Ram at the 30th Sao Paulo International Motor Show

Starting with the Ram 2500 Laramie, the largest and strongest pickup truck in the domestic market, which since the beginning of the year displays a new front grille. The style became more sophisticated but without losing the imposing air, reinforced by the brand’s own logo, applied in large size. The model also received an upgrade of the Uconnect multimedia center. The 8.4-inch touch screen is now compatible with the Android Auto and Apple Car Play systems.

The 2500 also shines with a fully customized version, painted in the exclusive Delmonic Red color, even applied up to the grille. Elaborated with support of the Apache Customz Trucks, of São Paulo, it brings some of Mopar's top selling accessories such as sports pedals, bed protector and special rugs.

But what attracts the most attention are the 20-inch wheels, dressed in 37-inch off-road tires, the 10-cm high suspension, the textured mudflaps, the stickers on the bed that mimic brushed steel, and huge exhaust tip 6 inches diameter.

Future of the brand

Launched last January at the Detroit Motor Show (US), the brand new generation of the Ram 1500 appears to showcase some of the new paths that will be covered by the Ram brand. Even with more fluid, modern and attractive lines, the design continues to emanate strength. Displayed here in the Limited version, the new pickup also raises technology and convenience standards to unprecedented levels in the full-size category.

The spacious and extremely well finished cabin of the Ram 1500 is the perfect setting for the most up-to-date version of the Uconnect system, with an impressive 12-inch multimedia screen. High-definition, it can be split to show separate functions at the same time, such as Android Auto and air-conditioning controls.

About Ram

Created in 2009 and since 2012 in Brazil, the Ram brand has an almost secular tradition and emerged with one goal: to make the best pickup trucks and commercial vehicles in its segments. With its creation, it was possible to focus more on consumers of utilities and the characteristics that they value most. To be the best, one must commit to innovation and efficiency, investing heavily in new products that stand out for the high level of design, cabin refinement and mechanical durability, as well as equipment that enhance their capacities