PARIS MOTOR SHOW 2026: LIFE FEELS BETTER AT THE CITROËN BOOTH

• Citroën will be exhibiting at the Paris Motor Show from 12 to 18 October 2026.
• Visitors will have the chance to see, for the first time, two concept cars, a show car based on the C3 Aircross, a new ‘Outdoor’ signature for the Ami, C3 and C3 Aircross, a brand-new animation on C5 Aircross, and the new generation of Formula E, the GEN4.
• Beyond the models themselves, the booth has been designed to offer a unique experience and reflect the spirit of the brand: accessible, bold and full of life.
• Whether on board its cars or at its booth, life feels better with Citroën.

Poissy, September 29, 2026 – To mark the 2026 Paris Motor Show, Citroën invites the media and the public to visit its 930 m² booth from 12 to 18 October at Porte de Versailles, Hall 4. Visitors will be able to discover the many facets of the Citroën range, from its latest models to its special editions, with one of the highlights of this year’s show being the unveiling of an emotionally charged concept car that will make a mark on the event, directly inspired by the spirit of the iconic 2 CV. Beyond the vehicles on display, Citroën aims to bring its booth to life throughout the Motor Show with a programme of events, meet-and-greets and highlights designed to offer a fresh perspective on the brand.

“Citroën is delighted to be taking part in this great celebration of motoring. With a completely renewed range, a new generation of Formula E cars, and concepts that explore new ways of making electric mobility simpler, more accessible and more desirable, we are affirming a vision that remains true to our history whilst looking fully towards the future. And because Citroën is, above all, a popular and vibrant brand, we wanted to share this vision with the public at a booth designed as a real living space that will be buzzing with activity throughout the show.”

Xavier Chardon, CEO of Citroën

1 - Press conferences at the Citroën booth  –  12 October

• 9h45 : conférence de presse Stellantis Group
  • Antonio Filosa              CEO Stellantis Group
• 9h55 : conférence de presse Citroën
  • Xavier Chardon            CEO Citroën
  • Pierre Leclercq             Head of Design Citroën

2 - Models to discover :

• 2 concept cars: one, eagerly awaited, revives an icon of the brand and brings the spirit of the 2 CV into the modern world to make mobility simpler, more accessible, more human and more desirable. The other is a surprise that will set visitors’ hearts beating.
• 1 show car: unveiled to the public for the first time, the C3 Aircross Marine nationale concept. Citroën is celebrating the 400th anniversary of the French Navy by unveiling a rugged and adventurous C3 Aircross show car that brings together two French institutions.
• Sharing this vision of adventure applied to everyday journeys, Citroën is unveiling, as a world premiere, the ‘Outdoor’ signature, which will join the Ami, C3 and C3 Aircross ranges.
• Citroën is celebrating the first anniversary of the C5 Aircross by presenting the C5 Aircross Emeraude, an invitation to travel in absolute comfort.
• Formula E is taking things to the next level. More powerful and faster, Citroën presents the GEN4 in a brand-new livery, set to line up on the grid for season 13 of the FIA ABB Formula E Championship.
• The Collection special series adds a touch of style and connectivity to the C3, C3 Aircross and C4.

3 - A real living space

Beyond the new models and the vehicles on display, Citroën aims to make its booth a truly vibrant space throughout the Paris Motor Show. It has been designed to be a lively, welcoming and accessible space all week long, in keeping with the brand’s spirit.

The mezzanine: a space covering more than 200m² where visitors can take a step back and recharge their batteries. Furnished by our partner Fermob, showcasing its Sixties and Rivage collections, this area will host various talks as well as the Bistrot and provide a place to take a break.

The mezzanine will also host our partner Spotify in a dedicated, freely accessible area. Visitors will enjoy a unique digital experience there: a music quiz that reveals which Citroën model is right for them, followed by a personalised playlist for their next road trip. Four DJ nights will punctuate the week, featuring live sets behind the decks. This partnership underpins Citroën’s aim to create a vibrant stand that changes pace as the day progresses. Music thus becomes a meeting point with the public, where cars, culture and entertainment come together.

DJ Sets:

Thursday 15 October             6.00 pm

Friday 16 October                  8.45 pm

Saturday 17 October             7.30 pm

In the same vein, food lovers will be able to enjoy culinary events at the ‘Bistrot Citroën’. Throughout the week, various resident chefs will be hosting culinary sessions centred on the great classics of French cuisine, from the croque-monsieur to pâté en croûte, not to mention the jambon-beurre and the œuf mimosa. Hosted by Vincent Ferniot and designed as occasions for conviviality and sharing, these events will allow visitors to extend their experience of the booth in a thoroughly welcoming atmosphere. The programme will be rounded off by ‘Sweet Breaks’ featuring croissants and (Proust’s) madeleines, as well as ‘Ice Cream Breaks’, which will punctuate the days and provide further opportunities for visitors to come together.

Every day at the Bistrot on the mezzanine: at 9.45 am, fresh croissants; at 12.00 pm, a culinary demonstration with a resident chef; and at 4.00 pm, a gourmet break.

Motorsport, the very heartbeat of a car brand, will not be overlooked, with the presence of MotorSport drivers and managers who will be meeting the public

Autograph sessions

Tuesday 13 October              11.30 am                   Nick Cassidy

Friday 16 October                   4.00 pm                     Doriane Pin

Friday 16 October                  11.30 am                   Jean Eric Vergne

Talks to engage with the people behind Citroën: sessions where visitors will have the opportunity to chat in small groups with designers, drivers and experts to discuss various topics relating to the automotive world.

A 25m² boutique showcasing new and highly attractive ranges of merchandise.

The Collector’s Album: to mark the Paris Motor Show, Citroën is publishing a collector’s album. Visitors will be able to collect stickers featuring iconic models, available either at the booth or at Citroën dealerships.

The Belgian comic book artist, Jean Luc Delvaux, a 2CV enthusiast whose work was used in the development of one of the concept car’s features, will be present for a book-signing session on Thursday 15 October at 4.00 pm.

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About Citroën

Since 1919, Citroën has been creating automobiles, technologies, and mobility solutions to respond to changes in society. A brand of boldness and innovation, Citroën places peace of mind and well-being at the heart of its customer experience, and offers a wide range of models, from the distinctive Ami, an electric mobility object designed for the city, to saloons, SUVs, and commercial vehicles, most of which are available in electric or rechargeable hybrid versions. A pioneer brand in the services and attention paid to its private and professional customers, Citroën is present in 101 countries and has a network of 6,200 points of sale and service throughout the world.