CITROËN STARTS A NEW PRODUCTION LINE FOR THE NEW C3 IN SERBIA

• Citroën is starting production of the New C3 at the Stellantis site in Kragujevac, Serbia.

• This additional production capacity in Serbia complements the production of the model in Trnava, Slovakia.

• The operation of this assembly line in Serbia confirms Citroën's ambition to produce affordable electric models in the heart of Europe and testifies to the good commercial start of the New C3. In the first quarter, it took second place in electric car sales in France and third place in total sales on the French and Italian markets. In total, more than 130,000 orders have already been taken since the launch, 30% of which are for electric versions.

• This success rewards the boldness of a model available in petrol, hybrid and electric versions, which makes mobility accessible without compromising on comfort, versatility and everyday performance.

Poissy, 18 April 2025 - Citroën is equipping the New C3 with a new production tool by starting to assemble its best-seller at the Stellantis site in Kragujevac, in central Serbia. This plant was modernised between 2022 and 2024 to accommodate the new Smart Car platform and production of electric models following an agreement between Stellantis and the Serbian Ministry of Economy. The site boasts a high level of quality and productivity, relying on modern, automated and robotised production lines enabling the company to offer a compact, versatile and affordable model produced in Europe.

Everything about the C3 has been designed to enable an attractive price positioning, from the simplicity of its style to the choice of its industrial site, from the new Smart Car platform it is inaugurating to the equipment on board. The new C3 aims to make the car an accessible object of freedom, geared towards energy transition, without compromising on comfort, design, versatility of use and all the equipment expected by customers in this segment.

These are appealing advantages, as the New C3 has already totalled more than 130,000 orders, even though it only arrived in European points of sale in the last quarter of 2024. The New C3 was firmly established in third place in the French and Italian markets at the end of the first quarter of 2025 and took second place in electric car sales in France. 30% of C3 sales since its launch have been of the electric version. Production in Serbia complements production at the Trnava site in Slovakia, which is also home to the New C3 Aircross, which is currently being launched.

The New C3 provides access to mobility whatever the energy source. It is the fourth generation of an iconic Citroën model with a total of more than 5.6 million sales. The New C3 offers even more comfort on board with the adoption of Citroën Advanced Comfort® suspension, which complements the redesigned Advanced Comfort® seats and the C-Zen lounge concept on the dashboard. Adopting the codes of the SUV, it retains the compactness and agility of the previous version, while offering more roominess and easier access on board. Designed from the outset to incorporate an electric offering, it is available in petrol, hybrid offering versatility and ease of use, and electric with a range of more than 320km (WLTP cycle). Its price positioning is a break from the classic offers in its segment.

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Citroën

Since 1919, Citroën has been creating cars, technologies and mobility solutions to respond to changes in society. Bold and innovative, Citroën places peace of mind and well-being at the heart of its customer experience and offers a wide range of models, from the singular Ami, an electric mobility object designed for the city, to saloons, SUVs and commercial vehicles, most of which are available in electric or hybrid versions. Citroën is a pioneering brand in terms of the service and attention it provides to its private and professional customers. It is present in 101 countries and has a network of 6,200 sales and service outlets around the world.

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