31 Jan 2020
RETROMOBILE 2020: CITROËN IS MARKING THE 50TH BIRTHDAY OF GS AND CELEBRATING THE AUDACITY OF THE FIRST AUTOMOBILE CROSSING OF THE SAHARA
On the occasion of the Retromobile 2020 Show which is taking place from 5 to 9 February in Paris, Citroën is marking the 50th birthday of GS and celebrating the audacity of the first ever automobile crossing of the Sahara. For the birthday of GS, which was launched in 1970, the Brand is unveiling Citroën GS by Tristan Auer for Les Bains, a car entrusted to the interior designer to transform it. In addition, the spirit of adventure is in the air with the display of the replica of the Golden Scarab, the first ever vehicle to have crossed the Sahara in 1922. To echo this incredible exploit, a very special announcement will be made during the press conference on 4 February at 21:00 on the Citroën stand.
For the 2020 edition of the Retromobile Show (Paris Expo Porte de Versailles) which is taking place from Wednesday 5 to Sunday 9 February (press evening Tuesday 4 February from 19:00), Citroën is inviting guests to come and discover its stand (Pavilion 1).
After a historic edition for the Brand’s Centenary in 2019, Citroën is already celebrating another birthday and has chosen to have the spirit of adventure in the air on its stand…
CITROËN GS, DESERVED INTERNATIONAL ACCLAIM
After the launch of the SM, GS was presented to the 1970 Paris Motor Show, of which it was the star. It won the award for the 1971 European Car of the Year. Its commercial success, with around 2.5 million units sold between 1970 and 1987 (including GSA) demonstrates the commercial success of this model which would have a first-rate commercial lifespan.
The recipe for a real success: a mid-range car (length 4.12 m, width 1.60 m, height 1.34 m, unladen weight 900 kg), 5 seats, well adapted to the needs of its time. Built at the factory of Rennes-la-Janais, in Brittany, the outline submitted by its designers was ideal. The GS was given a modern and aerodynamic style, all-new flat 4-cylinder mechanics and a well thought-out cabin volume. On top of that, it was fitted out with hydraulic suspension which provided it with comfort and road holding that its competitors could not rival. A number of other characteristics made it a model ahead of its time: we could choose the 4 disc brakes or indeed its boot volume of 465 litres (710 for the estate version). GS also included some original features: its parking brake with a pull lever incorporated into the centre of the dashboard or its rotary speedometer in a glass pane fitted with a magnifying glass.
Its long career would be punctuated by numerous developments, in terms of body style (estate, major facelift to become GSA), mechanics (engine capacity, 5-speed gearbox, C-Matic transmission) and even a fleeting ‘Birotor’ version with a rotary engine, 847 units of which were built from 1973 to 1975.
GSA succeeded GS in 1979. The car adopted sizeable bumpers in synthetic material and a practical tailgate. It was also fitted with a ‘diagnostic’ socket under the bonnet which allowed for various adjustments and checks: no-load battery voltage on starting, angle and symmetry of the cams, idle engine speed, etc.
As the press commented at the time: “With GS, Citroën has hit the nail on the head”. Not forgetting the impactful wording of the 1979 advertising slogan from Jacques Séguéla: THE ANTI-RATTLETRAP.
With its innovative shape and design, added to excellent driving qualities, the GS created a following among collectors. In the galaxy of old Citroëns, the GS has predecessors and successors which sometimes steal its limelight. However, it will not be lacking for numbers of loyal fans who will celebrate this year of its 50th birthday.
CITROËN GS BY TRISTAN AUER FOR LES BAINS
For the 50th birthday of GS, the Brand is unveiling Citroën GS by Tristan Auer for Les Bains. Citroën entrusted a GS to the interior designer Tristan Auer to transform it and display it at Retromobile before it heads off to its destination for the next 3 years: an institution of Parisian nightlife since 1978 and the era of GS!
Arnaud Belloni, Citroën Marketing and Communication Director: “For Citroën, the 50th birthday of GS is the chance to celebrate the whole spirit of the 70s and 80s with the elegance of today. We had already enjoyed Tristan Auer’s talent for reinterpreting the Brand’s classics, as part of his ‘cartailoring’ work. For GS, he had free reign and the idea was not to stick to a display car. After Retromobile, this GS will head to Les Bains, the legendary club for Parisian nightlife! It is a journey through time which I am sure will seduce customers both from that era and today, along with all of the Brand’s fans!”
With this transformation, Tristan Auer pays tribute to the human being, to comfort and to design, values which are in keeping with Citroën. Passionate about the tailor-made restoration of old cars, he has revamped and enhanced this courtesy vehicle, which will be made available to guests of the establishment located a few streets away from the Pompidou Centre.
Tristan Auer: “It is an honour and a real treat for me to have been able to work on this Citroën GS, an extremely well designed and popular car, which I have been able to rediscover.”
Les Bains is a location that the designer knows well! In 2015, he renovated the Club and the Chinese Salon and created 40 bedrooms, during the transformation of the location into a five-star hotel under the direction of Jean-Pierre Marois.
Jean-Pierre Marois, owner of the establishment: “Having such a gem in the company’s colours at the foot of the front steps of Les Bains is a delight. It contributes to the journey through time and space that we provide our guests with. Because Citroën, it’s a brand whose cult models stir our imaginations, a French world which we can throw ourselves into and dream about, just like with Les Bains, an absolute icon of Parisian life.”
For this transformation, Citroën decided upon a GS 1015 Comfort model from 1972.
Denis Huille, Citroën Heritage: “The restoration and the coordination of the transformation were led by the Citroën Heritage team, with in particular a complete mechanical overhaul at the Conservatoire Citroën. Under the artistic direction of Tristan Auer, it was also a complete reworking, both interior and exterior, which was carried out along with craftspeople: seats, dashboard, console, roof headlining, rear shelf, floor carpet, door trims and boot, not to mention the paintwork.”
After its display at Retromobile, Citroën GS for Les Bains by Tristan Auer will be in residence for 3 years at this prestigious address: 7 rue du Bourg L’Abbé, Paris 3ème.
THE FIRST CROSSING OF THE SAHARA IN AN AUTOMOBILE
The first crossing of the Sahara in an automobile took place from 19 December 1922 to 7 January 1923 with 5 Citroën half-tracks: Golden Scarab, Silver Crescent, Flying Turtle, Sacred Cow and Crawling Caterpillar (Scarabée d’Or, Croissant d’Argent, Tortue Volante, Bœuf Apis and Chenille Rampante) (the last two being dedicated to cargo). Under the dual command of Georges-Marie Haardt, expedition leader, and Louis Audouin-Dubreuil, his second in command, they travelled over 3,200 km in the desert on the outward journey. No return was initially planned, but encouraged by the success of the operation and the reliability of the vehicles, the crew suggested doing the return journey in the same way, thereby doubling the scope of the exploits. Besides the phenomenal technical success in 1922 with half-tracks built on the basis of Citroën B2 10 HP model K1, it should be remembered that this expedition paved the way for the famous Citroën Crossings (Black, Yellow, etc.) and also for unchartered paths, subsequently revisited for the operational maps of all nations. The exploits were reported at the cinema and in books, a demonstration of a know-how and an adventurous spirit that Citroën has always embodied. Without forgetting to mention the small story in the bigger picture: the crew was accompanied by Flossie, a dog who inspired in Hergé the character of Snowy (in French: Milou) from The Adventures of Tintin.
To prepare for the crossing of the Sahara, from Touggourt (Algeria) to Timbuktu (Mali), André Citroën created a special department in January 1921. The mission was carried out on board vehicles fitted with Kégresse tracks. André Citroën knew what held the key to success: the endless track belt mechanism invented by Adolphe Kégresse. This world first is at the root of all automobile rally events in modern history. We should also not forget that this exploration journey took place right under the gaze of the press with regular bulletins in the newspapers as soon as the transmissions by radio and telegraph reached Paris from the desert. A demonstration of Citroën’s industrial, technical and commercial know-how, this epic was also a human adventure.
In the preface to the book about the expedition published in 1923 by PLON, André Citroën commented when talking about these adventurers: “(…) their greatest satisfaction is still to say to themselves that, thanks to them, a sustainable piece of work has been constructed, a piece of work which will continue to produce results, when they themselves have gone. And for them, that is the key: the builders will die, but the temple is built”.
THE REPLICA OF THE GOLDEN SCARAB ON DISPLAY, THE COMPLETION OF A 3-YEAR PROJECT
Citroën is presenting the replica of the Golden Scarab half-track. The faithful reproduction of the original took part in Citroën’s Centenary celebrations: Born Paris XV, the open-air display of 100 Citroëns in June 2019 and The Gathering of the Century in July 2019.
The presentation of this replica is the opportunity to salute the work of the team comprising 160 students and pupils from the Arts and Crafts (Arts et Métiers) engineering school and the Château d’Épluches professional school for automotive professions, 50 teachers and supervisors, accumulating 50,000 hours of work and 1,500 kg of metal, across 11 production sites.
Citroën is the historic partner of this educational project, through various contributions: loan of the original vehicle, financial, technical and logistical support, media coverage of the adventure, etc. This ambitious project was created 4 years ago by the non-profit association Of Cars & Men. Its president, Olivier Masi, recalls: “At the very beginning of the project presentation, Citroën’s response was: we will help you, because Citroën equals audacity”.
The first crossing of the Sahara in an automobile
The rebuilding of the Golden Scarab (display vehicle)
From 17 December 1922 to 7 January 1923, i.e. 21 days
5 Citroën half-tracks including the Golden Scarab
3,200 km outward journey
3,200 km return journey
From Touggourt (Algeria) to Timbuktu (Mali)
Length 3.70 m, Width 1.50 m, Height 1.68 m
Average speed: 25 km/h
Kerb weight: 1,700 kg
From 2016 to 2019 (Citroën’s centenary)
Faithful rebuilding of the original from the Conservatoire Citroën
At the instigation of the association ‘Des Voitures & des Hommes’ (Of Cars & Men)
160 students and pupils (Arts and Crafts and Château d’Épluches schools), 50 teachers and supervisors, 50,000 hours of work
1,500 kg of metal
11 production sites spread across France
AND MANY OTHER HISTORIC CITROËNS TO GO ON A JOURNEY THROUGH TIME!
As with previous years, visitors will also be able to chat with representatives of the collectors clubs present on the stand and admire other iconic models from the Brand:
Citroën collectors clubs present
The models on display
C4 C6 Vintage Club
La Traction Universelle
Association des 2 CV Clubs de France
Méhari Club de France
Club Citroën France
1986 CX GTI Turbo 2
1931 C6 Limousine
1938 Traction Avant 11 light
1980 2 CV Charleston
1972 Méhari ‘Arlequin’
Miniatures from the GS, motorsport
1971 GS 1015
1982 GSA Tuner (limited edition)
A boutique of related products will also be available, ‘Le Petit Citroën’, where visitors will be able to see the new items launched for the Retromobile Show as well as a selection of products from the Citroën Lifestyle e-boutique. Original ideas for a treat!
Among the new products, don’t miss: Citroën GS miniatures in a 1/43 scale version (37€), Citroën CX miniatures in 1/43 (37€) and 1/64 (5€) versions, and the 2CV wall light (30€). For the younger ones, two Citroën Origins toys with a vintage look launched in partnership with the manufacturer Janod: the garage (70€) and the magnetic wooden lorry (20€). For foodies young and old: the Citroën Origins cookie cutter cube (8€) to make biscuits with famous body styles: Type A, Traction, Type H, 2CV, AMI 6 and CX!
While waiting for Retromobile, you can see the most symbolic models in the Brand’s history at the Citroën Origins website: www.citroenorigins.com (virtual museum comprising 79 vehicles, available in 65 countries).
You can find the photos for the Citroën Retromobile press kit at:
User name (upper case): RETROMOBILE20
Password (upper case): ORIGINS20
Further photos will be added on 5 February, when the Show opens, with photos of the stand.
On the occasion of the ‘preview’ evening (reserved for the press) of the RETROMOBILE 2020 Show, on Tuesday 4 February 2020, CITROËN is delighted to invite you to its stand from 19:00, for a cocktail reception.
Press conference at 21:00 with a very special announcement
Citroën au Salon RÉTROMOBILE 2020 : Paris Expo Porte de Versailles – Hall 1
For accreditations, go to https://www.retromobile.com/Press-area
Nathalie ROUSSEL - Tel. : +33 (0)6 87 77 41 82 - firstname.lastname@example.org
Paul MAHOUIN - Tel. : +33 (0)7 61 52 63 16 - email@example.com
The Citroën Brand
At the heart of the automotive market, Citroën has asserted itself since 1919 as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration. A spirit underlined by its ‘Inspired by You’ signature and embodied by cars combining unique design and benchmark comfort. Within the sector of mainstream brands, Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2019, the Brand sold one million vehicles in over 90 countries.
Citroën media site: https://int-media.citroen.com
The non-profit association Des Voitures & des Hommes (Of Cars & Men)
Its purpose is to showcase French automotive heritage and the professionals who strive every day to maintain it (mechanics, coachbuilders, painters, saddlers, cabinetmakers, etc.) and especially the initial and follow-on professional training for these same professions.
Des Voitures & des Hommes (Of Cars & Men) initiated and led the project to rebuild the Golden Scarab, Citroën’s half-track which took part in the first ever automobile crossing of the Sahara, by engaging the Arts and Crafts (Arts et Métiers) engineering school (campuses of Cluny, Metz and Angers), the Château d’Épluches professional school for automotive and transport professions, and also manufacturers and businesses which have been honoured with the ‘Living Heritage Company’ (‘Entreprise du Patrimoine Vivant’) label. Golden Scarab is in full working order. www.scarabeedor.org
Tristan Auer Cartailoring
Tristan Auer has been collecting classic cars for many years, as a passionate driver and unashamed hedonist. For this outfitter of luxury hotels and prestigious private residences, the car is anything but an anodyne place. A space in between, his passenger compartment is a refuge, the private theatre of our emotions and our feelings. Cartailoring was born from Tristan Auer’s desire to share with aesthetes, collectors and fans like himself, his vision of a complete experience, pushing the extreme idea of personalisation. The interior designer considers the passenger compartment as a house, the reflection of its owner, their tastes, their habits and even their dreams. He encourages his clients and travel associates to themselves uncover their desires and their states of mind. For each one, he conceives a specific scenario and styling, fed by his sense for contemporary chic and his love for French know-how. He also creates tailor-made objects and accessories, in order to put together a complete, multi-sensorial world which is one of its kind. By investing in the artistic direction of these luxury cabins, Tristan Auer incorporates in the car – in the future in a boat or in an airplane – the emotion inspired by the quality and the originality of his decor. He uses his passion and his contemporary interior design expertise in the interests of an elegant and intense experience, for a new way of life on the move.
Les Bains never sleeps. A hotspot for memorable experiences both day and night, Les Bains embodies the quintessential Paris. A 5-star hotel, a spa, an avant-garde scene, an iconic club, a Parisian neo-bistro, a legendary bar and finally a concept store, Les Bains offers a vibrant and connected environment for a very Parisian way of life. Since 2015, Les Bains has been a place for social, artistic and cultural interaction, fed by the vision of the property’s owner, Jean-Pierre Marois.