Jeep Australia and Leapmotor Australia Join URBNSURF as Official Automotive Partners

31 March 2026 — Melbourne, Australia  — URBNSURF, Australia’s leading surf park operator, today announced a new partnership with Jeep Australia and Leapmotor Australia, marking a significant collaboration between two of the country’s most exciting and adventurous automotive brands and the nation’s premier surf destinations in Melbourne and Sydney. 

As part of the partnership, Jeep and Leapmotor become Official Automotive Partners of URBNSURF, supporting the surf parks’ mission to deliver worldclass, authentically Australian surfing experiences to surfers of all abilities. 

The partnership will see Jeep and Leapmotor vehicles featured prominently across both URBNSURF parks, including onsite activations, dedicated family dwell spaces, family zones within the park that are designed to improve comfort, connection and usability for parents and young families. 

The partnership will also see an expansion of URBNSURF’s Digital Wave Selector, enhancing how guests engage with wave settings and plan their surf experience as well as integrated vehicle displays and brand experiences designed to engage surfers, families, and adventure seekers alike. 

Head of Jeep Australia, Chris Leroy, said, “Jeep has always stood for freedom, adventure, and embracing the outdoors. Our partnership with URBNSURF brings these values to life in an environment built for fun, connection and community.” 

Andy Hoang, Head of Leapmotor Australia, said, “We’re thrilled to partner with URBNSURF as we introduce Leapmotor’s electric and hybrid vehicles to Australian drivers. URBNSURF’s innovation and energy align perfectly with our vision for intelligent, electric mobility.” 

“URBNSURF is proud to welcome both Jeep and Leapmotor to the team. Together, we’re creating unforgettable experiences for our surf community while showcasing two dynamic automotive brands, said James Miles, Head of Strategic Partnerships at URBNSURF. 

Through this new collaboration, URBNSURF visitors can look forward to: 

• Exclusive Jeep and Leapmotor surf events and competitions 

• Product showcases and interactive experiences across both parks 

• Electric vehicle charging access (where applicable) 

• Special offers for URBNSURF members and guests 

The partnership reinforces URBNSURF’s ongoing commitment to offering high-quality, sustainable experiences while collaborating with brands that reflect the lifestyle and aspirations of Australia’s broadening surf community. 

ABOUT URBNSURF 
URBNSURF is a world-first surf destination combining state-of the-art wave technology with a premium leisure experience. We deliver consistent, high-quality waves in a safe and controlled environment, day and night. Born in 2012, URBNSURF is a proudly Australian privately owned company, operating surf parks in Melbourne and Sydney and the only company in the world with two owned and operating surf parks.

ABOUT JEEP^® AUSTRALIA 

For nearly 85 years, Jeep has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all. 

ABOUT LEAPMOTOR AUSTRALIA 

Leapmotor is a pioneering Chinese NEV start-up dedicated to delivering intelligent, high-performance electric vehicles. With a focus on innovation, quality, and user-centric design, Leapmotor is redefining the future of mobility and accelerating the transition to sustainable transportation. 

Imagery showcasing the URBNSURF x Stellantis partnership is available here.

For further information, please contact: 

Stellantis Australia (Leapmotor Australia and Jeep Australia) 

Tracie Stoltenburg 

Head of Corporate Communications 

Mobile: +61 (0) 415 215 474 

Email: tracie.stoltenburg@stellantis.com