Vietnam Strengthens Stellantis Portfolio with All-New Peugeot 3008 and 5008, Launches Jeep Wrangler and Ram brand

Local distributor partner, THACO AUTO strengthens its presence of Stellantis brands in Vietnam with the introduction of the All-New Peugeot 3008 and 5008 along with the introduction of the two new brands - Jeep and Ram, further expanding its portfolio of globally recognised automotive brands and products in the market.

These launches mark another milestone in the collaboration between THACO AUTO and Stellantis, while reinforcing the company's commitment to offering customers greater choice across multiple vehicle segments and lifestyles. Together, the four models showcase the breadth of Stellantis' global portfolio, spanning premium European SUVs, legendary off-road vehicles and full-size American pickup trucks.

Peugeot: A New Chapter for Premium European SUVs
The All-New Peugeot 3008 and 5008 represent a significant step forward in Peugeot's premiumisation strategy in Vietnam. Designed to deliver a refined European driving experience, the new SUV duo combines expressive French design, advanced technologies and enhanced comfort for modern customers.

The All-New Peugeot 3008 introduces a bold fastback-inspired SUV silhouette that has been recognised internationally with the Red Dot Award 2024 for Product Design. Inside, the next-generation Peugeot Panoramic i-Cockpit® features a 21-inch curved panoramic display, creating a modern and immersive driving environment centred around connectivity, comfort and intuitive interaction.

For customers seeking greater versatility and space, the Peugeot 5008 offers a premium seven-seat SUV experience with a flexible cabin configuration, elevated comfort features and advanced technologies. Its combination of practicality, design and innovation was recognised with the Golden Steering Wheel 2024 award in the family car category.

Jeep: Freedom and Capability Without Compromise
The new Jeep Wrangler is available in Sport, Sahara and Rubicon variants, bringing the latest evolution of Jeep's iconic off-road SUV to Vietnam. As the embodiment of Jeep's "Go Anywhere. Do Anything." philosophy, the Wrangler continues to build on its legendary reputation for capability while integrating modern technologies, enhanced comfort and advanced safety features. Signature design elements such as the seven-slot grille, round headlamps and removable roof panels remain central to the vehicle's identity, preserving the authentic character that has made the Wrangler one of the world's most recognisable SUVs.

Powered by a 2.0-litre turbocharged engine paired with an eight-speed automatic transmission, the new Wrangler delivers exceptional all-terrain capability supported by Jeep's renowned 4x4 systems. The Rubicon variant further enhances off-road performance with specialised features designed to tackle challenging terrain with confidence.

Ram: Raising the Bar for Premium Pickup Trucks
Expanding Stellantis' portfolio in Vietnam is also the new Ram 1500 in Rebel and RHO variants.
Powered by the all-new Hurricane 3.0-litre I6 Twin Turbo engine, the latest Ram 1500 lineup delivers enhanced performance, efficiency and capability while retaining the strength and versatility that define the Ram brand. Developed for customers seeking a premium full-size pickup truck, the new Ram 1500 balances everyday usability with exceptional towing, hauling and off-road capability.
The Ram 1500 Rebel combines bold styling, advanced technologies and all-terrain performance, while the range-topping RHO introduces an even more performance-focused character with increased power output, upgraded suspension technology and enhanced capability across demanding driving conditions.

Stellantis Brand House in Vietnam
The introduction of the new Jeep Wrangler, Ram 1500, and the All-New Peugeot 3008 and 5008 reflects THACO AUTO's continued investment in growing the Stellantis ecosystem in Vietnam. This further reinforces its commitment to delivering world-class automotive brands, advanced technologies and diverse mobility solutions to customers across the country.
Alongside an expanding portfolio of products, THACO AUTO continues to strengthen its network of Stellantis Brand House facilities and authorised service centres nationwide, enhancing customer accessibility, aftersales support and ownership experiences in accordance with global Stellantis standards.