05 Oct 2022

“CITROËN CITIZEN SERVICES ®”: A NEW COMPREHENSIVE SERVICE PROGRAMME TO PROVIDE A ZEN AND RESPONSIBLE MOBILITY EXPERIENCE

Citroën presents "Citroën Citizen Services ®", a federative programme bringing together a portfolio of services under a single label, to offer a zen and responsible mobility, in line with the challenges of our society. This initiative echoes the Citroën Advanced Comfort® programme and extends Citroën's commitment to the wellbeing of everyone beyond onboard comfort. “Citroën Citizen Services ®” facilitates a more serene global experience and encourages respectful and responsible mobility, whether in terms of how to maintain one's vehicle, drive it, insure it, prepare one's trips and simplify charging in the case of electric vehicles. The “Citroën Citizen Services ®” programme will be upgraded on a regular basis with innovative services designed to improve the lives of all Citroën customers and promote recyclability and the use of recyclable parts.

  • Citroën presents "Citroën Citizen Services ®", a federative programme bringing together a portfolio of services under a single label, to offer a zen and responsible mobility, in line with the challenges of our society.
  • This initiative echoes the Citroën Advanced Comfort® programme and extends Citroën's commitment to the wellbeing of everyone beyond onboard comfort.
  • “Citroën Citizen Services ®” facilitates a more serene global experience and encourages respectful and responsible mobility, whether in terms of how to maintain one's vehicle, drive it, insure it, prepare one's trips and simplify charging in the case of electric vehicles.
  • The “Citroën Citizen Services ®” programme will be upgraded on a regular basis with innovative services designed to improve the lives of all Citroën customers and promote recyclability and the use of recyclable parts.

Aware of the current challenges that our society is facing, Citroën wants to complete the exceptional physical comfort of its models by offering an overall zen and responsible automotive experience through a comprehensive programme of innovative services: "Citroën Citizen Services ®".

“Citroën is already well known for its Advanced Comfort Programme which cares for customers through very high levels of comfort in their cars. Today, we are extending this sense of care to all the elements that facilitate the ownership and usage of a thermal or electric vehicle” said Laurent Barria, Citroën Marketing and Communications Director. “As part of our ambition to make mobility more accessible, more responsible and more serene, “Citizen” is Citroën's commitment to simplifying our customers' lives and increasing their sense of wellbeing, by gradually launching new dedicated experiences and further improving our existing services, in a committed approach that cares about their mobility footprint and being at their side at all times”

With this extended portfolio of services under the "Citroën Citizen Services ®" label, customers will be able to enjoy a serene and rational mobility experience.

 

  1. SERVICES THAT SUPPORT CITROËN CUSTOMERS AT EVERY STAGE OF THEIR VEHICLE'S LIFE

Citroën supports its customers like a "guardian angel" at every stage of their model ownership, from their purchasing journey to the life cycle of their vehicle, with a comprehensive services offer that gives them peace of mind on a daily basis, facilitates their procedures and strengthens trust with the brand by promoting advice, responsibility, serenity and accessibility.

Advice with CITROËN ADVISOR, a service launched in 2016, which allows customers to obtain a rating out of 5 stars and reviews from real consumers, in complete transparency and at every stage of their journey. So far, more than 500.000 reviews have already been posted by Citroën customers all over the world.

  • ADVISOR PRODUCT: as soon as they start searching on the Internet, customers can consult reviews and ratings on all models in the Citroën range.
  • ADVISOR POINT OF SALE: at the time of purchase, the customer can consult the opinions on the dealerships and salespeople to choose the point of sale that best suits him.
  • ADVISOR SERVICES: finally, throughout the life of their vehicle, customers can consult the opinions of other Citroën customers on the workshops where they have dropped off their vehicle for maintenance.

Responsibility through services that encourage safe driving.

  • optional Insurance BASED ON DRIVING BEHAVIOUR:  thanks to high levels of connectivity in our vehicles, data can be gathered directly from the vehicle with respect to its performance and the way it is being driven. Citroën offers customers the option to subscribe to connected insurance, developed by Stellantis Insurance, whereby premiums can be reduced according to data received from the vehicle as it is driven. A signing-up discount of 10% is applied, and the owner keeps this discount for the duration of the contract. Through careful and positive driving, customers also benefit from additional discounts calculated around three vehicle data indicators - acceleration, braking and speed. These are logged during trips and analysed each month to calculate a driving score which determines the additional discount they may receive on their premium for the following year. (New in 2022)

Peace of mind thanks to reassuring services for travel and maintenance of your Citroën.

  • MY CITROËN ASSIST: which allows you to call on Citroën's 24-hour assistance service at any time, and to be located by emergency services in the event of an emergency, such as the triggering of an airbag.
  • ONLINE BOOKING, which makes it easy to book an appointment online at the workshop of your choice, directly from the My Citroën application
  • 24/7 SERVICE, which allows you to drop off and collect your vehicle at the time of your choice.
  • PICK-UP & DELIVERY: a Citroën driver comes to the customer's home to pick up the vehicle and return it for maintenance.
  • VIDEOCHECK, this service allows to send an explanatory video and a detailed estimate to the customer who has left his car in the workshop in case of additional intervention. An additional transparency and confidence appreciated by 95% of our customers.
  • MAINTENANCE E-BOOK, thanks to the My Citroën application, the customer benefits from a dematerialized maintenance book. For example, they will be alerted when it is time for a service or can consult their vehicle's maintenance history.
  • SERVICE ON WHEELS, a mobile workshop for intervention on the place chosen by the customer, deployed in some countries including India to complete the coverage of our network of workshops

The accessibility in the maintenance of its vehicle whatever its age.

  • EASY ACCESS TO ORIGINAL SPARE PARTS FROM END-OF-LIFE VEHICLES. This service will be possible thanks to the deployment of a dedicated website on which customers will be able to search for and acquire the parts they need, and which will be delivered to their home. This easy and economical solution will encourage them to keep their vehicle in good condition by changing parts at a lower cost.  The customer will be able to benefit from a purchase price up to 70% lower than the price of the new part and will thus contribute to the increase of the recycling rate by using second-hand parts. (New in 2022)

 

  1. SERVICES DESIGNED FOR ELECTRIC MOBILITY

As a committed player in the energy transition, Citroën offers its customers a range of solutions that make it easy and stress-free for them to prepare their journeys, identify and pay for charging points, have occasional access to a combustion-powered car, receive support in using their plug-in hybrids and benefit from dedicated service contracts that promote recyclability.

Peace of mind thanks to services for the daily use of your electric vehicle.

  • ACCESS TO PRIVATE AND PUBLIC CHARGING SERVICES via Free2Move eSolutions: an enhanced service supporting customers with the best solutions for their vehicle charging needs, both at home and while on the move. The customer can thus be assisted in choosing and installing a wall-mounted charging unit at the location of their choice after a precise analysis of their needs, their electrical installation, and dedicated financing offers. While on the road, by being connected to the Free2Move global mobility portal, which provides access to 260,000 charging stations in Europe, drivers can quickly see the available charging points and their prices and unlock the charging point on arrival using the eSolutions Charging App or an eSolutions pass card.
  • PREPARE YOUR JOURNEY (Trip Planner): an essential tool for getting where you want to go without stress, by using the My Citroën App to plan your journey. The App will show you the convenient charging stations along each route, along with the estimated time of arrival based on the car’s current state of charge and the time needed to charge, if required, along the route. Once you have decided on your best route option, you send it directly from the App to the connected My Citroën Drive Plus interface in your ë-C4 X for example, and you are ready to go.

The ability to meet specific occasional needs.

  • OCCASIONAL LOAN OF A THERMAL VEHICLE. Owners of Citroën ë-C4 in France will be able to borrow a combustion engine vehicle free of charge for seven days out of the two-year warranty period, the equivalent of a three-day weekend per year, to facilitate their mobility when they need to use it more often, for example when they travel to an area with poor public charging facilities. This service will be deployed in Europe on all electric vehicles in the Citroën range in 2023. (New in 2022)
  • Electric vehicle customers who sign up for the maintenance service contract will receive a free one-week loan per year for the duration of the contract. They can subscribe to an additional week at a later date.

Serenity and responsibility in its maintenance.

  • Sustainable Service Contract:  Citroën will offer customers of electric models the option of a service contract that includes the use of recycled or remanufactured parts approved by the manufacturer, whenever possible. This will maximize the use of Circular Economy parts and reduce the carbon footprint of vehicle maintenance. (New in 2022)

Optimisation in driving and using a plug-in hybrid model.

  • PHEV PLUG-IN REMINDER helps customers to get the most out of their plug-in hybrid model by prompting them to recharge their battery when they are not doing so sufficiently. The vehicle analyses usage mode and, if necessary, issues a notification on the central touchscreen after five days and ten trips without recharging.
  • PHEV CONNECT, a service offered to business customers, free of charge for the first year, which enables fleet managers to reduce consumption and emissions by analysing users' usage and charging behaviour, in order to encourage and support them in making more efficient use of their plug-in hybrid vehicle.
  • PHEV REWARD PROGRAM. It will allow each customer of a plug-in hybrid model to collect points each time they charge their vehicle. These points can be used to purchase free public recharging or train vouchers. (To be launched in 2023)

“With “Citroën Citizen Services ®” Citroën is transforming the entire ownership experience for our customers in a caring way that is Citroën’s signature, said Barria. “While the range of “Citizen” services is already comprehensive, this is just the start of the story. In line with the Stellantis Group's mission to offer safe and responsible mobility, Citroën will continue to deploy new, even more accessible, innovative and sustainable mobility services across its range, designed to improve the lives of everyone.”

 

Contact:

BENJAMIN DEMOZAY
HEAD OF PRODUCT COMMUNICATION

benjamin.demozay@citroen.com

TEL +33 (0)6 17 69 91 43

 

Contact:

CLAIRE BADY
PRODUCT COMMUNICATION

CLAIRE.bady@citroen.com

TEL +33 (0)6 22 91 05 73

 

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Citroën

Since 1919, Citroën has been creating automobiles, technologies and mobility solutions to respond to changes in society. A brand of boldness and innovation, Citroën places peace of mind and well-being at the heart of its customer experience and offers a wide range of models, from the distinctive Ami, an electric mobility object designed for the city, to saloons, SUVs and commercial vehicles, most of which are available in electric or rechargeable hybrid versions. A pioneer brand in the services and attention paid to its private and professional customers, Citroën is present in 101 countries and has a network of 6,200 points of sale and service throughout the world.

For more information about Citroën, visit the media site at https://fr-media.citroen.com