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30 Jul 2020

Fiat Chrysler Automobiles enhances the dealership experience with its “Customer First Award for Excellence” Program

Google Cloud is the technology partner of the above program now launching in Europe

Fiat Chrysler Automobiles enhances the dealership experience with its “Customer First Award for Excellence” Program


  • Google Cloud is the technology partner of the above program now launching in Europe


Today, Fiat Chrysler Automobiles unveils its new “Customer First Award for Excellence” program in Europe following its resounding success in North America. The incentive and certification program awards FCA dealerships excelling in its sales and servicing network. The new project is the latest in a series of FCA initiatives with the support of Google Cloud technology to accelerate innovation and consumer insights within its dealerships around the world. The program will kick-off in more than 1,200 dealerships across Italy, France, Spain, Germany, the United Kingdom, Switzerland, Austria, and Belgium, and will be rolled out to other countries in 2021.
Aimed at celebrating customer experience at Fiat Chrysler Automobiles dealerships, the program will assess four key areas - customer satisfaction, process implementation, staff training and certification and showroom and workshop consistency with FCA standards increasing visibility and showcasing distinctive qualities  among competitors. Winning dealerships will be able to use “Customer First” branding in all marketing and communications campaigns, through both traditional and digital channels, to provide further visibility into the prestigious recognition.
Thanks to the mix of analytic competences and smart analytics solutions of both FCA and Google Cloud, with “Customer First Award for Excellence”, FCA aims at offering a unique, bespoke dealership experience for consumers. Every customer will have easy access to the feedback, opinions, and experiences of thousands of previous visitors for a variety of offered services, from quotations, to purchase, to servicing.
“We will have access to an innovative tool to increase customer satisfaction, improve processes, certify and train our people, and reinforce quality standards in showrooms and workshops. In short, it will improve our performance,” said Pietro Gorlier, FCA’s Chief Operating Officer for the EMEA region. “I am particularly delighted that this program is yet another example of the close collaboration between Google Cloud and FCA.”
Benjamin Faes, MD Google Cloud Southern Europe & Emerging Markets adds: “Leveraging our G Suite collaboration tools has been historically pivotal in FCA’s digital transformation process and we’re excited to expand our efforts now through smart analytics and data. We’re demonstrating how impactful technology can be for key program launches such as the ‘Customer First Award for Excellence’ program, helping FCA enhance the quality of its products and services, engage in remote collaboration, and facilitate live dialogue with customers.”


You can see the “Customer First Award for Excellence” press talk – featuring Pietro Gorlier (Chief Operating Officer FCA EMEA) and Benjamin Faes (MD Google Cloud Southern Europe & Emerging Markets) – simply by connecting to the following link:


Turin, July 30, 2020


About Fiat Chrysler Automobiles
Fiat Chrysler Automobiles (FCA) is a global automaker that designs, engineers, manufactures and sells vehicles in a portfolio of exciting brands, including Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep®, Lancia, Ram and Maserati. It also sells parts and services under the Mopar name and operates in the components and production systems sectors under the Comau and Teksid brands.
FCA employs nearly 200,000 people around the globe. For more information regarding FCA, please visit


About Google Cloud
Google Cloud provides organizations with leading infrastructure, platform capabilities and industry solutions. We deliver enterprise-grade cloud solutions that leverage Google’s cutting-edge technology to help companies operate more efficiently and adapt to changing needs, giving customers a foundation for the future. Customers in more than 150 countries turn to Google Cloud as their trusted partner to solve their most critical business problems.



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