CITROËN & BETC TAKES A HUMOROUS LOOK AT THE FUTURE WITH ITS NEW SATIRICAL CAMPAIGN “2034 ELECTION”!

• Citroën unveils a new satirical and incisive advertising film, ‘2034 ELECTION’, which humorously explores the uncertainty of the future while highlighting the brand's We Care guarantee.

•  The Citroën We Care Guarantee offers extended coverage for vehicle components for up to eight years or 160,000 km. It applies to passenger cars and commercial vehicles that have been serviced within the Citroën network.

Poissy, 13 February:  Citroën and its agency BETC present the new advertising film ‘2034 ELECTION’, which highlights the “Citroën We Care” guarantee, offering greater peace of mind for 8 years or 160,000 km.

Citroën We Care warranty is the brand’s way of keeping customers confident on the road for years to come. After the standard 2-year warranty, the program offers up to 6 additional years of coverage, for a total of 8 years or 160,000 km, at no extra cost - provided the vehicle is serviced within the Citroën network. Activation is automatic, and the warranty is fully transferable if the customer sells his or her car. It’s a smart, effortless way to ensure a Citroën vehicle stays protected well into the future.

“Citroën We Care is designed to make life easier for our customers, by extending protection automatically, transparently and at no extra cost. This campaign uses humor to express a serious idea: in an uncertain world, reliability matters. It’s a modern way to communicate a very concrete advantage.” says Xavier Chardon, CEO of Citroën.

This long-term commitment naturally sets the stage for BETC’s creative approach. To illustrate the idea of sustained trust, the 55-second film projects viewers into the year 2034 - a world where societal and technological upheavals have become the new normal, and even presidential elections have gone off the rails.

The story opens with a political news broadcast covering the presidential debate of 2034. The anchor presents the first two candidates in a seemingly conventional manner before introducing the third contender: a social media influencer who also happens to be a dachshund wearing a tophat. As the crowd erupts in enthusiasm for the dog - known as Mr. Doodlesworth - the film cuts to a young man watching the scene unfold from his living room, struggling to believe what he is seeing.

As the absurdity escalates, a calm voice delivers reassurance: “The future is uncertain. Luckily, your Citroën’s warranty isn’t.” The hero glances out the window at his Citroën, parked safely in front of his house - a small but meaningful moment of relief in a wildly unpredictable world.

Produced by La PAC and directed by Traktor, the film blends cinematic polish with surreal storytelling, continuing the brand’s recent exploration of bold, entertaining narratives.

Enhancing the film’s playful tone, the soundtrack features the iconic disco hit “Macho Man” by Village People. The instantly recognizable track reinforces the campaign’s humor while adding an extra layer of joyful absurdity.

With “2034 ELECTION”, Citroën continues to explore a distinctive form of storytelling that combines social commentary, humor and tangible product benefits in a short, impactful format. It’s a witty, relatable and reassuring way to remind people that even in the most unpredictable futures, Citroën remains a constant.

YouTube Link : https://youtu.be/jaiWnrKWNMA

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Citroën

Since 1919, Citroën has been creating cars, technologies and mobility solutions to respond to changes in society. Bold and innovative, Citroën places serenity and well-being at the heart of its customer experience and offers a wide range of models, from the unique Ami, an electric mobility solution designed for the city, to saloons, SUVs and commercial vehicles, most of which are available in electric or hybrid versions. A pioneer in services and customer care for both private and professional customers, Citroën is present in 101 countries and has a network of 6,200 sales and service outlets worldwide.

For more information about Citroën, visit the media site https://fr-media.citroen.com.