Press Releases

• The DS Automobiles SailGP Team France made an outstanding start to its 2026 Rolex SailGP Championship campaign by securing a podium finish at the Perth Sail Grand Prix, the opening event of the season.
• After an intense and highly competitive weekend, the French team finished an excellent third overall, having been the leader of all fleet racing throughout the Grand Prix — a powerful statement right from the start of the season.
• Thanks to sharp starts, consistency and strong execution during the fleet racing phase, DS Team France qualified for the final and immediately confirmed its place among the championship’s leading contenders.

• The DS brand is becoming title partner of the France SailGP Team, which is now called DS Automobiles SailGP Team France. Welcoming an automotive player at this level of partnership is a first for a team in this competition.
• Its involvement in this international championship of F50 catamarans – which are all identical, cruise at more than 100km/h and where 13 nations compete - allows it to explore a new area of expression imbued with excellence, performance and emotion, which echo its values.
• From 17 January in Perth (Australia) where the first race will take place, the French F50 catamaran as well as the members of the France SailGP team, will now wear DS Automobiles colours all over the world.

• After celebrating the 70^th anniversary of the legendary DS at Retromobile 2025, DS Automobiles will show four special presidential vehicles at the 2026 show.
• From General de Gaulle’s DS 21 (1965) to the Presidential DS N°8 (2025) and Presidential SM (1972), several of the 5^th Republic’s automotive icons, carefully chosen by L’Aventure DS, will be brought together on the DS Automobiles stand.
• The DS and SM, as well as DS Automobiles, have forged a unique relationship with the Presidency of the French Republic. Numerous presidential models illustrate this historic collaboration, charted and highlighted through a photographic exhibition.
• The event is on the Brand’s stand in hall 7.2, with the evening preview from Tuesday 27 January.

• Designed in collaboration with new DS PENSKE Formula E Team driver Taylor Barnard, the “Taylor made N°4 Concept” reflects DS Automobiles’ historic commitment to the ABB FIA Formula E World Championship.
• Based on a N°4 whose proportions and design lend themselves perfectly to a styling exercise, this new concept reveals one-off lines enhanced with exclusive colours and materials, the result of an unprecedented partnership between the talented young British driver and the DS DESIGN STUDIO designers.
• The “Taylor made N°4 Concept” will be unveiled on 9 January on the DS Automobiles stand (Hall 5) at the Brussels Motor Show, alongside Taylor Barnard’s DS E-TENSE FE25 single-seater as well as the DS 3 and N°4 DS PERFORMANCE Line Limited Editions that it takes some cues from.

• At the Brussels Motor Show, DS Automobiles will be showing its latest products on a stand that’s more than 300 m². Arranged in a redesigned area with walls clad in beaten metal, six cars will be showcased.
• Xavier Peugeot, DS Automobiles CEO, will unveil a unique creation during the press conference being held on January 9 at 10 am on the Brand’s stand (Hall 5).
• DS Automobiles will honour its racing department, DS PERFORMANCE, with the appearance of DS E-TENSE FE25 driven by young talent Taylor Barnard in the ABB FIA Formula E World Championship.

• On 18 and 19 October 2025, Club ParIDS will celebrate the 70^th anniversary of the legendary DS with a Platinum Jubilee in the Parc André Citroën (15^th arrondissement) and around the streets of Paris.
• 200 DS models, more than 70% of which will arrive in the capital from various European countries, will be brought together for the occasion.
• DS Automobiles and L'Aventure DS are supporting Club ParIDS by exhibiting the concept car DS E-TENSE PERFORMANCE, as well as its latest designs, DS N°8 and DS N°4, alongside a number of DS models with remarkable histories.

• From 1^st October, DS Automobiles is unveiling a new Brand campaign to mark DS N°4 going on sale.
• DS EXPERIENCES days, from 10 to 12 October, will enable the public to learn about and test a preview of DS N°4 in France’s 170 DS STORES.
• Television, press, radio, social networks: the cleverly orchestrated advertising campaign for the launch of DS N°4 will get a large audience.

• The new DS Automobiles flagship with up to 750 km of combined range (WLTP cycle) is now available to order.
   
• DS N°8 is available in specification levels PALLAS and ÉTOILE, with power up to 350 hp and 2 or 4-wheel drive transmission.
   
• DS N°8 PALLAS is being offered from 59,200 € with a 74 kWh usable battery capacity.
   
• The first deliveries of DS N°8 are scheduled for the 2^nd half of 2025.

• With effect from 3 February 2025, Xavier Peugeot becomes Chief Executive Officer of DS Automobiles.

• Xavier Peugeot succeeds Olivier François, who has been at the helm of DS Automobiles since July 2023.

•  Olivier François continues his strategic missions within Stellantis, taking on responsibility of the newly created Marketing Office, while retaining responsibility for the FIAT brand.

Note:

download all the press kit material from: https://sharing.oodrive.com/share-access/sharings/35sZY6sv.9qqSq9zw 

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• DS Automobiles has a remarkable heritage driven by the DS introduced in 1955. This iconic model embodies much more than a car.

• A true revolution in the automotive industry driven by its bold design and avant-garde technology, it quickly established itself as a global symbol of French elegance and expertise and a legend through its charisma that goes far beyond the sphere of cars.

• Whether as a work of art, movie star or presidential vehicle, the legacy of the DS is now rooted in the Brand’s timeless DNA, which inspires it to come up with cars embodying the French art of travel.

• To start 2025 in the best way possible, DS Automobiles is showcasing its expertise through a Limited Edition bestowed with elegance.

• Positioned between the PALLAS and ETOILE finishes, the Limited Edition ÉDITION FRANCE sports an exclusive livery and offers numerous additional features at an attractive price.

• First ordering will be open from 6 January 2025.

• The Limited Edition will make its first official appearance with a DS 7 at the Brussels Motor Show from January 10^th.

• The “New Alloy” of DS Automobiles, the result of the clever blend of French cultural symbols that gave life to the ÉDITION FRANCE, will be revealed in an advertising campaign from 10 January signed “Forged in Elegance”.

Download the full illustrated Press Kit from this link (copy/paste):

https://sharing.oodrive.com/share-access/sharings/DlgKOEgR.o55J5DLS

and all the press content from this:

https://sharing.oodrive.com/share-access/sharings/XlgQOjlL.G55J5DL_

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• Inspired by the DS AERO SPORT LOUNGE concept, DS N°8 is the new DS Automobiles flagship. Impeccable quality, extended range and absolute comfort make it the most serene of electric cars.
• Sporting a design that is charismatic, slim and elegantly sleek, DS N°8 represents a new SUV Coupé shape; electric it boasts a combined range of 750 km (WLTP cycle) and more than 500 km on the motorway, amazing numbers for the class thanks to a remarkable Cx of 0.24.
• DS N°8’s cockpit redefines standards for comfort and embodies a new French art of travel. Its advanced connectivity relies on artificial intelligence to make the in-car experience more seamless and immersive.
• With up to 350 hp and available with 2 or 4-wheel drive transmissions, DS N°8 will be launched in Europe from mid-2025.

• The AUTOBEST Jury awards SMARTBEST 2025 to DS Automobiles, the first manufacturer in the world to offer ChatGPT as standard on all its models with DS IRIS SYSTEM.
• The SMARTBEST 2025 award was given to DS Automobiles by the prestigious AUTOBEST jury, made up of 31 members in 31 European countries.
• DS Automobiles has once again been rewarded for the pioneering nature of its technology, and more particularly for integrating ChatGPT generative artificial intelligence with DS IRIS SYSTEM, a connected, intuitive, ergonomic information ecosystem that can be fully personalised.

• The next creation from DS Automobiles will be called DS N°8.
• This name ushers in a new strategy marking the introduction of a 100% electric-only model, while positioning it firmly in the world of luxury.
• DS N°8 is using it to reveal its dashboard design.

• Driven by the enthusiasm generated from DS 7 ÉLYSÉE and based on DS 7 E-TENSE 4x4 300, DS 7 VAUBAN is an armoured plug-in hybrid model available in small numbers, a unique offering to the market.
• DS 7 VAUBAN is built in France: converted in Hérimoncourt, less than a hundred kilometres from the Mulhouse site where all DS 7s are built.
• Protected, DS 7 VAUBAN is a new emblem of the French Art of Travel, with First Class comfort.
• With armour that’s barely noticeable from the outside and weight that’s been kept down, DS 7 VAUBAN is a discreet development demonstrating the same dynamic qualities as DS 7 E-TENSE 4x4 300. This special version can be driven with a regular licence.

• A new electrified powertrain is now available on DS 3 and DS 4.
• Called HYBRID, this ensures comfort and versatility with a self-charging battery meaning the possibility of doing more than 50% of a journey in town without exhaust emissions.
• HYBRID offers lower CO₂ emissions and a reduction in fuel consumption of up to nearly 20% (WLTP homologation) on DS 3 and DS 4 compared to the PureTech 130 Automatic engine.
• DS 3 HYBRID (from 35,200 euros) and DS 4 HYBRID (from 39,950 euros) are now available to order.

• With PALLAS and ÉTOILE, DS Automobiles is giving its new specifications names, synonymous with excellence.
• Above the emblematic PALLAS, the name ÉTOILE, used for the first time, is now at the top the range.
• This new range simplifies the purchasing journey, in aid of a better customer experience.

• A revolution in the automotive world, ChatGPT, the best-known generative artificial intelligence model, is coming to DS Automobiles, the first in Europe.
• With this innovation, ChatGPT now complements the usual speech recognition on all DS Automobiles models equipped with DS IRIS SYSTEM, delivering an unprecedented relationship with its DS and making it a true companion, devoted to the French art of travel.
• The integration of ChatGPT supplements the DS Automobiles driving experience and French art of travel with a high-tech dimension giving unlimited potential.
• ChatGPT is offered to the first 20,000 registered users with DS IRIS SYSTEM on their DS 3, DS 4, DS 7, or DS 9, during a pilot phase within Stellantis of six months and at no extra cost.

• From 2024, all new DS Automobiles models will be exclusively 100% electric.
• The first model for this new zero-emissions era is currently being finalised in France and will be produced at the Melfi plant in Italy.
• It will usher in the 100% electric version of the new STLA M platform, with a range of more than 700 kilometres.