Alfa Romeo and Apple: let your passion drive your music

Mac World 2005, the most important exhibition dedicated to the Mac environment, takes place in San Francisco from the 10th to the 12th of January, attracting more than 150.000 visitors comprising customers, journalists and experts.

For this prestigious event Apple has announced a collaboration with Alfa Romeo, to allow the use of iPod - the revolutionary digital music player - on board some Alfa Romeo models, as fully integrated standard equipment.

Both Companies see this as more than merely a commercial agreement, because it reaffirms that both companies share brand values of technological innovation and a commitment to outstanding design as the way to retain a distinctive personality for their products and to offer their customers a unique experience.

Apple is recognised as one of the most dynamic companies in the Hi-Tech field, confirmed by its current market leadership in digital music players thanks to the iPod family, while Alfa Romeo represents the very best blend of style, passion and technology within the automotive field.

The collaboration between Apple and Alfa Romeo, between two recognised innovators, expresses itself in a very exciting manner where both Companies share the same objective: to offer their customers the opportunity to create and enjoy their personal musical "experience" seamlessly both at home and while driving; with distinction, style and appeal.

Both Companies have contributed greatly to the development of industrial design; each establishing a style and persona that creates instant recognition, to make their products stand out even in a mass-market.

While Apple products are appreciated for their unique and original design and are extremely distinctive in the Hi-Tech world, Alfa Romeo cars are an expression of that unmistakable Italian style and extraordinary technological and human heritage which has written some of the most important pages of automobile history.


Turin, January 11, 2005

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