CHINA: DONGFENG CITROËN CONTINUES ITS SALES OFFENSIVE AT THE CHENGDU MOTOR SHOW WITH ITS NEW C4

Dongfeng CITROËN is unveiling a new saloon, the C4, that the Chinese public will be able to discover on 4 September at the Chengdu Motor Show. Produced locally at Wuhan, the new model, specially developed for the Chinese market, is a three-box C-segment saloon that will at the end of the year replace the C-Quatre, a model that accounted for nearly 30% of Dongfeng CITROËN sales in 2014.

At 4.55 m long, the new C4 is positioned in the core three-box saloon C segment (known as the C-middle segment) between the C-Elysée (C-entry) and the C4-L (C-upper), bringing the Brand optimal coverage of the market. This is a key development in a country where three-box models accounted for 60% of passenger-car sales in 2014 and where the C segment alone represents more than one out of every two passenger-car sales.

Elegant, spacious and comfortable, the new C4 has moved up-market in terms of perceived quality and features latest-generation technologies including a 130 hp 3-cylinder engine available with a manual or automatic gearbox, a standard-fit touchscreen, hands-free access and start-up and a blind spot monitoring system.

This renewed offer brings Dongfeng CITROËN yet another strong point in its sales offensive in China, following the launch of the C3-XR SUV (which has already sold in over 30,000 units since launch in late-December 2014) and the first place awarded to its sales network in the 2015 JD Power CSI rankings (Customer Service Index, in the mainstream carmaker category).

PRESS CONTACTS

Paul Mahouin – Tel: +33 (0)1 58 79 81 58 – +33 (0)7 61 52 63 16 – paul.mahouin@citroen.com

Alexis Coriol – Tel: +33 (0)1 58 79 78 48 – e-mail: alexis.coriol@ext.mpsa.com