VIVATECH 2026: ON THE ADOBE STAND, DS N°7 WILL BE THE AMBASSADOR FOR FIREFLY, ITS GENERATIVE AI SOLUTION

• From the 17^th to 20^th June, DS N°7 will be at the forefront of the VivaTech trade show. On the Adobe stand, visitors will be able to customize their own unique version of DS N°7 using Adobe Firefly, the leading generative Artificial Intelligence.
• DS Automobiles and Adobe are opening up a creative space without limits at VivaTech: colours, textures etc... everyone will be able to create their own DS N°7 and leave with a memory that’s both digital and physical, a real impression of an extraordinary experience.
• By doing this, DS Automobiles is seizing the opportunity to show a preview of DS N°7, its new creation with a range of up to 740 km, that will go on sale in a few weeks’ time.

Long-standing partners DS Automobiles and Adobe are joining forces for the VivaTech show. The Brand and Adobe - the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms - will bring together automotive design excellence and the power of artificial intelligence. At the forefront of this partnership is DS Automobiles’ latest creation, DS N°7, which will be displayed in 3D on the Adobe stand’s giant screens (Hall 7, stand 2F10), but not only that...

Visitors will also be invited to design their own version of DS N°7 via interactive terminals. But where a traditional configurator would apply restrictions, Adobe will open up a new area of possibilities. Colours, textures, driving environments: each parameter will become a lever for personalisation in the hands of the visitor, who will then compose a DS N°7 in their own image. Once the choices have been made, Adobe Firefly will generate a unique visualisation of the car in a few seconds. Then each participant will leave with a downloadable personalised image and a metal keychain from their design, as a souvenir of this unique creative experience.

“Our collaboration with Adobe is a perfect example of how DS Automobiles is embracing the potential of generative artificial intelligence tools such as Adobe Firefly, which can transform the way we communicate and fuels our creativity.

At VivaTech, around our new creation N°7, we are giving substance to our vision of the customer experience generating emotion at the very first meeting.”

Bastien SCHUPP, DS Automobiles Marketing and Communications Director

This simulation, located at the heart of a stand of more than 300 m², illustrates the vision shared by DS Automobiles and Adobe: innovation is no longer defined by the product alone, but by the experience that surrounds it. DS Automobiles brings the object of desire, a model with the silhouette of a compact SUV and a distinctive and statuesque design supporting comfort and efficiency (electric range up to 740 km, WLTP cycle); Adobe provides an innovative Artificial Intelligence layer that amplifies emotion through the creativity and playfulness of the suggested animation. DS Automobiles and Adobe demonstrate how generative Artificial Intelligence, and more specifically Firefly, enables leading brands to produce personalised and engaging creations, all in a secure digital environment.

Since its creation, DS Automobiles has been using Adobe solutions

Adobe has long been a strategic technology partner of Stellantis, supporting its digital transformation on a global scale and enabling DS Automobiles to benefit from and leverage various solutions organized around three pillars:

• Adobe Experience Manager, to operate a web ecosystem around the world
• Adobe Commerce, to deliver omnichannel shopping experiences
• Adobe Creative Cloud and Adobe Acrobat, for workflow creation and document management

At VivaTech, DS Automobiles and Adobe are highlighting Firefly generative Artificial Intelligence, which uses models exclusively trained on licensed or public domain content. Firefly models are designed to help minimize commercial and reputational risks while enabling brands to fully leverage the potential of AI. For DS Automobiles, this translates into the ability to modify image backgrounds and adapt visuals to each market, while preserving the realism and visual integrity of its cars.

From dream to reality with a DS PRIVILEGE weekend to be won!

At VivaTech, each visitor will be able to personalize “their” DS N°7, which will then be submitted to a draw. The winner will receive a DS PRIVILEGE weekend. It will then be a question of going from the DS N°7 of their dreams to reality: time for an unforgettable weekend at the wheel of a DS.

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