Press Releases

• Citroën is starting production of the New C3 at the Stellantis site in Kragujevac, Serbia.

• This additional production capacity in Serbia complements the production of the model in Trnava, Slovakia.

• The operation of this assembly line in Serbia confirms Citroën's ambition to produce affordable electric models in the heart of Europe and testifies to the good commercial start of the New C3. In the first quarter, it took second place in electric car sales in France and third place in total sales on the French and Italian markets. In total, more than 130,000 orders have already been taken since the launch, 30% of which are for electric versions.

• This success rewards the boldness of a model available in petrol, hybrid and electric versions, which makes mobility accessible without compromising on comfort, versatility and everyday performance.

• Citroën is offering a special Jumpy Type-H Pack series, a nod to one of the Brand's icons and a symbol of Citroën's historical roots in the commercial vehicle market.

• An image vehicle full of character, richly equipped and available in electric version, Citroën Type-H Pack illustrates Citroën's best know-how to accompany professionals in complete comfort.

• Citroën's new campaign for the ë-C4 combines emotion and science fiction. It reinvents the story of
the friendship between a human and an extraterrestrial.

• Directed by Gary Freedman, the campaign will be rolled out across all channels: TV, digital, social
networks, posters and press.

• The extraterrestrial "Mike" becomes the hero of digital content, continuing his adventures with
humour.

• Throughout its 100-year history, Citroën has always been synonymous with bold engineering innovations and creative excellence in their advertising
• Citroën introduces a groundbreaking 360° campaign for the all-new ë-C3: films in multiple formats, social media, digital capsules, GIFs, visuals, and more
• All-new Citroën ë-C3 campaign goes live in France on June 1st and in all of Europe in July

• Citroën new ë-C3 wins the Autobest “Ecobest” 2024 award.

• This accolade rewards vehicles that excel in eco-friendliness, energy efficiency, and environmental impact reduction. The jury acknowledges the new ë-C3 as the most relevant incoming electric car for 2024.

• New ë-C3 is the first electric car produced in Europe to offer a concrete solution to the accessibility issue without compromising.  ë-C3 makes electric life easier offering customers of the B-segment versatility, modern design, distinctive comfort and a wide range of useful equipment.

Federico Goyret is appointed Senior Vice President of Marketing and Communications for the Citroën Brand, effective September 1^st 2023. He reports to Thierry Koskas, Citroën Brand CEO and Stellantis Chief Sales & Marketing Officer.

• Marked with Citroën’s characteristic “ë” and signature of its electric range, this collection is rolled out on the ë-C4, ë-C4 X, the two 100% electric hatchbacks, as well as on the C5 Aircross in its Plug-in Hybrid version and the brand new Hybrid 136 version.

• A distinctive design: on the outside, this edition plays on contrast and distinction by combining the elegance of pearl white with black graphic elements on the lower and upper parts, such as the two-tone black Perla Nera roof, now available on the C4 X.

• A soothing and responsible interior atmosphere: the interior promotes calm and serenity by adopting a brand-new light harmony and seats covered with a new-generation Alcantara® which, in addition to providing softness and support, offers the satisfaction of being made from 68% recycled material.

• The ë-Series also brings technologies to enhance on-board comfort, such as the new My Citroën Drive Plus infotainment system, based on the mid-range Plus level for the ë-C4 and ë-C4 X, and the Highway Driver Assist based on the top-of-the-range Max level for the C5 Aircross.

• Orders for these versions of the ë-C4, ë-C4 X and C5 Aircross Hybrid Plug-In open shortly for delivery in the second half of 2023.

• Citroën's exceptional cooperation with the productors Pathé, Trésor Films and the Editions Albert René has made it possible to create the first "concept chariot" made in Gaul and inspired by the iconic 2CV.

• Citroën provided the team with an entirely electric fleet of 10 vehicles during the shooting of the Asterix movie, a first for a French blockbuster.

• Citroën and the world of Asterix are an integral part of French history. This partnership gave rise to the creation of a particular evolution of the new Citroën logo: the famous chevrons inserted in an oval enhanced with the wings of Asterix’s helmet!