Alfa Romeo, Automotive Partner of Anantara Grand Tour of Europe

• A new way of experiencing the journey according to Alfa Romeo and Anantara Hotels & Resorts kicks off in September, where the road becomes a story and the pleasure of driving meets excellence in hospitality.
• A contemporary reinterpretation of the 18^th-century Grand Tour, the new initiative serves as an invitation to a slow journey of discovery of architectural masterpieces, capitals thousands of years old and breathtaking landscapes.
• The leading lights are the Alfa Romeo Giulia and Stelvio – plus their Quadrifoglio versions – flanked by vintage models that have made history for the Biscione brand, including the 1950s Giulietta.

Alfa Romeo joins Anantara Hotels & Resorts as Automotive Partner of the Anantara Grand Tour of Europe, a travel experience that reinterprets the legendary 18^th-century Grand Tour with a contemporary flair, when traversing Europe became an education in beauty and art.

Created by the prestigious luxury hospitality brand and the Biscione brand – the latter an ambassador of Italian sportiness around the world for over a century – the new project highlights the shared values of two businesses with a profound affinity for excellence, emotional connection, and a holistic vision of travel in Italy and Europe.

The heart of the initiative will be the fascinating Alfa Romeo Giulia and Stelvio, including in their high-performance Quadrifoglio versions, which will accompany guests along some of the most evocative roads in Europe and Italy to reach some of the most refined luxury properties belonging to Anantara Hotels & Resorts. The two models embody the essence of Alfa Romeo sportiness, thanks to timeless design and engaging driving dynamics, to transform any itinerary into a direct, visceral experience. Guests will also have the opportunity to set out on the Grand Tour at the wheel of vintage cars that have made history for the Biscione brand, including the legendary 1950s Giulietta, an icon of the concept of Italian grand touring and symbol of La Dolce Vita.

Available from September 2026, the Anantara Grand Tour debuts with a three-day itinerary: the Dolce Vita Tour, that sets off from the luxurious Anantara Palazzo Naiadi Rome Hotel to cross the hills of the Castelli

Romani, then climbs towards the heights of Ravello and descends along the cinematic hairpin bends of the Amalfi Coast to the Anantara Convento di Amalfi Grand Hotel.

Finally, in 2027, the Anantara Grand Tour will extend to new horizons: from spectacular Alpine passes to warm Mediterranean routes, continuing to unveil Europe through a lens of exclusivity and premium elegance. A cultural itinerary in the heart of Europe: from the Anantara Palais Hansen Vienna to the Anantara New York Palace Budapest, taking in historical capitals and fascinating landscapes.

Eugenio Franzetti, Head of Global Marketing at Alfa Romeo, stated: “With this new partnership, we celebrate the most authentic essence of Alfa Romeo, made up of driving pleasure, emotion and sportiness, values that have always marked us out. Whether aboard the high-performance Giulia and Stelvio or a vintage rarity, we are sure that every journey will elicit unique, engaging sensations, transforming every journey into a memorable experience. I would like to invite everyone to live every moment with intensity, letting themselves be driven by a perfect combination of performance, style, and passion.”

Turin, September 21, 2026