Press Releases

Alfa Romeo has selected the prestigious Belgian motor show – long a benchmark for the European market – to ring out the old year and look ahead to 2026 with growing ambition.

At the 2026 Brussels Motor Show, Alfa Romeo presents Giulia Quadrifoglio Luna Rossa, the new limited series – of ten units in the world – that combines Italian excellence, extreme performance and absolute exclusivity.

The 33 Stradale is returning to Arese after the official reveal in 2023, to round off a prestigious tour of the United States.

Set up in a dedicated area in the “Timeline” section, near the wind tunnel model, it will emphasize the bond between aerodynamics, design, and performance.

A spectacular stand in Hall 5, with the Alfa Romeo line-up telling the story of the brand's evolution between Italian design, technological innovation, and driving dynamics.

2026 begins with a special preview to embark on a cycle of new features destined to express the brand's identity even more intensely.

Also on show, the New Tonale, making its debut on the Belgian market just a few months after its presentation to the international press.

Alfa Romeo is pleased to announce the appointment of Eugenio Franzetti as its new Responsible for Marketing, reporting to Santo Ficili, Alfa Romeo CEO and Maserati COO, effective immediately.

Eugenio succeeds Cristiano Fiorio, who joined Maserati to lead the Marketing function while continuing to serve as General Manager of BOTTEGAFUORISERIE.

On the International Day of Persons with Disabilities, Stellantis reaffirms its commitment to inclusive mobility by introducing the Alfa Romeo Tonale for All, an innovative solution engineered in Italy to empower drivers with upper limb disabilities.

The new global limited edition – on sale in only 63 units – pays homage to the legendary Quadrifoglio that appeared on a production car for the first time in 1963.

November 21-30, Alfa Romeo is taking part in the renowned California motor show, putting on display the exclusive New 33 Stradale and – for the first time in the U.S. – the New Tonale.

With its sculptural design, breathtaking performance and obsessive craftsmanship, the 33 Stradale perfectly sums up the spirit of Alfa Romeo: to believe boldly in one’s own ideas, to the point of transforming a legend of the past into a tangible vision of the future.

The New Tonale is the evolution of the Biscione brand’s first C-SUV with an even more iconic and sporty design, the latest technology and the most engaging driving dynamics in the segment.

An exclusive event at the Stellantis site in Turin, where employees were able to admire the New Tonale and experience sporting and fun moments with tennis player Jasmine Paolini, Alfa Romeo Brand Ambassador.

The New Tonale renews the brand's sporty DNA with a more iconic design, refined interiors and advanced technologies, offering Diesel, Hybrid and Plug-in Hybrid Q4 engines.

The initiative strengthened the bond between Alfa Romeo and its ‘family’ of enthusiasts and collaborators, combining Italian excellence, passion and team spirit.

A new project brings together the excellence of Alfa Romeo and Maserati, to become a shining light in Italy’s enlarged Motor Valley in its broadest sense, including Piedmont, Lombardy and Emilia-Romagna, extending from Modena all the way to Turin and Arese (Milan province).

The new special series makes its debut, expressing the dynamic character of Junior with a distinctive design, premium materials, and a wealth of high-level technological features.

Alcantara interiors with “ice” details, a glossy black body kit with silver inserts, 18” diamond-cut wheels, and a dedicated badge create a sporty yet refined look.

Available with 100% electric, two-wheel-drive hybrid, and Q4 all-wheel-drive hybrid powertrains, the Sport Speciale combines efficiency and driving pleasure at the heart of the premium segment.

Official presentation to the General Command of the Carabinieri of the new Maserati MCPURA in institutional livery, designed by the Maserati Centro Stile. The supercar made in Modena will be dedicated to the urgent transportation of organs and blood.

Strategic collaboration between Stellantis and the Carabinieri, with high-performance vehicles and special equipment to ensure speed, safety and reliability in medical missions.

A new Alfa Romeo Giulia Quadrifoglio, built in Cassino, has also been added to their fleet of high-performance vehicles.

The new Alfa Romeo Tonale has evolved in terms of its character and sportiness, based on the refinement of its excellent dynamic qualities, meaning it can offer an exciting driving experience and its recognizable Alfa Romeo appeal.

An unforgettable three-day event has just come to an end, with Alfa Romeo and the 33 Stradale taking center stage in a series of events dedicated to motoring past and present.

For the first time together, the New 33 Stradale and its legendary 1967 forerunner excited the fans visiting MAUTO – National Automobile Museum.

The triumphant parade from Moncalieri Castle to Revigliasco consecrated the Biscione brand’s new custom-built car as an absolute symbol of excitement and sportsmanship, to the amazement and applause of the crowd.

During the Turin Motor Show, the Italian brand is exhibiting in Piazza Castello the new Alfa Romeo Junior Ibrida Q4, the compact sports car with all-wheel drive that is experiencing growing success among a new generation of Alfisti fans.

At MAUTO, the New 33 Stradale and 1967 33 Stradale meet face to face, juxtaposing today's instant classic – produced in 33 exclusive units – and the masterpiece by Franco Scaglione, one of the most fascinating cars in automotive history.

The Biscione brand’s new custom-built car is also taking part in the Revigliasco Car Festival as a special guest at the Concours d’Elégance, alongside a selection of vintage models and international rarities.

Alfa Romeo has opened orders for Junior MY 2026, the compact sports car that has already exceeded 50,000 global orders, confirming the appeal of the model and its ability to represent the brand's DNA.

The new line-up adopts a modular system, with the Sport and Techno packages for the Sprint and Ti versions, designed to meet every need, from sportiness to elegance and the highest technology.

Alfa Romeo is supporting the “Tutto Bene Hillclimb” event, the prestigious parade celebrating passion, design, and culture, in a unique landscape.

Chapter 2 of the Learn to Love Again series is now on air, bringing Alfa Romeo Junior to the screen again alongside Pedro Alonso, a protagonist with a magnetic face who has starred in internationally successful TV series.

The rebirth of an icon - the Alfa Romeo 33 Stradale - headlines a week of Alfa Romeo design, passion and performance across the Monterey Peninsula.

Global growth of 20% compared to the first half of 2024^[1], confirming a positive trend in all major international markets.