CITROËN PRESENTS ITS NEW STORE FOR LIFESTYLE PRODUCTS

• With improved features including a simplified ordering process, access to all types of payment and international delivery, the Citroën Lifestyle store is now more user-friendly and meets high quality criteria
• The new platform has been redesigned to facilitate the customer journey and can be configured in four languages. A multilingual call centre will be available to answer all questions and offer quality service

Citroën is launching its new Lifestyle Citroën online store so that brand enthusiasts can find their favorite products on a new platform, redesigned to offer a quality experience with a smoother purchasing journey from order to delivery.

Customers will be able to find a large sample of products ranging from miniature cars to clothing, children's toys, bicycles or even fashion accessories.

Being now accessible from a computer, tablet computers and smartphones, the Citroën Lifestyle store can be configured in four languages - French, English, Spanish and Italian. The German language will be added in early May and Portuguese and Dutch will be added in early June. A multilingual call center in these seven languages will also be available to inform customers.

The Citroën Lifestyle store is open to all types of payment, from bank cards to online payments, to adapt to the uses of its customers and enables easy delivery to a large number of countries. Developed from the e-commerce platform operated by ORECA Digital Retail, it benefits from the 40 years of experience of this major player in the distribution of derivative products.

“We are delighted to launch our new Citroën Lifestyle online store. This new platform is designed for our customers through optimized ergonomics, accessibility of content in several languages, availability of all common payment methods on e-commerce platforms and easier international delivery. The satisfaction of our customers has guided us in our developments in order to broaden the distribution of our products and strengthen the image of the Citroën brand”, said Bruno Gisquet, Vice-President Brand Content & Digital.

The store can be accessed as from now via this link: https://lifestyle.citroen.com

FIND ALL THE CURRENT BEST-SELLING PRODUCTS

Miniature Citroën C5 X: Faithful to the full-scale version in every detail, this 1/43 scale replica of Citroën’s latest creation, is available in Magnetic Blue and Amazonite Grey, and will fit perfectly into your collection of contemporary miniatures.

CITROËN ORIGINS MEN'S SWEATSHIRT: The men's sweatshirt signed Citroën Origins will protect you from bad weather, its softness will envelop you for optimal comfort. This sweatshirt is available from size S to size XXL.

MEHARI ORIGINS ICE CUBE TRAY: With the Mehari ice cube tray from the Citroën Origins collection, you will amaze your guests and your children with these original little ice cubes that will refresh your drinks.

CITROËN WOODEN GARAGE: Co-designed by Citroën and Janod, the natural wooden garage is made up of 3 floors, a manual lift, a petrol pump, 4 vehicles and 3 characters for children aged 3 and over to have fun and invent fabulous adventures. Delivered with a sheet of adhesives for decoration, this product is for self-assembly.

Seetroën glasses: The first glasses to prevent motion sickness, the famous Seetroën glasses use technology patented by Boarding Ring and have been specifically designed by the 5.5 studio. At the onset of the first symptoms (usable over a pair of prescription glasses), simply wear the glasses for 10 to 12 minutes until your senses re-synchronise.

PRESS CONTACTS

Shaneez Sudoollah - Tel.: +33 (0)6 70 90 30 19 - shaneez.sudoollah@citroen.com

Antoine Maes – Tel.: +33 (0)6 08 91 96 79 – antoine.maes@citroen.com

Citroën

Since 1919, Citroën has created automobiles, technologies and mobility solutions to respond to evolutions in society. Being an audacious and innovative brand, Citroën places serenity and well-being at the heart of its customer experience and offers a wide range of models, from the unique Ami, an electric mobility object designed for the city, to sedans, SUVs and commercial vehicles, most of them available with electric or plug-in hybrid powertrains. A pioneer brand in services and the attention paid to its individual and professional customers, Citroën is present in 101 countries with a network of 6200 points of sale and services around the world.

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