Thaco Auto Unveils “Legend” 408 Edition, a Tribute to 215 Years of Innovation for the PEUGEOT Brand

Ho Chi Minh City, 4 July, 2025  

THACO AUTO UNVEILS “LEGEND” 408 EDITION, A TRIBUTE TO 215 YEARS OF INNOVATION FOR THE PEUGEOT BRAND 

THACO AUTO is proud to announce the official launch of the highly anticipated Peugeot 408 Legend Edition in Vietnam. This exclusive launch  commemorates the 215th anniversary of the Peugeot brand, offering a unique blend of heritage, sophistication, and personalized luxury. 

PEUGEOT 408 LEGEND EDITION - A UNIQUE SUV COUPÉ STATEMENT 

Limited to only 215 units in Vietnam, the 408 "Legend" delivers an unparalleled ownership experience. Made for those “Serious About Pleasure”, every vehicle boasts a laser-engraved, individually numbered nameplate and a certificate of authenticity. This guarantees not just exclusivity, but a profound connection to Peugeot’s storied heritage. 

This exclusive edition features both exterior and interior refinements to enhance its head-turning uniqueness. The Selenium Grey paint delivers a modern yet nostalgic presence, offering a distinctive style for discerning owners. The interior is upholstered in premium brown leather, reflecting classic French automotive elegance and refined taste. Most notably, Peugeot’s original logo, a lion striding on an arrow from the 19th century, is laser-etched onto the headrests, serving as a timeless reminder of the brand’s enduring roots and relentless creativity. 

While deeply inspired by history, the Legend Edition inherits all the breakthrough features of the New Peugeot 408, maintaining its SUV coupé silhouette, dynamic design, emotional performance, and distinctive driving experience. 

Under the hood, it houses a 1.6L Turbo PureTech engine delivering 218 horsepower and 300Nm of torque, paired with an 8-speed automatic transmission, offering a smooth and responsive driving. The vehicle is also equipped with cutting-edge driver assistance technologies and advanced safety systems, ensuring a premium and confident driving experience on every journey. 

In Vietnam, the Peugeot 408 Legend Edition is available in all three trims: GT, Premium, and Allure, catering to diverse personalities and lifestyles. 

215 YEARS - WHEN HERITAGE MEETS THE FUTURE 

In 1810, when the world was still powered by steam and forged iron, the Peugeot family in Franche-Comté, France began a journey few could have foreseen. From a steel foundry producing irons, saw blades, and mechanical tools, the company gradually transitioned into food processing, then bicycle manufacturing, and ultimately entered the automotive industry. It was in this field that Peugeot forged a distinct identity through pioneering spirit and an unwavering drive for innovation. 

Over the course of 215 years, these values have been reflected in every design line, every acceleration, and every emotional imprint left on millions of drivers around the world. 

To find out more, please visit website: https://408legendedition.peugeotvietnam.vn/