Press Releases

On 24 April 1961, Citroën presented AMI 6 to the press, to be manufactured in its new plant in Rennes, France. First launched in a saloon model, the station wagon version was the most successful, with 550,000 sales of the one million total Ami 6 vehicles sold until 1971. It was the model launched by Citroën to complete its range, which featured 2 CV, ID and DS. The designer - also responsible for the lines of the Traction Avant version - considered it to be his masterpiece! With its unforgettable inverted rear window, it embodied the 60s with its shape dubbed the “Z-Line”.

In October 1980, Citroën presented the 2 CV 6 Charleston at the Paris motor show. The brand-new special edition was limited to 8,000 units, and was so successful that it was added to the range catalogue in July 1981, until the 2 CV reached the end of production. The last 2 CV produced was also a Charleston, released on 27 July 1990. While the period won’t be featured in any rallies, it’s still possible to (re)discover the 2 CV and admire its chic, quirky character and two-colour exterior 40 years after its launch.

The notion of comfort has always been at the heart of Citroën's models for over 100 years. In this period of confinement where everyone is rediscovering their interior, Citroën is returning to the Citroën Advanced Comfort® programme. A programme designed to guide the conception of Citroën vehicles towards a unique type of comfort, a true signature of the Brand. A keystone in the development of current models, the Citroën Advanced Comfort® programme is a comprehensive, modern and multi-sensorial approach to comfort, which thinks of the passenger compartment as the interior of a house. Its aim is to make every journey in a Citroën as comfortable as in the living room. It is based on 4 major pillars: comfort of driving to feel like in a cocoon comfort of living for a practical and functional interior comfort of use with intuitive technologies to simplify life comfort of mind to experience a warm and bright atmosphere, with everything in its place 4 major areas of differentiation for the Brand's models, driven by exclusive innovations such as suspensions with Progressive Hydraulic Cushions® or Advanced Comfort seats. Technologies accessible to as many people as possible. 4 pillars that can be found through concrete examples in the history of the Brand and that we propose you to rediscover through 4 episodes. Today, episode 4, comfort of mind.

The notion of comfort has always been at the heart of Citroën's models for over 100 years. In this period of confinement where everyone is rediscovering their interior, Citroën is returning to the Citroën Advanced Comfort® programme. A programme designed to guide the conception of Citroën vehicles towards a unique type of comfort, a true signature of the Brand. A keystone in the development of current models, the Citroën Advanced Comfort® programme is a comprehensive, modern and multi-sensorial approach to comfort, which thinks of the passenger compartment as the interior of a house. Its aim is to make every journey in a Citroën as comfortable as in the living room. It is based on 4 major pillars:comfort of driving to feel like in a cocoon comfort of living for a practical and functional interior comfort of use with intuitive technologies to simplify life comfort of mind to experience a warm and bright atmosphere, with everything in its place 4 major areas of differentiation for the Brand's models, driven by exclusive innovations such as suspensions with Progressive Hydraulic Cushions® or Advanced Comfort seats. Technologies accessible to as many people as possible. 4 pillars that can be found through concrete examples in the history of the Brand and that we propose you to rediscover through 4 episodes. Today, episode 3, comfort of use..

The notion of comfort has always been at the heart of Citroën's models for over 100 years. In this period of confinement where everyone is rediscovering their interior, Citroën is returning to the Citroën Advanced Comfort® programme. A programme designed to guide the conception of Citroën vehicles towards a unique type of comfort, a true signature of the Brand. A keystone in the development of current models, the Citroën Advanced Comfort® programme is a comprehensive, modern and multi-sensorial approach to comfort, which thinks of the passenger compartment as the interior of a house. Its aim is to make every journey in a Citroën as comfortable as in the living room. It is based on 4 major pillars: comfort of driving to feel like in a cocoon comfort of living for a practical and functional interior comfort of use with intuitive technologies to simplify life comfort of mind to experience a warm and bright atmosphere, with everything in its place 4 major areas of differentiation for the Brand's models, driven by exclusive innovations such as suspensions with Progressive Hydraulic Cushions® or Advanced Comfort seats. Technologies accessible to as many people as possible. 4 pillars that can be found through concrete examples in the history of the Brand and that we propose you to rediscover through 4 episodes. Today, episode 2, living comfort.

During these times of lockdown, the Citroën Origins virtual museum is being expanded from today with archives from the INA (Institut National de l’Audiovisuel = National Audiovisual Institute). These are being brought together in a new meeting place, VINTAGE RECORDS. These archives will be made available each month around different subjects: Citroën and you, Citroën and celebrities, Citroën and adventure, etc. Citroën Origins will also hosting some brand new content: the (POP)ULAIRE podcast with the French philosopher Luc Ferry, who will give his interpretation of the Brand’s popularity, over 5 weekly episodes. Now available on www.citroenorigins.com

For its 100th anniversary, Citroën is continuing to showcase its fans from across the whole world, with its ‘Citroën Generations’ series. After the first 7 videos launched last April, it’s now off to New York, New Jersey and Bry-Sur-Marne for 3 new episodes to watch from the Citroën Origins virtual museum.

‘Le Rassemblement du Siècle’ (‘The Gathering of the Century’), a key event in Citroën's Centenary celebrations initiated by the brand's collectors, was held from Friday 19 to Sunday 21 July at la Ferté-Vidame (Eure-et-Loir, France). At the time of the final review, this unique event was a true popular success, as these figures illustrate: more than 60,000 people on the site during the 3 days (including nearly 26,000 on Saturday alone!) more than 10,000 collectors registered nearly 4,200 historic Citroën cars 1 third of collectors and visitors from abroad

A key event in Citroën's Centenary celebrations at the initiative of the brand's collectors, the "Rassemblement du Siècle" is a collectors gathering that will bring together 4,500 historic Citroëns from 19 to 21 July at Ferté-Vidame (Eure-et-Loir). Up to 50,000 people are expected during the three days of the event. To avoid the waiting time associated with buying tickets on site, the association in charge of the event is now offering to buy its tickets online at https://bit.ly/2RiNkVf

For its 100th anniversary, Citroën is giving free rein to seven leading international photographers who they have brought together in one exhibition of 100 photos: THE WORLD INSPIRED BY CITROËN. The exhibition will open its doors at the Paris Mint (La Monnaie de Paris) from 9 July to 18 August. Amsterdam, Paris, Tunis, Milan, New York, Buenos Aires, Tokyo: seven global cities where the seven artists tell a story about the city, their city, with Citroëns as the main characters. You can now see a preview of this exhibition, which is free and open to all, at the Citroën Origins online museum: http://www.citroenorigins.fr/fr/exposition/inspired-citroen

Citroën is inviting the public from 14 to 16 June to celebrate its centenary in the 15th arrondissement of Paris, where its story began back in 1919. 100 of the Brand’s iconic models will be on show on rue Linois, in the centre of the neighbourhood dominated for over 50 years by the activity of Citroën’s Javel plants. Visitors will take a journey through time, discovering a 400-metre line-up of models having marked automotive history with their unique body styling and their approach to comfort, from the Type A to the latest concept cars, Ami One Concept and 19_19 Concept. The exceptional exhibition, free of charge for all, will delight the young generation and rekindle the memories of older generations.

On this day of the 100th anniversary of the Brand, Citroën is launching #BornAndré, in tribute to its founder, André Citroën. The Brand makes a point of putting people at the centre of its thinking, as underlined by its ‘Inspired by you’ signature. And when we are ‘Inspired by you’, we’re surely not going to give ourselves a present? So if a child born on 4 June 2019 bears the name of André(e), Citroën will give them an exceptional present: a C3 Origins, the collector’s edition launched for the centenary. Citroën is inviting its community to help it find the baby André(e), by making this appeal, which you can find out more about online: https://youtu.be/PCF1EUIs6MQ

The 2019 Design Strategies Grand Prix has just rewarded the redevelopment of the Javel-André Citroën metro station in Paris, with the bronze medal in the category of Environment – Signage – Museography. This cultural redevelopment was launched in June 2018 by the RATP and Citroën, which has historical roots in this area of the 15th district (arrondissement) of Paris. It pays homage to the Brand’s history, from the station’s entrance to the platforms, with friezes on the walls and touch screens providing access to the Citroën Origins virtual museum.

The first vehicle in history to have crossed the Sahara in 1922, Citroën’s half-track named the ‘Golden Scarab’ (Scarabée d’Or) has been the subject of a rebuilding project which began in 2016. The replica has just been unveiled, on 13 May at the Museum of Arts and Crafts in Paris, in the presence of the partners of the educational project. The half-track faithfully reproduced by engineering students and pupils will take part in Citroën’s centenary celebrations from June, before participating in the ‘Gathering of the Century’ in July. You can find out more now via photos and in the press pack from the Association ‘Of Cars & Men’ which is behind this adventure: https://bit.ly/2VY3zMm

Throughout the year, Citroën is continuing to celebrate its centenary and is going to meet its fans throughout the world. In the ‘Citroën Generations’ videos, families tell their story, from one generation to the next, around the same passion: Citroën. From collectors to family businesses, the stories are as varied as the colorful testimonies, from Slovenia to Japan or Spain, bringing the Brand’s ‘Inspired by You’ signature to life. Take a look on the website of the Brand’s ‘Citroën Origins’ online museum: http://www.citroenorigins.co.uk/en/landing/citroen-generations

The book “100 ans de Publicité Citroën” (“100 years of Citroën Advertising”), written by advertising legend Jacques Séguéla, is available in a collector’s edition on the website of the Citroën lifestyle e-shop: www.lifestyle.citroen.com. Two other books on the history of the brand and its models highlight the players, innovations, design, etc., explaining why Citroën is one of the most collected brands in the world. Find all the visuals here: https://bit.ly/2UQ0EW2

The Brand’s fans have until 30 April to register their old Citroën(s) for the ‘Gathering of the Century’ (‘Le Rassemblement du Siècle’), the highlight of the Centenary festivities which should bring together up to 5,000 symbolic Citroëns this summer, at the historic site of la Ferté-Vidame (Eure-et-Loir, France). Around 50,000 people are expected over the three days of this event (from 19 to 21 July) which promises to be unforgettable! >> Register at https://citroencc.com

- The ‘Made With Icons’ sculpture created by the designer Jean-Baptiste Sénéquier echoes Citroën’s centenary. - Unveiled at the Rétromobile Show on the stand dedicated to this anniversary, it is made up of 263 components symbolic of the Brand, following a layout which subtly reveals the Citroën chevrons. - ‘Made With Icons’ will speak to all lovers and collectors of the Brand, by highlighting 100 years of innovation, boldness and passion. See the photos as well as the hyperlapse video of the stand: https://bit.ly/2t9BWjl

- Launched in 2016, the Citroën Origins virtual museum is a special place providing an immersive experience, even better than the real thing. In this museum, everything is allowed, even getting behind the wheel of the Brand’s iconic models. www.citroenorigins.com - Today, on the occasion of Citroën’s centenary, the site is changing to offer even more: an event-based design, the staging post for all the activations of the anniversary celebrated throughout the year, the launch of a pop-up exhibition… Without forgetting, for all that, continuing its international deployment by making it accessible in over 60 countries in 2019.

Introducing New C5 Aircross SUV at the Paris Motor Show, Citroën pursues almost 100 years of innovation enhancing well-being on board. New C5 Aircross SUV is an ultra-modular SUV that renews the comfort with its suspension with Progressive Hydraulic Cushions® and Advanced Comfort seats, embodying the ambition of the Brand to improve comfort. Few car manufacturers can evidence such a consistent history of innovation for the sake of comfort, an attribute that has been a defining hallmark of the company’s cars since the first Citroën took to the roads in 1919. Citroën relies on this legacy with its Citroën Advanced Comfort® programme, an approach that has been inspired by customers, laying the foundations for a global and modern 360° comfort through 4 main criterias: driving comfort, living comfort, functional comfort, comfort of mind.