Press Releases

Taiwan, 12 July 2025 – PEUGEOT Taiwan today officially launched the new PEUGEOT 3008 HYBRID and 5008 HYBRID models, bringing a powerful blend of efficiency, performance, and distinctive French elegance to the region. This launch underscores PEUGEOT's dedication to electrification and sustainable mobility, catering to those "Serious About Pleasure" with vehicles that embodies the "Designed to Last, Driving Sensations, and French Charisma."

THACO AUTO is proud to announce the official launch of the highly anticipated Peugeot 408 Legend Edition in Vietnam. This exclusive launch  commemorates the 215th anniversary of the Peugeot brand, offering a unique blend of heritage, sophistication, and personalized luxury. 

Stellantis Malaysia is proud to unveil a new chapter in its customer service journey for PEUGEOT and Leapmotor vehicles with the launch of the state‑of‑the‑art Subang Service Centre and a new multi-brand showroom at Desa Park City by Allure Auto. These new facilities will serve the dealership’s network across Subang Jaya, Old Klang Road, and Desa Park City and underscore Stellantis Malaysia’s unwavering commitment to delivering an integrated, innovative, and comprehensive automotive experience.

PEUGEOT Malaysia today announced the grand opening of PEUGEOT Kuching showroom by Heng Lian Enterprise Berhad, marking a significant milestone as the first PEUGEOT 3S (Sales, Service & Spare Parts) showroom in Kuching, Sarawak. The first in Sarawak, under Stellantis Malaysia, this PEUGEOT 3S showroom is strategically located in the heart of Kuching City Centre. It offers a comprehensive range of services to both new and existing PEUGEOT owners, reinforcing the brand’s commitment to customer satisfaction and premium automotive experiences.

(Ho Chi Minh City, January 15, 2025) – Thaco Auto, the official distributor for the PEUGEOT brand in Vietnam today introduced the new PEUGEOT 2008 with upgraded design. Taking a step forward in its design, the new 2008 exudes more Allure with its new PEUGEOT light signature and PEUGEOT emblem. The New PEUGEOT 2008 joins the PEUGEOT 408, PEUGEOT 3008 and 5008 SUVs, and the PEUGEOT Traveller MPV.

As part of its network expansion plans, Stellantis Malaysia is proud to announce the grand opening of Allure Auto Old Klang Road. This marks the second showroom since Stellantis Malaysia took over as principal, and the first multi-brand showroom in the country. The dealership will house new PEUGEOT models alongside the recently launched Leapmotor brand and its all-new electric SUV, the Leapmotor C10.

The dazzling Kuala Lumpur Fashion Week 2024 (KLFW 2024) continues with another stylish display of talent, creativity, and sustainability with a special segment called “Design to Sustain” which coincides with the 6th KLFW Designer Search. With the theme of “Capturing Allure” inspired by the elegance and sophistication of the all-new PEUGEOT 408, these 15 young and aspiring fashion designer finalists showcased their innovative pieces, from sketches and brought to life with recycled materials. It is also the first time KLFW Designer Search is collaborating with an automotive brand. 

Local fashion designer and visionary, Kit Woo, ignited Kuala Lumpur Fashion Week 2024 (KLFW 2024) with a jaw-dropping show that redefined the boundaries of form and functional fashion. The stage transformed into a canvas for Kit Woo’s avant-garde vision, inspired by the sleek lines and contemporary aesthetics of the PEUGEOT 408, which served as the muse of his collection.

PEUGEOT Malaysia proudly celebrated and handed over the first batch of the all-new PEUGEOT 408 deliveries to the first 9 owners in Malaysia. This vehicle delivery took place at the Malaysia Autoshow 2024 where all 9 proud owners received and drove home their brand-new PEUGEOT 408 since placing their orders mid-April.

PEUGEOT has introduced the improved, locally-assembled PEUGEOT LANDTREK Allure and LANDTREK Special Edition (SE) at the Malaysia Autoshow 2024. Now available with a range of new accessories and an updated suspension kit for sportier handling, the PEUGEOT LANDTREK SE is designed to elevate each drive while embodying the core brand values of Allure, Emotion, and Excellence.

PEUGEOT has finally launched the locally-assembled all-new PEUGEOT 408. Exhibiting a completely redesigned look and packed with the finest engineering and technology, the all-new PEUGEOT 408 signifies an alluring future for PEUGEOT in the Malaysian automotive market and is also the first PEUGEOT model to be launched by Stellantis Malaysia.