Kroymans Corporation appointed Alfa Romeo importer for the Netherlands

Alfa Romeo and Kroymans Corporation, an international, import, marketing sale and distribution company, announced today they have reached an agreement on the representation of Alfa Romeo motorcars on the Dutch market. After careful preparation in close collaboration with Fiat Auto Nederland, the present distributor of Alfa Romeo in Holland, Kroymans will take over as importer of the world-renowned Italian brand from June 1st, 2005. Alfa Romeo Nederland B.V. will be based in Houten, in a prominent location adjacent to the A27 motorway.

“We are delighted to be in a position, as a new strategic partner, to support an exceptional brand advance its market position in the Dutch market,” Ton van Soest, CEO of Kroymans Corporation said. “The emotive power of the Alfa Romeo marque name provides a strong foundation on which we can build successfully in the years ahead.“

“We are happy to team up with Kroymans Corporation and this initiative must be seen within the framework of the further enhancing and strengthening of Alfa Romeo premium brand’s presence in the European markets,” Karl-Heinz Kalbfell, Chief Operating Officer of Alfa Romeo said.


Turin and Hilversum, February 8, 2005