FCA LEADS VEHICLE SALES IN LATIN AMERICA DURING Q2; JUNE SALES SHOWS SINGS OF REACTION IN THE REGION

Sales of automobiles and light commercial vehicles have had a positive reaction across Latin America in June, which closes a quarter highly impacted by the effects of the pandemic. In the period between April and June, Fiat Chrysler Automobiles (FCA) reached the leadership in the Latin American vehicle market (Mexico excluded), with a 15.9% market share, closing as the leader in Brazil and 2nd place in Argentina.

FCA led the Brazilian market for automobiles and light commercial vehicles in the quarter, with a 19.8% share - 14.3% for the Fiat brand, which increased 0.4 percentage points compared to the same period in 2019, and 5.3% for the Jeep Brand, which also gained 0.4 percentage point of market in the comparison. Fiat led the pickup truck segment in Brazil, with Strada and Toro in the 1st and 2nd places. Jeep Renegade and Jeep Compass models also gained market share, supporting the expansion of the brand.

“The demand for the New Fiat Strada, launched in Brazil on June 26, is well above our expectations”, comments Antonio Filosa, Chief Operating Officer of FCA for Latin America. “We had demand for more than 5,000 units in less than a week of sales, even before the launch of the advertising campaign. We are also excited with the mix composition, as 40% of the demand is for the top-of-the-line Volcano version, which represents the 'Play' and aspirational territory of the New Fiat Strada.”

In Argentina, FCA achieved 15.4% market share in the quarter. The group's two main brands gained market share. The Fiat brand gained 1.7 percentage points of market share, closing the quarter with an 11.2% market share, while Jeep advanced 1 percentage point, ending the quarter with a 3.5% market share.

Within the Rest of LATAM region, which excludes Mexico, FCA's share totaled 3%.

Filosa also points out that FCA's leadership in LATAM during the second quarter is driven by a total focus on the needs and expectations of consumers and a robust strategy to digitalize the customer journey.

“The trend of online shopping has accelerated a lot in recent months, and should continue to increase after the gradual resumptions of activities. A new digital behavior has been consolidated, which will not recede. We are prepared to serve customers in the real and virtual environments”, added Filosa. "We are very well positioned for the reopening, with the Dealer Network supplied and very attractive offers for our customers."

LATAM MARKET OVERVIEW

Q2 total vehicle sales in Latin America (excluding Mexico) totaled 354,900 units. The sales result reflects the strong impact of the pandemic - falling 58.3% compared to the first quarter of the year (66.2% below the second quarter of 2019).

Brazil remains as the region’s largest market, with 230.5 thousand vehicles, which represents a 56.7% decrease over the previous quarter and a 65.5% decrease over the second quarter of 2019. Argentina registered 58.7 thousand vehicles in the quarter, with a drop of 32.1% over the previous quarter and a decrease of 44% in relation to the second quarter of 2019. In the other countries of the region, sales were of 65.7 thousand vehicles, with an even more pronounced drop : -71.7% compared to the first quarter of this year and -76.6% compared to the second quarter of 2019.

In the month of June, the automotive market in the region registered 189.7 thousand units sold, which represents an increase of 90.6% over May. But the market is still 43.9% below June 2019 sales.

Brazil was the most active market, with 122.7 thousand license plates (up 117% compared to May; 42.5% below June 2019). Argentina totaled 35 thousand units (78% above May/20 and 1.6% above June/19) and the other countries in the region (excluding Mexico) totaled 32 thousand units sold (37.2% over May/20) and 64.6% below June/19).