DS AUTOMOBILES AT THE 2026 PARIS MOTOR SHOW: “PARIS FEVER”

28 Sep 2026

DS AUTOMOBILES AT THE 2026 PARIS MOTOR SHOW: “PARIS FEVER”
  • From 13 to 18 October 2026, DS Automobiles will welcome the public to the Paris Motor Show in Hall 4. Covering an area of nearly 570 m², the DS stand has been conceived as a setting imbued with freshness and modernity, just like the brand’s young and refreshed range.
  • While the 91st Paris Motor Show culminates in DS N°7 going on sale - the star of the exhibition alongside the other models in the range - it is also the ideal international showcase to shed light on DS’ future design language through the unique launch of an exploratory concept car.
  • On the stand, visitors will be able to immerse themselves in the Brand’s world and enjoy exclusive, immersive and personalised experiences. From a demonstration of the exceptional craftsmanship of a DS Master Saddler and an immersive virtual reality experience transporting visitors to the heart of the excitement of a SailGP race day, to an exhibition and sale of original sketches by DS, the programme will offer a continuous flow of experiences, complemented by additional events throughout the week.
  • For those who would like to know more about the DS models - or even try DS N°7 - and enjoy personalised support in their potential automotive purchase, a team of DS Expert Advisers will be on hand to assist visitors.
  • The DS Automobiles press conference will be held on Monday 12 October at 10:25 on the Brand’s stand.
DS AUTOMOBILES AT THE FEDEX OPEN DE FRANCE ALONGSIDE ANTOINE ROZNER

21 Sep 2026

DS AUTOMOBILES AT THE FEDEX OPEN DE FRANCE ALONGSIDE ANTOINE ROZNER
  • As a partner of the FedEx Open de France and the French Golf Federation, DS Automobiles will support the 108th running of the oldest national Open in continental Europe, held from 24 to 27 September 2026 on the prestigious Golf National course, which has been redesigned.
  • DS Automobiles ambassador Antoine Rozner will be competing in the FedEx French Open alongside some of the world’s best players.
  • Stand-out fact: a DS N°7 will be up for grabs on hole N°11. The first golfer who completes a hole-in-one there will win the new DS Automobiles model, a creation synonym for comfort, driving serenity and refinement.
  • At the same time, the ninth DS Trophy is confirming its success: 63 competitions have already brought together nearly 7,400 golfers in 2026, some of whom will participate in the pro-am and the FedEx Open de France’s “play the course”.
EUROPEAN HERITAGE DAYS: DS N°7 ÉLYSÉE AND GENERAL DE GAULLE’S DS 21 PALLAS TOGETHER IN THE ÉLYSÉE PALACE’S MAIN COURTYARD

15 Sep 2026

EUROPEAN HERITAGE DAYS: DS N°7 ÉLYSÉE AND GENERAL DE GAULLE’S DS 21 PALLAS TOGETHER IN THE ÉLYSÉE PALACE’S MAIN COURTYARD
  • For the 43rd European Heritage Days, on Saturday 19 and Sunday 20 September 2026, two emblematic DS models will be on show in the Élysée Palace’s Main Courtyard (Cour d'Honneur), illustrating the longstanding relationship between DS and the Presidency of the French Republic.
  • Joining the President’s fleet for the parade on 14 July 2026, DS N°7 ÉLYSÉE will be shown alongside the DS 21 PALLAS used by General de Gaulle between 1965 and 1967.
  • This exhibition comes at a key moment in the DS N°7’s official launch, coinciding with its arrival across all DS STORES in France.