on its stand in Hall 6 at the Palexpo exhibition and congress centre.
14 Feb 2017
The DS brand is launching DS 3, its Parisian chic, distinctively styled, technology-loaded city car in Iran at the Tehran Auto Show. Represented by its exclusive distributor in the country, the ARIAN Group, DS is continuing to build its presence there following the opening a year ago of the DS STORE in Tehran, the first DS STORE in the Middle East. With the addition of DS 3 today, the DS range features four models – DS 3 hatchback city car, two premium-category sedans, the two-box DS 5 and three-box DS 5LS, and the compact SUV DS 6. With this range, DS Automobiles is offering an outstanding selection of cars, all with upscale trim, a Sport Chic version, powerful and efficient petrol engines, and six-speed automatic gearboxes. DS 3 is in the spotlight at Tehran’s Shahr-e-Aftab International Exhibition Centre, in the impossible-to-miss pavillon 1A, from 14 to 18 February 2017.
06 Feb 2017
For its third Rétromobile show, DS Automobiles is showing off its futuristic DS E-Tense, the uniquely DS vision of Grand Tourisme to come, alongside five DS and SM collection models, inviting visitors to a colourful time-travel experience. In their carefully contrasted and truly magnificent liveries of flame red, bright blue, golden beige, sophisticated black and Amétrine green, the cars on show (courtesy of the Amicale Citroën & DS France club along with DS and SM enthusiasts’ clubs*) sum up the very essence of French art de vivre. Come and see the past, present and future of DS for yourself at the Rétromobile show, running from 8 to 12 February at the Porte de Versailles Exhibition Centre in Paris.
21 Sep 2016
In its second edition at the Paris Motor Show, DS Automobiles is presenting a journey like no other through the brand’s universe. Boasting innovations at every turn, the DS showcase invites visitors to throw themselves into a truly immersive experience – a voyage steeped in heritage, savoir-faire, advanced technology and a firm focus on the future. Going forward the brand will be presenting a whole host of innovations, including the DS E-TENSE, a fully immersive 360° show to mark the world premieres of ONLY YOU (a range of experiences for DS customers), a DS 5 Commande Spéciale (one of our bespoke DS solutions), DSV-02 (the 100% electric single-seater for the third season of the FIA Formula E Championship), and the DS Performance Line. Come and find us between 1 and 16 October in Hall 1 at the Paris expo Porte de Versailles exhibition centre. DS customers are invited to try the DS experience for the first time by booking their DS Parking Valet via the MyDS mobile app. Their personal valet will then be booked in to park their DS on arrival at the site, and have it ready and waiting when it’s time to go home.
25 Apr 2016
The Beijing Motor Show, which opened on Monday 25 April for two weeks, will be marked by the launch of a new DS model exclusively for the Chinese market: DS 4S. Designed in France and produced in China at the Shenzhen site, the premium hatchback, a true expression of technology and refinement, stands as a key strength in the DS brand's product offensive in the compact car segment. This major automotive event is also an opportunity for DS to highlight its strong commitment to the Formula E Championship with the exceptional presence of DSV-01*, the electric single-seater of the DS Virgin Racing team.
01 Mar 2016
DS E-TENSE, DS 3 PERFORMANCE, DS 3 PERFORMANCE BRM CHRONOGRAPHES, DS Virtual Vision, as many world premieres that embody the DS’s spirit of avant-garde at the 86th edition of the International Geneva Motor Show. Launched a year ago at Geneva Motor Show, DS presents this time a completely renewed range and its new creations. Technology and refinement, sportiness and distinction, are the key words qualifying the actual topics and the future of DS. Visitors can discover that on DS booth, located in Hall 6 of the Palexpo in Geneva until Sunday, March 13 2016.
28 Jan 2016
A DS 20 Pallas, SM OR, DS Bossaert GT 19 Coupe – these outstanding cars take centre stage on the DS brand’s stand at the Rétromobile show this coming February 3-7 in Paris. This display, made possible by the invaluable support of the Amicale Citroën France* and DS and SM clubs**, will bring together five prestigious, vintage models alongside the maker’s latest release, the New DS 3. The DS brand’s second appearance at this event puts sophistication and technology in the spotlight.
20 Nov 2015
After New DS 4 and DS 4 Crossback launched a few weeks ago in Europe, it is now China’s turn to unveil its flagship model for DS’s global offensive in the premium compact segment. Designed in France, and produced in Shenzhen, China, DS 4S expresses technology and refinement. With its trio of cars in the C segment (two in Europe and one in China), the DS brand now has everything it needs to succeed in the world’s largest premium car segment, which t is growing fast, especially in China.
26 Oct 2015
On Thursday 29 October 2015, the Tokyo (Japan) Motor Show is opening its doors to the public. The DS will be there to present its latest creations including the New DS 4, DS 4 Crossback, New DS 5 '1955' limited edition as well as the 'So Parisienne' version for DS 3 and DS 3 Cabrio, an exclusively Japanese series which echoes the origins of the Brand. The press day will be held on Wednesday 28 October and the DS conference will take place at 10:15 (local time) on the Brand booth (Tokyo Big Sight - West Hall). Yves Bonnefont, its CEO, will speak.
15 Sep 2015
With its DS 4 Crossback Concept, New DS 4 & DS 4 Crossback and DSV-01, its Formula E vehicle, the DS brand is on the offensive for the 2015 edition of the Frankfurt Motor Show. A product offensive and a technology offensive with new models and an expanded connectivity offering with the arrival of the CarPlayTM function on DS Connect. Visitors will also be able to see BABY DS, star of the new DS Connect adverts. See the new brand website www.driveDS.com for all the latest news.
04 Sep 2015
All eyes will be on DS at the International Motor Show in Frankfurt when it unveils three new models to the world for the first time: the New DS 4 & DS 4 Crossback, the DSV-01 and a noteworthy surprise that will be revealed during the press conference scheduled for 3 pm on Tuesday 15 September. Stop by Pavilion 8 at the Frankfurt Fairgrounds from 17 to 27 September (press days 15 and 16 September).
17 Apr 2015
Auto Shanghai 2015 opens its doors to the general public on 21 April. The show is a key event for DS since China is a key component of the global development strategy pursued by this new premium automotive brand, inspired by the best in French luxury. Three years after its launch in China, DS is actively pursuing its development. Building on the roll-out of three new vehiclesin 12 months and 82 dealerships in a dedicated network, it is launching the New DS 5 in China and Europe simultaneously. As further proof of itsambitions, it will be unveiling a special edition of the New DS 5:the DS 5 Golden Matt. The brand will be present in hall 7.1.
16 Apr 2015
Car enthusiasts will be flocking to Techno-Classica, the world's biggest classic car show, in Essen, Germany, through till 19 April. This year, CITROËN is exhibiting under the banner "CITROËN'S GOT CHARACTER“, with strong-personality models such as the 2CV 4x4 Sahara, the Ami 6, the GS and the C4 CACTUS Aventure concept car. With their consistent capacity to surprise and delight, CITROËN cars have been making motoring history for more than 95 years.