OUTDOOR: A CROSS SIGNATURE THAT INVITES YOU TO EMBRACE DAILY ADVENTURE IN THE CITROËN C3, C3 AIRCROSS, AND AMI

• Citroën unveils OUTDOOR, a new trim level that enhances the C3, C3 Aircross, and Ami lineups with an adventurous spirit firmly focused on everyday adventures.
• Positioned above the MAX versions for the C3 and C3 Aircross, the OUTDOOR variants combine bold, distinctive styling elements—such as unique exterior bumpers and special interior seating—complemented by signature graphics and comfort features.
• In “Khaki Green,” the Ami OUTDOOR takes on a unique look as a small adventurer and, for the first time, offers a sunroof on its closed-top version.
• With OUTDOOR, Citroën responds to customers’ desire to add a little extra soul to their daily commutes by offering more power, a sense of escape, and character.

Poissy, September 22, 2026 – Citroën is launching OUTDOOR, a new cross-brand slogan designed for those who want to live each day with a little extra soul. At Citroën, adventure isn’t about the number of kilometers traveled or extreme terrain. It lies in the ability to transform every trip into a more exciting experience and bring a little magic to everyday life.

Because none of us dreams of an ordinary day: today’s customers are looking for vehicles that express their personality and their desire to escape, as well as the extra confidence to tackle every daily journey. The crossover trend shows no signs of slowing down because, behind the wheel, you feel a little bigger, bolder, and more adventurous.

Available on the C3, C3 Aircross and Ami, this new range sits at the top of the line-up. It combines premium features and a distinctive design inspired by exploration and adventure with a strong visual identity. Driving a Citroën means enjoying comfort and ease in everyday life. Driving an OUTDOOR adds a touch of imagination, allowing you to escape the everyday for a while. OUTDOOR is aimed at anyone who wants to look beyond the daily grind and step outside the ordinary. Citroën presents OUTDOOR through three complementary interpretations

• C3 OUTDOOR, designed to help you escape the fast pace of city life
• C3 Aircross OUTDOOR, designed to accompany the whole family on their adventures
• Ami OUTDOOR, an adventurous and open-top take on micromobility

The Outdoor signature is personified by Migoo, a comic-book-inspired mascot with a strong personality. With his imposing attitude and his face as expressive as it is endearing—he embodies a spirit of adventure, discovery and freedom, with that touch of mischief that makes him instantly likeable. Both impressive and friendly, with his sturdy build and instantly recognisable face, Migoo embodies a clever blend of strength, wickedness and good nature – just like the Outdoor ranges, which are robust on the outside and reassuring on the inside.

NEW C3 AND C3 AIRCROSS OUTDOOR: TOP-OF-THE-RANGE MODELS WITH A DISTINCTIVE DESIGN

Positioned above the MAX trim level, the new C3 OUTDOOR and C3 Aircross OUTDOOR immediately make their mark thanks to a range of exclusive features.

Exterior design: more strength and character

The C3 and C3 Aircross each feature a new front bumper (different for each model), redesigned to give them a more assertive character. It incorporates a more structured and angular style, suggesting power and confidence. This impression is enhanced by a distinctive grey component, reminiscent of the protective skid plates typically found on SUVs, crafted to create an elegant visual signature. On the C3 Aircross, the lower section incorporates LED fog lights.

This area is enlivened by vertical colour clips in Infra Rouge. This colour is also featured on the colour clip positioned at the rear quarter panel of the vehicle. Infra Rouge is also found exclusively on the brand emblem at the front and rear. The latter also features a distinctive bumper with sharper shapes and sections for added character.

Viewed from the side, the C3 and C3 Aircross feature a grey insert at the bottom of the doors that graphically defines the silhouette. This section is embossed with the OUTDOOR logo, introducing the mascot Migoo, which playfully supports this cross-range series. The side profile is also characterised by new 17-inch alloy wheels, whose very angular design – distinct for the C3 and C3 Aircross – gives the models a highly distinctive stance. These wheels feature the Citroën logo at their centre, which also comes in Infra Rouge.

A new Sequoia Green shade makes its debut in this new range alongside the colours Perla Nera Black, Mercury Grey, Banquise White and Bright Blue.

The Outdoor interior ambience is enhanced by splashes of red

The interior ambience is no exception and has been designed to reinforce this move upmarket and the promise of escape. Special attention has been paid to the choice of colours and materials to immerse the occupants in a unique atmosphere, true to the leisure-oriented spirit of the Outdoor range.

This ambience is reflected in the Advanced Comfort seats, which feature a distinctive graphic theme on the backrests and seat cushions, with characteristic horizontal patterns. The backrests of the front seats are adorned with a laser-embroidered depiction of the mascot Migoo. These seats are also enhanced by elegant topstitching in Infra Rouge, which is also found on the armrest and door panels.

This unique ambience extends to the fabric sections and trim on the dashboard, centre armrest and door panels. The OUTDOOR signature appears on an embossed insert in the fabric on the dashboard in front of the passenger.

The steering wheel is also adorned with an Infra Rouge logo. Finally, adding a striking touch to the interior, the seatbelts, also in Infra Rouge, bring a dynamic flair.

C3 OUTDOOR: the spirit of urban escape

Compact, agile and modern, the C3 OUTDOOR has been designed for those who wish to break free from the constraints of city life without compromising on comfort and style. It features front parking sensors, which make manoeuvring in urban environments easier and further enhance its versatility. Available with petrol, 110 ch hybrid and electric powertrains – the latter offering a ‘comfort range’ of up to 323 km (WLTP) – the C3 OUTDOOR provides the right solution for every need.

C3 Aircross OUTDOOR: the perfect companion for family adventures

With its generous interior space and renowned versatility, the C3 Aircross OUTDOOR takes its family-friendly credentials even further. It stands out in particular for its functional roof rails, which make it easy to transport leisure equipment, as well as its LED fog lights, which enhance its visual identity and practicality. Available with petrol engines, 110 and 145 ch hybrid powertrains, and as an extended-range electric version offering a range of up to 397 km, the C3 Aircross OUTDOOR is the ideal partner for both everyday runabouts and family trips.

AMI OUTDOOR: ELECTRIC MOBILITY TAKES ON AN ADVENTUROUS TWIST

With the Ami OUTDOOR, Citroën offers a completely new take on its iconic electric vehicle. This limited edition asserts its unique character whilst retaining the simplicity and affordability that have made the Ami such a success.

The Ami OUTDOOR stands out with a first: the inclusion of a sunroof on a closed-body version (with doors), a feature previously reserved for the Buggy version. This unique configuration allows occupants to enjoy their surroundings even more and experience their journeys with an enhanced sense of freedom.

Inspired by the world of outdoor leisure and adventure, the Ami OUTDOOR features an exclusive ‘Khaki Green’ colour. This distinctive colour is complemented by white steel wheels, enhanced by wheel arch decals. On the side, it stands out with an OUTDOOR theme featuring stickers on the lower body panels of the front doors, as well as an OUTDOOR logo positioned on the rear quarter pillar. At the front, a trim strip frames the upper section, emphasising the ‘smile’ of this model, which exudes a cheerful character. Finally, for a touch of dynamism, this version features a rear spoiler.

Inside, the ambience is just as distinctive with a new, specific seat colour, which also features the mascot Migoo motif on the backrest. The interior is also adorned with Infrared-coloured seatbelts, just like its predecessors. These features are complemented by a colour pack comprising numerous storage accessories (a glove compartment on the dashboard, a bag hook, door pockets, floor mats, a central net and a smartphone holder).

With its look of a small electric adventurer, the Ami OUTDOOR offers a refreshing take on micro-mobility. It is aimed at anyone who wants to express their individuality whilst enjoying simple, electric micromobility that is firmly geared towards getting away from it all.

Contact :

About Citroën

Since 1919, Citroën has been creating automobiles, technologies, and mobility solutions to respond to changes in society. A brand of boldness and innovation, Citroën places peace of mind and well-being at the heart of its customer experience, and offers a wide range of models, from the distinctive Ami, an electric mobility object designed for the city, to saloons, SUVs, and commercial vehicles, most of which are available in electric or rechargeable hybrid versions. A pioneer brand in the services and attention paid to its private and professional customers, Citroën is present in 101 countries and has a network of 6,200 points of sale and service throughout the world.