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17 Nov 2010
New Uno is the Car of the Year 2011
In the 44th edition of the Auto Esporte magazine award, the most traditional in the automobile industry, the New Uno was elected the “Car of the Year 2011”. Fiat also won the award of “Publicity of the Year” with the campaign titled “Novo Uno. Novo Tudo” [New Uno. New Everything]. And to end on a high note, the president of Fiat for Latin America, Cledorvino Belini, received the title of “Executive of the Year 2011”.
With the title of “Car of the Year”, organized by Auto Esporte magazine, the New Uno has won all the awards of the press specialized in automobiles in which it competed, becoming the big winner of the year, with six awards in all. The other five are: “Best Automotive Press Car”, “Best Popular Car” and “Best National Car” from Abiauto (Brazilian Automotive Press Association) and two more from Top Car TV - “Best Car up to 1000hp” and “Best Car from 1000 to 1599hp”.
“These awards have a great importance, because we were able to interpret the desires of the public with a product that has a modern, bold and daring design, as is characteristic of the Uno”, states C. Belini, president of Fiat for Latin America.
Daring in the concepts and lines, the New Uno came to redefine the compact automobile segment and to write another page in the success story of the brand. Its sales has already taken off since its launching, in May this year, with almost 70 thousand units sold, and with a list of about 20,000 confirmed orders.
It hit the market in four versions: Uno Vivace 1.0, Uno Way 1.0, Uno Attractive 1.4 and Uno Way 1.4. It has now launched a new version in the Automobile Salon called Sporting. And the beginning of next year will see the arrival of its two-door versions.
With its strong and vibrant colors, like the Citrus Yellow, Box Green, Nemo Orange… the New Uno is taking over Brazilian streets and making them more colorful and livelier.